Enviar pesquisa
Carregar
Adv 435 ch 7 media
•
Transferir como PPTX, PDF
•
0 gostou
•
205 visualizações
L
Len Kornblau
Seguir
Vista de apresentação de diapositivos
Denunciar
Compartilhar
Vista de apresentação de diapositivos
Denunciar
Compartilhar
1 de 55
Baixar agora
Recomendados
Print Advertising - St. Marys Year 11 Media Revision - 2015
Print Advertising - St. Marys Year 11 Media Revision - 2015
Chris Allan
Media concepts
Media concepts
Rbk Asr
GETTING YOUR MESSAGE OUT
GETTING YOUR MESSAGE OUT
MSK VENTURES, INC.
Media Planningh Training
Media Planningh Training
abhiney
Media Principles - Context to Indian Market
Media Principles - Context to Indian Market
Srikanth Raman
Print advertising
Print advertising
hwells2101
Media planning
Media planning
Rbk Asr
Scripting for psa, ad ,news and special audience class - 14
Scripting for psa, ad ,news and special audience class - 14
Rijitha R
Recomendados
Print Advertising - St. Marys Year 11 Media Revision - 2015
Print Advertising - St. Marys Year 11 Media Revision - 2015
Chris Allan
Media concepts
Media concepts
Rbk Asr
GETTING YOUR MESSAGE OUT
GETTING YOUR MESSAGE OUT
MSK VENTURES, INC.
Media Planningh Training
Media Planningh Training
abhiney
Media Principles - Context to Indian Market
Media Principles - Context to Indian Market
Srikanth Raman
Print advertising
Print advertising
hwells2101
Media planning
Media planning
Rbk Asr
Scripting for psa, ad ,news and special audience class - 14
Scripting for psa, ad ,news and special audience class - 14
Rijitha R
paboa.com
paboa.com
paboa
Css
Css
kristineovland
Silabus hukum-internasional-pp1
Silabus hukum-internasional-pp1
Bambang Rimalio
A semínima
A semínima
roseandreia
Korupsi puguh
Korupsi puguh
Eka Ramadhani
Promise
Promise
Chaudhury Subhakanta Dash Dash
Master Bond FLM36: The Newest Film Star
Master Bond FLM36: The Newest Film Star
Master Bond
Advertising And Promotion
Advertising And Promotion
Vamsi Krishna
Creating the media_plan
Creating the media_plan
dottykaykinkaid
Selec mosteffectiveadvertisingmediaoglemrpp
Selec mosteffectiveadvertisingmediaoglemrpp
Association Executives of North Carolina
Tech PR 101 With Nicole Jordan
Tech PR 101 With Nicole Jordan
Amanda Abelove
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit From
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit From
Synchronicity Marketing
Media planning process
Media planning process
Mohit Bhalla
MPP Lecture 1
MPP Lecture 1
Neil Kelley
Morgan & co media planning mix
Morgan & co media planning mix
Morgan & Co
Media12062005
Media12062005
Noman_2011
HPPR404 Unit 3
HPPR404 Unit 3
University of Victoria - Distance Education Services
Naartjie Grand Opening Strategy
Naartjie Grand Opening Strategy
wesleykerfox
Chapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additional
Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
Media Planning 101 Lecture
Media Planning 101 Lecture
Zeenat Rasheed
Week 8: Campaign Planning
Week 8: Campaign Planning
lisahaggis
ppt 10 (2).pptx
ppt 10 (2).pptx
AsmaRahmatRika
Mais conteúdo relacionado
Destaque
paboa.com
paboa.com
paboa
Css
Css
kristineovland
Silabus hukum-internasional-pp1
Silabus hukum-internasional-pp1
Bambang Rimalio
A semínima
A semínima
roseandreia
Korupsi puguh
Korupsi puguh
Eka Ramadhani
Promise
Promise
Chaudhury Subhakanta Dash Dash
Master Bond FLM36: The Newest Film Star
Master Bond FLM36: The Newest Film Star
Master Bond
Destaque
(7)
paboa.com
paboa.com
Css
Css
Silabus hukum-internasional-pp1
Silabus hukum-internasional-pp1
A semínima
A semínima
Korupsi puguh
Korupsi puguh
Promise
Promise
Master Bond FLM36: The Newest Film Star
Master Bond FLM36: The Newest Film Star
Semelhante a Adv 435 ch 7 media
Advertising And Promotion
Advertising And Promotion
Vamsi Krishna
Creating the media_plan
Creating the media_plan
dottykaykinkaid
Selec mosteffectiveadvertisingmediaoglemrpp
Selec mosteffectiveadvertisingmediaoglemrpp
Association Executives of North Carolina
Tech PR 101 With Nicole Jordan
