1. Are You There Internet? It’s Me, Joey Joey Strawn Empty Jar Marketing 12/7/10

2. One Thing Joey Strawn #W180 Dec. 7, 2010

3. Digital P ersonality Joey Strawn #W180 Dec. 7, 2010

4. Joey Strawn #W180 Dec. 7, 2010

5. ... the online representation of your company or brand, perceived by your audience through digital channels , and cultivated through strategy and content . Digital Personality is... Joey Strawn #W180 Dec. 7, 2010

6. Joey Strawn #W180 Dec. 7, 2010

7. Brand vs Digital Personality Joey Strawn #W180 Dec. 7, 2010

8. Joey Tweetable Your Brand is something you are; your Digital Personality is something your Brand uses to connect with your audience. Joey Strawn #W180 Dec. 7, 2010

9. Joey Strawn #W180 Dec. 7, 2010 What’s it all ABOUT ?

11. Joey Strawn #W180 Dec. 7, 2010 Wine Library TV It’s about PASSION .

15. Joey Strawn #W180 Dec. 7, 2010 * The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of all time. It’s about RESULTS .

17. It’s about CONNECTIONS . Joey Strawn #W180 Dec. 7, 2010

18. Joey Tweetable When you hold true to your Digital Personality, opportunities come to you. Joey Strawn #W180 Dec. 7, 2010

19. Joey Strawn #W180 Dec. 7, 2010 Why Should I Care?

20. Joey Strawn #W180 Dec. 7, 2010 It’s about TRUST .

21. Joey Strawn #W180 Dec. 7, 2010 *Results from the 2010 Edelman Trust Barometer

22. Joey Strawn #W180 Dec. 7, 2010 * From 2010 Edelman Trust Barometer

23. Joey Tweetable Once you solidify your customers’ trust, it’s hard for your competitors to break in. It’s up to you to keep that trust. Joey Strawn #W180 Dec. 7, 2010

24. Joey Strawn #W180 Dec. 7, 2010 The Good News?

25. Joey Strawn #W180 Dec. 7, 2010 It’s EASY

26. Joey Strawn #W180 Dec. 7, 2010

27. Joey Strawn #W180 Dec. 7, 2010 YOU

28. Joey Tweetable People do business with people. They want to know YOU. Joey Strawn #W180 Dec. 7, 2010

29. Joey Strawn #W180 Dec. 7, 2010 It’s about TRANSPARENCY .

30. Joey Strawn #W180 Dec. 7, 2010 U.S Trust in Business & Business Performance

31. Joey Strawn #W180 Dec. 7, 2010 Your customers can smell it a mile away. They want to do business with someone who cares and someone who is genuine .

32. Joey Tweetable In business, there’s nowhere left to hide, just make sure you’re not still trying to. Joey Strawn #W180 Dec. 7, 2010

33. Joey Strawn #W180 Dec. 7, 2010 How To Find Your Digital Personality?

34. Joey Strawn #W180 Dec. 7, 2010 A I R

35. Joey Strawn #W180 Dec. 7, 2010 Act - Building a strategy to know where to act. Interact - How to act once there. React - What to do when you loose control.

36. Joey Strawn #W180 Dec. 7, 2010 1. ACT

38. Joey Strawn #W180 Dec. 7, 2010 What is Content ? Tweet: Facebook: Blog:

39. Joey Strawn #W180 Dec. 7, 2010 Your Content is Your Voice

40. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Write Every Day

41. Joey Strawn #W180 Dec. 7, 2010 2. INTERACT

42. Joey Tweetable Show people you care about them and they’ll not only love your business, they’ll tell their friends. Joey Strawn #W180 Dec. 7, 2010

43. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Ask Questions

44. Joey Strawn #W180 Dec. 7, 2010 This has been the most popular Facebook post I’ve made in the past 3 months: * Note: “Roll off the top” is the correct answer

45. Joey Strawn #W180 Dec. 7, 2010 Places You Can Interact With Your Customers

46. Joey Strawn #W180 Dec. 7, 2010 3. REACT

47. Joey Strawn #W180 Dec. 7, 2010

48. Joey Strawn #W180 Dec. 7, 2010 React with Immediacy and Sympathy

49. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Care

50. Joey Strawn #W180 Dec. 7, 2010 A I R Act Interact React

51. Interactive Exercise Joey Strawn #W180 Dec. 7, 2010

52. Conclusion Joey Strawn #W180 Dec. 7, 2010

53. Questions? Need Help? Joey Strawn #W180 Dec. 7, 2010 Joey Strawn Twitter: @joey_strawn www.joeystrawn.com Facebook.com/joeystrawn LinkedIn.com/in/joeystrawn