[ all research files and reports at: http://scr.bi/bong-konnection-reports ] Presentation on "Bong Konnection - a startup of premium branded specialty sweets" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "Marketing Management"
3. The STP Process
• Geographic Provide specialty
• Demographic sweets from across
• Psychographic Bengal at the door
• Behavioural steps of consumers
Single Segment
Concentration
16. • Date: June 16 and 17, 2012
• Venue Partner: City Centre I
• Media Partner: Star Ananda and ABP
• OOH Partner: Enkon
• Radio Partner: Red FM
• Stalls Partner: Century Ply
• Awards Partner: Fast Track and Presto
• Event Management Partner: The Dreamm Merchantss
– Cost: Rs.2,00,000
20. Facebook Advertising
• Targeting friends of fans
• The CTA should keep
users in Facebook
• Targeting also based on
“Likes & Interests”
• Location targeting for
local businesses
– Cost: Rs.5,00,000
23. Facebook Page Activities
Thanks Bong Konnection for the
delicious Rasmalai... I and my
family members relished the
sweets sent by you. Thanks once
again…
-- Ramakant Mahawar
24. Facebook Page Activities
Thanks Bong Konnection. All your
sweets were extremely delicious &
has a unique taste, especially the
Rasmalai & Nolen Gurer Rosogulla.
Milk cake and Bati Kheer were also
good. We all enjoyed...
-- Arpana Bagchi