Tech PR 101 With Nicole Jordan
Amanda Abelove
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit From
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit From
Synchronicity Marketing
Media planning process
Media planning process
Mohit Bhalla
MPP Lecture 1
MPP Lecture 1
Neil Kelley
Morgan & co media planning mix
Morgan & co media planning mix
Morgan & Co
Media12062005
Media12062005
Noman_2011
HPPR404 Unit 3
HPPR404 Unit 3
University of Victoria - Distance Education Services
Naartjie Grand Opening Strategy
Naartjie Grand Opening Strategy
wesleykerfox
Chapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additional
Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
Media Planning 101 Lecture
Media Planning 101 Lecture
Zeenat Rasheed
Week 8: Campaign Planning
Week 8: Campaign Planning
lisahaggis
ppt 10 (2).pptx
ppt 10 (2).pptx
AsmaRahmatRika
3's kjsimsr
3's kjsimsr
Sushmit Chakraborty
AAHSA Smart Media Choices
AAHSA Smart Media Choices
GlynnDevins Advertising & Marketing
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)
Raw London
2 the communications process
2 the communications process
Diego Rodrigo
Beyond Integration: Welcome to Marketing Fusion
Beyond Integration: Welcome to Marketing Fusion
Synchronicity Marketing
Semelhante a Adv 435 ch 7 media
(20)
Advertising And Promotion
Advertising And Promotion
Creating the media_plan
Creating the media_plan
Selec mosteffectiveadvertisingmediaoglemrpp
Selec mosteffectiveadvertisingmediaoglemrpp
Tech PR 101 With Nicole Jordan
Tech PR 101 With Nicole Jordan
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit From
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit From
Media planning process
Media planning process
MPP Lecture 1
MPP Lecture 1
Morgan & co media planning mix
Morgan & co media planning mix
Media12062005
Media12062005
HPPR404 Unit 3
HPPR404 Unit 3
Naartjie Grand Opening Strategy
Naartjie Grand Opening Strategy
Chapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additional
Media Planning 101 Lecture
Media Planning 101 Lecture
Week 8: Campaign Planning
Week 8: Campaign Planning
ppt 10 (2).pptx
ppt 10 (2).pptx
3's kjsimsr
3's kjsimsr
AAHSA Smart Media Choices
AAHSA Smart Media Choices
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)
Christian Aid's DRTV Journey 2020/21 (Relay by Raw London)
2 the communications process
2 the communications process
Beyond Integration: Welcome to Marketing Fusion
Beyond Integration: Welcome to Marketing Fusion
Mais de Len Kornblau
Adv 435 ch 8 imc
Adv 435 ch 8 imc
Len Kornblau
Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysis
Len Kornblau
Adv 435 ch 2 research
Adv 435 ch 2 research
Len Kornblau
Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysis
Len Kornblau
Adv 435 ch 2 research
Adv 435 ch 2 research
Len Kornblau
Adv 435 ch 10 evaluation
Adv 435 ch 10 evaluation
Len Kornblau
Adv 435 ch 9 special audiences
Adv 435 ch 9 special audiences
Len Kornblau
Adv 435 ch 8 imc
Adv 435 ch 8 imc
Len Kornblau
Adv 435 ch 6 creative strategy
Adv 435 ch 6 creative strategy
Len Kornblau
Adv 435 ch 5 strategy
Adv 435 ch 5 strategy
Len Kornblau
Adv 435 ch 4 opportunities
Adv 435 ch 4 opportunities
Len Kornblau
Adv 435 ch 11 plans book
Adv 435 ch 11 plans book
Len Kornblau
Adv 435 ch 1
Adv 435 ch 1
Len Kornblau
Mais de Len Kornblau
(13)
Adv 435 ch 8 imc
Adv 435 ch 8 imc
Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysis
Adv 435 ch 2 research
Adv 435 ch 2 research
Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysis
Adv 435 ch 2 research
Adv 435 ch 2 research
Adv 435 ch 10 evaluation
Adv 435 ch 10 evaluation
Adv 435 ch 9 special audiences
Adv 435 ch 9 special audiences
Adv 435 ch 8 imc
Adv 435 ch 8 imc
Adv 435 ch 6 creative strategy
Adv 435 ch 6 creative strategy
Adv 435 ch 5 strategy
Adv 435 ch 5 strategy
Adv 435 ch 4 opportunities
Adv 435 ch 4 opportunities
Adv 435 ch 11 plans book
Adv 435 ch 11 plans book
Adv 435 ch 1
Adv 435 ch 1
Adv 435 ch 7 media
1.
