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ADV 435,[object Object],SPECIAL AUDIENCES,[object Object]
SPECIAL AUDIENCES,[object Object],[object Object]
 SMALLER
 DIFFERENT TASTES
 DIFFERENT SPENDING    		PATTERNS,[object Object]
 GLOBAL
 AFRICAN AMERICAN
 SPANISH SPEAKING
 ASIAN
 GLBT,[object Object]
 LESS DEVELOPED MKTS
 HIGH DEMAND FOR USA 			BRANDS
 CYBERSPACE ADDS TO 			AWARENESS
 VIVA LA DIFFERENCE ,[object Object]
LIBERAL USE OF NUDITY
  MORE ENTERTAINING
  LESS HARD SELL,[object Object]
DEFINITIONS
 TRANSLATIONS
 SEMANTICS
 PRONUNCIATIONS,[object Object]
DEPEND ON TYPE OF 			PRODUCT
 DEPEND ON LOCATION,[object Object]
 CONSUMPTION HABITS
 WAYS TO REACHVALUES AND CONSUMPTION HABITS MAY DEFINE MANY INDIVIDUALS AS WELL,[object Object]
AFRICAN AMERICAN,[object Object],[object Object]
 TOGETHERNESS
 HERITAGE
 DEFINE STYLE RATHER 	             		THAN FOLLOW
 CHURCH
 SEEK PRODUCTS PROVIDING  	SENSE OF ENPOWERMENT,[object Object]
FASHION CONSCIOUS
 ENJOY SHOPPING
 INDEX HIGH ON:
APPAREL
PHONE SERVICE
SHOES
ELECTRONICS,[object Object]
 SPECIALIZED AD AGENCIES
 MEDIA:NETWORKS,SHOWS,MAGS
 CREATIVE: STYLE, ACTORS
 SENSITIVITY TO DIVERSITY  			WITHIN MARKET
 AVOIDANCE OF STEREOTYPES,[object Object]
 CAUSE RELATED MESSAGES
ENGAGES OPINION LEADERS
 RELIGIOUS LEADERS
 ATHLETES
 CELEBRITIES ,[object Object]
 YOUNG CHILDREN
 GROWTH TREND
 LATINO VS. HISPANIC
 COMMONALITIES
 SPANISH HERITAGE
 CATHOLIC FAITH,[object Object]
 CULTURAL PRESERVATION
 TRADITIONS
 RESISTANCE TO ASSIMILATION
 MUSIC, ARTS, SPORTS
 FAMILY & CHILDREN
 PERSONAL APPEARANCE & 	AESTHETICS

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