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Align marketing and
overall business plan to
identify areas for growth
 Aim: to align the marketing and overall business
plan to identify areas for growth
 Result: to deliver what you need to help grow the
business
 Co-create: by discussing this with you, you will be
clearer on what marketing can deliver
Using the business model canvas to align marketing with business objectives
Using the business model canvas to align marketing with business objectives

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Using the business model canvas to align marketing with business objectives

  • 1. Align marketing and overall business plan to identify areas for growth
  • 2.  Aim: to align the marketing and overall business plan to identify areas for growth  Result: to deliver what you need to help grow the business  Co-create: by discussing this with you, you will be clearer on what marketing can deliver