Contest Admin Dashboard Guide

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CONTEST ADMIN
Dashboard Guide
C
ONTEST
SKIL
L
BAS E D PR O M
O
TION

2 CONTEST ADMIN DASHBOARD GUIDE
Table of Contents
Welcome ........................................................................................................... 3
Manage
Timeline .................................................................................................................. 4
Entries ..................................................................................................................... 5
Moderate ................................................................................................................. 6
Analytics
Activities & Trends ................................................................................................... 10
Daily History ............................................................................................................ 14
Demographics .......................................................................................................... 15
Tools
Manage Admins ........................................................................................................ 16
Export Data .............................................................................................................. 17
Send Announcement ................................................................................................. 18
Random Draw ........................................................................................................... 19
Take Oﬄine .............................................................................................................. 20
Dashboard
Edit ........................................................................................................................... 21
Closing your Contest ................................................................................................. 22

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Welcome to your Contest Dashboard Guide.
All the tools you’ll need to stay on top of your promotion site and activity are included here.
This guide is intended to help you
understand what to expect in the
Contest Admin Dashboard.
You’ll gain access to your own Admin Dashboard
once you launch your promotion with Strutta.
Explore yours to get the most out of your
promotion.
Feel free to contact us is you have any questions!
strutta.com | facebook.com/strutta | @strutta
CONTEST ADMIN DASHBOARD GUIDE

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Action Bar
When an action is required to advance
your contest timeline, instructions will be
found here.
For instance, this contest is about to
move to the judging round. The contest
organizer here needs to click review &
conﬁrm to progress to the contest’s
voting round to the judging round.
We wont automatically post results to
your site. Finalists and winners will only
be published on your site upon
conﬁrmation at each round.
Recent Entries
Click view all to jump to the entries page
of your Admin Dashboard.
Manage > Timeline
A snapshot of your promotions activity

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Manage > Entries
Review, sort or search for entries in your contest.
By default you will see all
submitted entries sorted by most
recent.
See each entry ID#, its status: Published,
Removed, or in Moderation and its number of
views, comments and votes.
You can click to either view Data,
Edit or Remove an entry.
•Click Data to see the entry in full.
•Click Edit to Edit the entry.
•Click Remove to remove the entry from your
contest.
Tip
There is a shortcut to ﬁnd an entry on
the live site when you know its ID#.
The path is [SITE_URL] / entry / [ID#]
For example:
http://revive.strutta.com/entry/268505

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Manage > Moderate
This section has four tabs. Each one allows you to take action on content and activity in your contest.
Entries
If you choose to enable Full Moderation for your promotion, all entries will be held here for pre-screening. If you configured
Community Moderation entries flagged by your contest participants will also appear here.
See each entries ID#, its status: Published, Removed ,or in Moderation, and its number of views, comments and votes.
Click Data to view each entry’s full data. Click Allow to publish and entry to the
site (or dismiss a flagged entry). An
auto-email will be sent to the entrant
when their entry is first published to
the site.
Click Remove to remove an entry
from the site. An auto-email will be
send to the entrant when their entry
is removed from the site.
You can click to either view Data and Allow or Remove an entry.

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Manage > Moderate > History
You can click to either view Data, Edit
or Restore a previously removed entry.
•Click Data to view each entries full data.
•Click Edit to edit the details of the entry.
•Click Restore to re-publish an entry to the site.

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Manage > Moderate > Comments
You can click to either
Allow or Delete comments
•Click Allow to publish a comment to
the site (or to dismiss a flagged
comment)
•Click Delete to remove a comment
from the site.
If you have configured Full Moderation
for comments in your promotion, all
comments will be held here for pre-
screening.
If you have configured Community
Moderation, flagged comments will
also appear here. Comments will
remain live when flagged and will be
removed only upon confirmation.

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Manage > Moderate > Fraud
Fraud
The Strutta Fraud Guard automatically analyzes voting
activity on your contest site and detects suspicious voting
activity. You can ﬁnd a list of suspicious votes, grouped by
entry and by origin. It is up to you to decide how to handle
each individual instance. Click each item to see its details
and make a decision.
Find details on how we deal with cheating and fraud here.
If you have any questions or concerns about voting
activity in your contest, do not hesitate to contact us.
Tip
Never place blame for fraudulent voting on any
entrant or individual. Look at the suspicion level,
examine the data and consider the tell tale signs
before taking action on any group of votes.

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This page is broken down into 4 sections
and explained in the next two pages:
1. Promotion Activity
2. Social Activity
3. Social Trends
4. Top Viral Entries & Top Inﬂuencers
5. Conversion Goals
Analytics > Activities & Trends
This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
Tip: Get more in-depth analytics
•Set up Google Analytics for your site. You can add
Google Analytics code directly within our builder.
Your analytics will be accessible through your
Google account.
•Check your Facebook Insights for your Page
(and for your app if you create a custom app )
•Collect contact info for participants by
customizing your entry form to capture relevant
data. The entrant data can all be downloaded as a
CSV under Tools > User Data.

1. Promotion Activity
Visits: Distinct visits to your
web site. This number does not
reﬂect unique visitors. It tallies
one visit per user in a given
session. A user session, as per
our system, expires after 10
minutes of inactivity by the user.
Entries: Entries submitted into
your contest.
2. Social Activity
Find activity totals and trending
arrows which indicate increased
, decreased or neutral
activity each week in
comparison to the previous
week. Hover over the question
mark bubble for an
explanation of each option.

