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Street Art Meets the Market
1.
Street Art Meets
the Market ROBERT STRIBLEY – INFORMATION ARCHITECT | CONTENT STRATEGIST
2.
Prologue
3.
What began with
James Naismith and a peach basket 2
4.
Now, looks like
this
5.
Whereas, once we
thought of musicians like this
6.
Now, we expect
spectacle
7.
Similarly, this used
to be a book
8.
Now a book
comes with a campaign, a blog, an app, even a trailer Trailer for Stephen King’s book Under the Dome
9.
The same thing
has happened with street art
10.
The Art
11.
Tagging Know Your Street
Artists: TAKI 183
12.
Tagging Know Your Street
Artists: Chaka aka Daniel Ramos
13.
Tagging Know Your Street
Artists: Moustache
14.
Stencils Know Your Street
Artists: Banksy
15.
Wheat Paste Know Your
Street Artists: Gaia
16.
Wheat Paste Know Your
Street Artists: Swoon
17.
Wheat Paste Know Your
Street Artists: Shepard Fairey
18.
Murals Know Your Street
Artists: Os Gémeos + Blu
19.
Murals Know Your Street
Artists: Os Gémeos + Blu
20.
Photography Know Your Street
Artists: JR
21.
Photography Know Your Street
Artists: JR
22.
Yarn Bombing Know Your
Street Artists: Olek
23.
Mosaic Know Your Street
Artists: Invader
24.
Not to forget: •Sculpture •Posters •Scratchiti •Green
graffiti •Moss graffiti •Shadow chalking
25.
Culture Jamming
26.
Culture Jamming Know Your
Street Artists: Poster Boy
27.
Culture Jamming
28.
Culture Jamming
29.
Culture Jamming
30.
Banksy on Advertising
2
31.
But how do
you tell the difference between street art and advertising, when increasingly, they look the same?
32.
The Market
33.
Piracy? Or Product?
34.
Stencil / Time
Warner Cable
35.
Stencil / Coke
Zero
36.
Stencil & Green
Graffiti / Domino’s Pizza
37.
Stencil & Green
Graffiti / Kenneth Cole
38.
Tagging – Graffiti
/ Converse
39.
Mural / Dewar’s
Advertisement Know Your Street Artists: Tats Cru 2
40.
Mural / Humvee
H3 Know Your Street Artists: Tats Cru 2
41.
Graffiti / Culture
Espresso Bar 2
42.
Wheat Paste /
Lacoste Know Your Street Artists: King Adz
43.
Wheat Paste /
Vespa 2
44.
Culture Jamming /
Oliver Stone’s W movie
45.
From there it
gets murkier
46.
Is he still
an artist? – Shepard Fairey for Showtime
47.
Art or promotion?
– Banksy by Colossal Media
48.
The Technology
49.
Laser + Projection
= L.A.S.E.R. Tag Know Your Street Artists: Graffiti Research Lab
50.
Laser + Projection
= L.A.S.E.R. Tag Know Your Street Artists: Graffiti Research Lab
51.
Projection / Ads
for Microsoft, WSJ, Marc Ecko & Remy Martin
52.
Projection / VW Know
Your Street Artists: RETNA (Marquis Lewis)
53.
market
street art Projection / VW Know Your Street Artists: RETNA (Marquis Lewis)
54.
Projection / VW
(with a little help from a MINI)
55.
QR Codes +
Stencils
56.
QR Codes +
Mosaic Know Your Street Artists: Invader
57.
QR Codes +
Wheat Paste Know Your Street Artists: Sweza
58.
QR Codes +
Poster / VMFA Advertisement Know Your Street Artists: Colossal Media
59.
Throwies + Tagging
= Electro-Graf Know Your Street Artists: James Powderly of Eyebeam & Graffiti Research Lab
60.
What next?
61.
Cell phone projectors
62.
Holograms
63.
Not to forget •
Augmented reality • Robotic/animatronic public sculptures • Drones
64.
What’s it all
mean?
65.
Street art is
egalitarian Anyone can do it
66.
The market has
adopted its methods for its own purposes The ability to afford advanced technology has sometimes given the market the advantage
67.
But as technology
gets cheaper And more ubiquitous The playing field is leveled again
68.
So we all
have increasingly novel ways of interacting with the environment and public spaces around us
69.
What can we
do with this stuff? For art’s sake? For the market’s sake? Maybe even for both?
70.
Thank You!
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