This Community Management Guide shows you 7 Ways to Engage Your Contest Participants on Twitter. Strutta is the leading platform for Facebook and online promotions & a Facebook Preferred Developer Consultant.

1. COMMUNITY MANAGEMENT GUIDE
7 Ways to Engage Your Contest Participants on Twitter

2. COMMUNITY MANAGEMENT GUIDE
HOW TO: Engage Your Contest Participants on Twitter
As a Community Manager, you're constantly looking for genuine ways to connect with your audience.
"OH: Twitter opens doors for brands to develop ongoing dialogue with customers."
"OH: Contests are a great way to increase fan engagement, strengthen relationships and encourage brand
loyalty."
So you've joined Twitter and you've amassed a decent following for your brand. And now you’re running a fun
and interactive contest (with Strutta, of course)!
If you’ve gotten this far, you’re definitely on the right track. But to really connect with your following and
maximize your contest promotion’s reach, use these proven Twitter tips.
Here’s what you’ll learn in this guide:
HOW TO:
Engage Your Contest Participants on Twitter

3. HOW TO:
Engage Your Contest Participants on Twitter
1. Tell everyone you’re on Twitter
Work into your contest site’s design or details your Twitter presence. Make it easy for your contest participants
to learn your Twitter handle (they can’t follow you if they don’t know you’re on Twitter!).
1: Live @ YVR added a custom block
with social buttons in banner section
of their contest site.
2: The New York Intern Project
created a social block in the
Details section of the contest site
using HTML and Strutta’s CSS 3: Launch @ Grow simply included a link to
their Twitter Hashtag (#lpgrow) in the
Details section of the contest site.

4. HOW TO:
Engage Your Contest Participants on
2. Create an official contest hashtag
Keep the hashtag short, memorable, and relevant. Use it consistently and make sure your participants know
about it too. Having a go-to hashtag for the contest will make it easier for people to find official contest
updates from you and for everyone follow the contest activity. Launch @ Grow used #lpgrow as their official
hashtag. They also embedded a stream to showcase the hashtag's activity on their website.

5. HOW TO:
Engage Your Contest Participants on Twitter
3. Monitor all contest mentions through streams
Unfortunately not everyone will use the hashtag you create. Make sure you catch all activity by tracking the
hashtag, other keywords, sponsor accounts, etc. These streams were easily set up via Hootsuite.

6. HOW TO:
Engage Your Contest Participants on Twitter
4. Constantly engage with your community
Throughout the contest run (which includes before, during, and after), post updates, link to entries, and
engage with participants. Fuel the excitement! Newfoundland and Labrador Tourism (@nltweets) did a great
job of this during its 48 Half Hours campaign.

7. HOW TO:
Engage Your Contest Participants on Twitter
5. Collect Twitter names in the entry form
Have your participants share their Twitter names as a survey question in the entry form. That way you can
swiftly thank them for entering through an @mention, and add them to relevant Twitter lists and streams, etc.
In Strutta’s Do It Yourself Contest Builder, you can add your own survey questions to the entry form. Use this
tool as a way to build your Twitter network! You can then collect the answers and other data in a CSV download.

8. HOW TO:
Engage Your Contest Participants on Twitter
6. Customize the share messages
All contests built on Strutta’s platform come with built-in share tools. Participants can easily share pages and
content from the contest site via Facebook, Twitter, and email. We can customize the default share messages
for your contest upon request.

9. HOW TO:
Engage Your Contest Participants on Twitter
7. Track the action
Finally, as a part of your campaign's overarching marketing plan, be sure to track and measure the response and
activity you receive on Twitter. Understanding the data will help get a handle on your campaign's ROI and it will
also help set some benchmarks for your next campaign!
Track sharing activity via Strutta’s Stats Dashboard; monitor referral traffic and other metrics via Google
Analytics (you can plug in a tracking code into your Strutta-powered contest); Log retweets, @mentions, plus
other social indicators and sentiments through other social dashboards like Radian 6 or free services
likeTweetstats.
What do you do to engage with your contest participants on Twitter?

10. HOW TO:
Engage Your Contest Participants on Twitter
Ta-Da!
You’re all set to stay on top of your promotion’s Twitter activity.
You may also find this guide helpful:
FACEBOOK TIPS
HOW TO: Optimize Your Page for a Promotion
Example promotions in this guide:
http://liveatyvr.ca.strutta.com
http://nyinternproject.com
http://launchatgrow.strutta.com
http://apps.facebook.com/fortyeighthalfhour/
More promotions:
http://strutta.com/spotlight
Thank you for choosing Strutta!
Contact:
Tina Hoang | Communications Manager | tina@strutta.com | @t1nah on Twitter
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