This document provides tips for rewarding customers during the Christmas season. It discusses how WestJet surprised customers on select flights with personalized Santa gifts that generated over 7 million YouTube views. Additionally, it offers other reward ideas such as sending Christmas cards, hosting a VIP shopping night with discounts, giving gift cards with purchase amounts, running fan-gated contests for chances to win prizes, and using a social promotions platform to design a customer loyalty program. The overall document gives businesses suggestions for showing appreciation to customers during the holidays.

1. How to Reward Your Customers this Christmas

2. Why Reward Customers at Christmas?
‘Tis the season for giving, and Christmas is a good time to thank your
customers and remind them you value their business.
There are many creative ways to reward your customers at Christmas:
•
•
Longevity: Select customers who have been with the company
for more than 3 -years and offer them a thank you gift
•
2
80/20 approach: Give something back to the 20% of customers
who generate 80% of your revenue
Random goodwill: Select a group of customers at random and
make a big splash in hopes the goodwill will extend throughout
their entire customer base

3. WestJet’s Holiday Rewards Touched Millions
!
Canadian airline WestJet surprised customers flying from Hamilton and
Toronto to Calgary with personalized gift deliveries by Santa. They set up
a live Santa video booth at departure terminals asking customers to
share their Christmas wishes.
•
Christmas miracle video
received over 7 million views
on YouTube in two days,
surpassing the 200,000-view
goal
•
A contest allowed anyone to
enter to win airfare for two
anywhere WestJet flies by
sharing the video on Twitter
3

4. WestJet’s Christmas Miracle Video
•
4
https://www.youtube.com/watch?v=zIEIvi2MuEk

5. If delivering personalized gifts to your customers
isn’t feasible for your brand, here are some other
ways you can reward your customers this Christmas
5

6. Christmas Greeting Cards
In this electronic age, there’s something sweet about receiving
an actual card in the mail from one of your favourite brands.
Especially a creative card, like this one from agency Teehan +
Lax, which has become known for its comedic Christmas cards
6

7. VIP Shopping Night
Invite your valued customers to a VIP shopping night, with special
discounts, gifts and prizes. U.S. department store Nordstrom
hosts a Holiday Private Shopping Party for its Fashion Rewards
members. It shuts down the store to the public, and offers food,
entertainment, and of course, discounts.
7

8. Gift Cards
Some retailers offer a
bonus gift card with
purchase, like
Australian department
store David Jones,
which offered in-store
and online customers
$20, $30, $40 and $50
gift cards with specific
purchase amounts
8

9. Fan-gated Contests
Run a contest just for
your fans or a
sweepstakes that
enables you to build up
a loyal customer base,
like this promotion by
Ocean’s, which gives
fans the chance to win
gift baskets and travel
bags for the holiday
season
9

10. We can help you launch a promotion designed to
reward your loyal customers and build new ones with
our social promotions platform
!
!
Contact us for details
http://www.strutta.com/contact/
!
www.strutta.com