ADV 435 Chapter
7 Media Strategy and Tactics
2.
3.
Multi tasking
4.
Cell Phones
5.
iPads
6.
Laptops
7.
8.
Purpose Efficient =
Most delivery for least cost Effective = Media that influences and enhances message
9.
10.
11.
Frequency
12.
Timing (start/end)
13.
Time Frame
(#weeks/mos)
14.
Delivery Options
15.
Impressions
16.
17.
Frequency
18.
Timing (start/end)
19.
Time Frame
(#weeks/mos)
20.
Delivery Options
21.
Impressions
22.
23.
24.
How
25.
Where
26.
When
27.
28.
Public
29.
30.
Quantitative Objectives Frequency
= # Times people exposed in given period Ex: 80% women 25-34 3x per week in four weeks
31.
Quantitative Objectives Reach
& Frequency Are inversely related. As you increase freq, Reach drops
32.
33.
34.
Effective R &
F How many times: “No Final Exam” vs. “theory of relativity”
35.
Effective R &
F How many People: Class Announcement vs. Blackboard
36.
37.
Exception: Super
Bowl Ads????
38.
Main Thrust
should be Freq.
39.
2x in
4 weeks is minimum
40.
3x in
4 weeks is Optimal
41.
42.
Great ones
don’t wear out!
43.
http://www.youtube.com/watch?v=VFKifpMtlNs
44.
http://www.youtube.com/watch?v=Ug75diEyiA0&feature=related
45.
46.
47.
Less costly,
more spots
48.
Prime =
Reach
49.
50.
more
to read/ longer to respond
51.
Thin =
More Frequency
52.
53.
54.
use teaser
ads (coming Soon)
55.
use ads
with start dates
56.
57.
Pulsing creates
impression of constant advertising
58.
59.
If not,
seek alternative periods
60.
Be aware
of customer expectations
61.
Best Food
Day
62.
Sunday Car
Section
63.
Sports Section
for beer, gear
64.
65.
Re-launches
66.
67.
No Participation
= no Ads
68.
Oprah Web
Coupon for Free Lunch of Kentucky Grilled Chicken May 2009
69.
70.
Water Ice
in Winter?
71.
Yet Fashion
has long lead into season.
72.
Try finding:
73.
Ear Muffs
74.
75.
76.
77.
Media Classes
78.
Media Mix
79.
80.
Simmons, MRI, SBP
81.
Can vary
weight by
82.
Primary (75%)
83.
Secondary (20%)
84.
85.
beliefs
86.
Opinions
87.
Interests
88.
Personalities
89.
90.
Heavy
91.
Medium
92.
93.
Index demo’s
usage/Average use
94.
Positive index
= 100 or more
95.
But do
100+ targets create enough of a media target?
96.
Can we
reach them efficiently?
97.
Are <100
indices a worthwhile media target?
98.
Why are
they <100?
99.
100.
Can Network
buy improve Index
101.
Remember Media
Purpose isEfficiency…most delivery at least cost
102.
103.
Spot TV/
Cable TV
104.
Web/Text/E-mail
105.
Regional Magazines
106.
NJ Monthly/SJ/
New York Magazine
107.
Regional Editions
of National Magazines
108.
109.
Magazines
110.
Television
111.
Radio
112.
Outdoor
113.
Internet/E-
mail
114.
115.
In
Store
116.
Arena
117.
Kiosks
118.
Specialty
119.
Telemarketing
120.
121.
Access
122.
News (Early
& Late)
123.
Late Night
124.
Morning
125.
Daytime
126.
127.
Mid day
128.
Nights/Overnights
129.
Weekends
130.
131.
Talk
132.
Sports
133.
Religious
134.
Music Types
135.
136.
Talk
137.
Sports
138.
Religious
139.
Comedy
140.
Drama
141.
Reality
142.
Game Show
143.
Movie
144.
Documentary
145.
146.
What do
they
147.
Watch
148.
Read
149.
150.
Where are
they?
151.
Is network
or full run more efficient then Spot, Regionals?
152.
153.
Focus on
fewer media, and choices within.
154.
TV/Print
155.
156.
Full Year
Sponsorships
157.
Weather/Traffic/Sports
158.
159.
Often build
around:
160.
Holidays
161.
Events
162.
Seasons
163.
164.
More Effective
as reminder But….
165.
166.
Events –
national/local
167.
Special issues
– print
168.
Remotes –
radio
169.
Sponsorships
170.
171.
Non prospects
172.
Costs –
Formulas - $ on Top
173.
174.
175.
Market
176.
Product
177.
Annual
178.
Monthly
179.
Quarterly
Baixar agora