2. Fast food industry leader
Competitors-McDonald’s, Burger King,
Wendy’s, Subway
Successful in creating advertising campaigns
Live Mas
Think outside the bun
Fourth meal
Successfully released the Nacho Cheese and
Cool Ranch Doritos Locos Tacos in the last 2
years
3. Negative articles have hurt Taco Bell’s
reputation
Accused of lying about the amount of beef in their
meat filling
Poor communication between corporate office and
franchises
Lack of focus on the 25-44 age range
This demographic is more health conscious
More likely to read negative press about Taco Bell
4. Already has well-established
Facebook/Twitter/Instagram Pages
6. Could refute claims made in negative press
Could focus on showing positive contributions
such as their low calorie menu and safe
working environment
Could feature a comment section to stay close
to their customers
Could feature pictures and videos to attract
customers
7. Taco Bell executives must use SEO to find what
to write about by searching
“Taco Bell Negative Articles”
“Taco Bell Issues”
“Taco Bell Questions”
8. Measure the amount of people in the 25-44 age
range who eat at Taco Bell
Goal is to increase demographic by 2% each
year
Measure through customer surveys
9. Pay a designer to build blog (Cost=$2,500-
5,000)
Use Facebook/Twitter/Instagram to promote
blog (Cost=$0!!!)
Hire an advertising firm to promote blog using
Google Adwords and the media (Cost=$80,000,
2 month campaign)
