Challenge: Expand publicity and increase App download

1. Casestudy
Scorebook

2. Scorebook
Challenge: Expand publicity and increase App
download
Scorebook is a Windows-based App that allows
basketball coaches, teams, and fans to record scores
quickly and easily. As a relatively new product, it
faces stiff competition from established and similar
Apps in the marketplace.
Solution: As per the proposal, Strategic Marketing
Services took the task of updating and promoting the
App through social media channels. It identied two
goals from Facebook promotion. First, build
connection with the targeted user base (High school
basketball players, fans, and coaches). Second,
increase App download from Facebook.
Results: Relevant posts related to basketball and
information on the App made basketball fans more
connected to the brand. Regular posts and linking to
related communities also reinforced the brand. In just
90 days, the client's Facebook page received more
than 1000 likes and the number of downloads for the
App was over 300.
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scorebook casestudy