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3. Social Trends
•The percent of extra visits due to sharing represents the increased traffic that comes from
social sharing. It is calculated as follows: (# of clickthroughs + # of referrals) / total # of visits)
•The number of clicks per shared link is calculated as follows:
(# of clickthroughs + # of referrals) / total # of shares)
•The percent of extra visits due to sharing represents the increased traffic that comes from
social sharing. It is calculated as follows: (# of clickthroughs + # of referrals) / total # of visits)
•The number of clicks per shared link is calculated as follows:
(# of clickthroughs + # of referrals) / total # of shares)
Top Viral Entries
Find the 10 entries who
brought in the most click
throughs on shared links.
Top Influencers
Find the 10 participants who
brought in the most click
throughs on shared links.
Tips
• Consider offering secondary prizes to reward the most invested
and active participants.
• Collect contact info for participants by customizing your entry form
• Find contact info for your to entrants (and all other participants) by
downloading a CSV under Tools > User Data

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4. Conversion Tracker
The Conversion Tracker helps you better measure the ROI of your
promotional campaign. Track how effective your promotion is at driving
interested visitors to specific goals on your own web site.
You can set up as many goals as you like, specifically tailored to your
needs, e.g. "browsed our catalogue", "bought a product", "signed up for
an account", etc.
Each goal comes with a unique tracking code which you can embed at a
specific place on your web site. Each time that goal is hit, you will be able
to tell if and how that visitor participated in your promotion.
Promotion Referrals: The total number of promotion visitors and
participants who hit your goal.
Conversion Rate: The percentage of participants who converted on your
goal is: (total # of referrals / total # of participants)
Tip
You can set goals even when your promotion is
live in your Admin Dashboard > Edit > Application
> Analytics > Conversion Goals > Add Goal.

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By default you’ll see stats for one
day and one month back. You can
select to view speciﬁc dates and
export a CSV for that date range.
Visits: Distinct visit to your website.
Views: Views all your entries received.
Votes: Votes cast in your contest.
Entries: Entries submitted into your contest.
Shares: Links shared using the built in share tools.
Clickthroughs: Clicks on a shared link.
Referrals: People who entered after clicking a
shared link.
Comments: Comments posted on contest entries.
Analytics > Daily History

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Visits by country and by State / Province
Get an sense of where your contest participants are coming
from. Locations with less than 10% of visitors traﬃc are
included in other.
Sign-ups
See how many people log in with Facebook login vs new
account registration. Applicable to standalone Microsite and
iframes only. If you are running a Contest on Facebook, all
signups will be Facebook.
Gender
See the ratio of male to female participants in your Contest.
Language
Newsletter Opt-in
See at a glance whether people opt in or out of your
newsletter in your entry form.
Analytics > Demographics

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Shared Admin Access
The Shared Admin Access tool allows you to share your
promotion's Builder and Dashboard with your team and clients
without having to share your Strutta login information!
Click here for more Info!
Tools > Manage Admins
Add administrators to your Strutta Account. Select what level of access to share and for how long.

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Download User data or your site
Analytics as a CSV file.
You can download as many reports as you like while you
have access to your Admin Dashboard.
Download the original media files from the CSV
download.
Tools > Export Data
Select the fields you'd like to include in your CSV download.

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Select who should receive the
message: Entrants, Voters, or Both.
Your message will include a subject
and message, and may be in plain text
or HTML.
Send yourself a test message before
sending it oﬀ to your community if you
like.
Emails sent through this tool will be
sent from no-reply@strutta.com.
For information on how to customize
our messaging service, contact us.
Tools > Send Announcement
Notify your contest community of changes, that your contest is ending soon, or anything else via
email.

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You may randomly select any number of
winners at any time. However, this does
not remove the winner(s) from eligibility
for future random draws.
Tools >Random Draw
Tip
Rewarding random participants is a great way to
generate excitement among your contest community!
This tool allows you to award daily, weekly or monthly
prizes throughout your campaign.

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Notes
If you actively take your site offline using this tool, you will lose access to your Admin
Dashboard and only have access to your Contest Builder (editing tools). So, save
your data and take screenshots of your site before you take your site offline.
Once your contest's final round closes, we'll keep the site live for another 2 weeks at
no charge. To keep it hosted beyond that, you can subscribe to extended hosting.
Tools > Take Offline
You can take your live site offline and bring it back online any time at no charge, so long as it is
within your configured timeline

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Click Edit to jump from
the Dashboard to your
Strutta Builder.
Here you’ll be familiar with the
layout: all Contest Builder steps are
available for your review and edits.
Make any changes then hit Save &
Publish. Your edits will be reﬂected
on the live site immediately. Your
promotions activity will not be
aﬀected.
Dashboard > Edit
You can edit copy and design elements of your Contest even when the site is live and launched.

Closing Your Contest
Option 1
Closing your Popular Vote
Contest
Option 2
Closing your Internally
Judged Contest
Option 3
Closing your Judging to
Voting Contest
Option 4
Closing your Voting to
Judging Contest

Contest Admin Dashboard Guide

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