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A Social Media Primer for Libraries
- 1. A Social Media Primer for Libraries Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse
- 2. Overview Advantages of social media for libraries Getting started... ...and what to do next Common pitfalls to avoid Tips for enhancing and managing your accounts
- 3. Why bother? Go where people already are Facebook: 500 million users1 Twitter: 200 million users2 Take part in daily stream of information Promote user interest and investment Spread the word about interesting things you're already doing 1. http://www.facebook.com/press/info.php?statistics (accessed 11/27/2010) 2. http://www.pcmag.com/article2/0,2817,2371826,00.asp (accessed 11/27/2010)
- 4. Facebook vs. Twitter Profile + news feed 420-character limit on posts Media-rich Points inward One site to rule them all News feed 140-character limit on tweets Link-rich Points outward 32 flavors and then some
- 5. Diving in Create a plan Goals Access Statistics Create content Profile Updates Create interest Image: Library of Congress
- 6. Getting the word out Add a button to your library website Signage in the library building (especially near computers) Newsletter Seed groups (staff, volunteers, program attendees) Facebook ads Image: Aleksandr Rodchenko
- 7. Care and feeding Update or disappear Post news, notifications, events Publicize services Draw attention to new materials Give glimpses behind the scenes Encourage participation Image: Shirley Binn. Creative Commons license.
- 8. Style points Cultivate an individual voice Be entertaining as well as informative Give your followers an insider advantage Foster two-way conversation Follow good etiquette Image: Library of Congress
- 9. Caution: common pitfalls Information overload Frequency Length Clarity Too much irrelevancy Ghost site Run by robots Image: Hoshana. Creative Commons license.
- 10. Taking it to the next level Facebook Extended Info Flickr Badge Social RSS FBML Twitter TweetDeck TwitPic Bit.ly Image: Peter Shanks. Creative Commons license.
- 11. Juggling multiple accounts In-site Facebook: Twitter app Twitter: TweetDeck Social media dashboards Ping.fm HootSuite.com Image: Online Archive of California.
- 12. General principles Tailor your involvement to the strengths, capabilities, and culture of the site Stay actively involved Be responsive Keep track of use patterns See through users' eyes
- 13. Resources Mashable mashable.com/social-media/ Social Media Examiner socialmediaexaminer.com Doing Social Media So It Matters: A Librarian's Guide by Laura Solomon http://www.alastore.ala.org/detail.aspx?ID=2903 ''Bancroft 2.0: Utilizing Web Technologies to Improve Access to Archival Materials'' by Mary Elings and Arcadia Falcone lib.byu.edu/sites/interactivearchivist/case-studies/bancroft-2-0/
- 14. Go forth and network! May you be well-liked and much retweeted! Access this slideshow online at: Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse
Notas do Editor
- Connection
- Anecdotal: facebook for friends, twitter for colleagues How to choose? -fairly easy to do both