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Eyeblaster Creative Examples,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],1,[object Object],Bruce Waskett – Storybridge Digital,[object Object]
Expandable banners – Tech, Internet & Telecoms,[object Object],T-Mobile (UK),[object Object],Leaderboard EB with streaming video clip. ,[object Object],User rolls over the CTA to expand. Leads nicely to the full video on YouTube. This was a well orchestrated 'spontaneous' event at one of the largest railway stations in London.,[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=T-Mobile%20Kila%20Dance%20Combi,[object Object],http://www.youtube.com/lifesforsharing?gl=GB&hl=en-GB,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],2,[object Object]
Expandable banners – Tech, Internet & Telecoms,[object Object],iiNet naked (Aus),[object Object],Skyscraper EB with user interaction.,[object Object],Expanding the ad gives the nice comical device of the user being able to view Finn (mostly) naked through a small circle reveal.,[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=iinet%20Naked,[object Object],http://www.gonaked.com.au/,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],3,[object Object]
Expandable banners – CPG,[object Object],Snickers – Get me some nuts! (UK),[object Object],Leaderboard EB with data capture. Sends your friend a customised voicemail from Mr T. The data is sent from the ad to your database and application.,[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=Snickers%20-%20Get%20some%20Nuts,[object Object],http://www.getsomenuts.tv/,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],4,[object Object]
Polite banners – Tech, Internet & Telecoms,[object Object],Sony Ericsson – Accessory (UK),[object Object],MREC EB with interactive information.,[object Object],The ad firstly allows the user to interact with the character, spinning him, which takes them onto 3 products. Each product has five pieces of information that can be viewed on mouse rollover.,[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=Sony%20Ericsson%20Accessory,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],5,[object Object]
Polite banners – Tech, Internet & Telecoms,[object Object],Vodafone – Sponsorship (Aus),[object Object],MREC polite EB.,[object Object],Uses polite download to show one of the specially created 'webisodes' for the 'Behind the scenes' with Team Vodafone campaign.,[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=Vodafone%20Sponsorships,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],6,[object Object]
Polite banners – CPG,[object Object],Pepsi – Refresh (USA),[object Object],MREC polite EB with user video upload through their own webcam.,[object Object],Here the user can actually utilise their own webcam to record a message for the president through the banner and upload this to YouTube for the campaign. (That is actually me in the last image live!),[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=Pepsi%20-%20Dear%20Mr%20President,[object Object],http://www.refresheverything.com/,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],7,[object Object]
Polite banners – Entertainment,[object Object],San Diego Zoo (USA),[object Object],MREC polite EB with it's own interactive game.,[object Object],A simple game where the user can create a mythical animal and send this off to a friend.,[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=San%20Diego%20Zoo,[object Object],http://www.sandiegozoo.org/,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],8,[object Object]
Floating Expandable banners – Entertainment,[object Object],Twilight (Aus) - 1,[object Object],The main ad starts playing & 2 people walk across the website. Note the other right hand side ad for Twighlight and the fact that the visible content is for the movie.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],9,[object Object]
Floating Expandable banners – Entertainment,[object Object],Twilight (Aus) - 2,[object Object],Our foreground couple push down the top half of the website area in dramatic fashion. The user can now continue or close out of the ad.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],10,[object Object]
Floating Expandable banners – Entertainment,[object Object],Twilight (Aus) - 3,[object Object],The user can now watch the trailer. Be careful to have the right audience and superb creative as this type of ad really does interrupt the website visting user.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],11,[object Object],Twilight (UK),[object Object],Floating full website width ad with video.,[object Object],http://creativezone.eyeblaster.com/Default.aspx#ItemName=Twilight,[object Object]
Synchronised banners – Entertainment,[object Object],Tomb Raider - Underworld (USA) - 1,[object Object],.The Leaderboard and MREC are synched here so that the user can get Lara Croft to pull on the rope.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],12,[object Object]
Synchronised banners – Entertainment,[object Object],Tomb Raider - Underworld (USA) - 2,[object Object],This causes the content of the web page to collapse.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],13,[object Object]
Synchronised banners – Entertainment,[object Object],Tomb Raider - Underworld (USA) - 3,[object Object],And then plays the trailer for the game.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],14,[object Object],Tomb Raider (USA),[object Object],Synch banners and video.,[object Object],Also note the website wallpaper used to promote the game.,[object Object],http://creativezone.eyeblaster.com/#ItemName=Tomb%20Raider%20HD%20Video,[object Object]
Synchronised banners – Travel,[object Object],British Airways – Aladdin (UK),[object Object],Two Mrecs synchronised.,[object Object],The city prices swap between the two banners via the flying colourful butterflies.,[object Object],http://creativezone.eyeblaster.com/#ItemName=BA%20Synchronized,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],15,[object Object]
Synchronised banners – Finance,[object Object],Lloyds Bank (UK),[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],16,[object Object],Lloyds Bank (UK),[object Object],3 Synched banners with a postcode locator.,[object Object],The ad starts with the leaderboard, progresses to the bottom floating MREC and then finally activates the middle MREC and postcode locator.,[object Object],http://creativezone.eyeblaster.com/#ItemName=Lloyds%20Synch,[object Object]
Synchronised banners – Retail,[object Object],Levi's – What did you do last night? (UK),[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],17,[object Object],Levi’s (UK),[object Object],2synched banners a user entry form.,[object Object],Here users can enter what they did last night and this is displayed within the banners for others to see. There is also a competition entry form that appears after submission within the skyscraper.,[object Object],The exclamation mark text in the screenshot is from the Eyeblaster demo.,[object Object],http://demo.eyeblaster.com/demos/levi_synch_offline/start.html,[object Object]
Wallpapers (skins) - Entertainment,[object Object],Sega – Empire Total War,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],18,[object Object],Empire (Aus),[object Object],Website background skin with related game ads.,[object Object],Mindshare produced the skin and banners here. The right hand side MREC has the trailer playing in it. The ads are served through Eyeblaster but the skin is applied by the publisher.,[object Object]
Eyeblaster TV – Telecoms,[object Object],LG – Renoir Standard (Aus),[object Object],Eyeblaster TV ad.,[object Object],The Eyeblaster TV video unit appears at the bottom right of a user’s monitor running 30 or 60-second TV commercials, with audio options, page scrolling features and ad frequency control.,[object Object],It can be hidden as in the first image and activated by the user clicking on it with the TV unit then sliding onto the page.,[object Object],http://creativezone.eyeblaster.com/#ItemName=LG%20Eyeblaster%20TV,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],19,[object Object]
Home Page Takeover – Entertainment,[object Object],Indiana Jones (UK) - 1,[object Object],The takeover has seemingly static banners on each side, with an MREC which plays the moie trailer. The user can click to expand this as seen in the next slide.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],20,[object Object]
HomePage Takeover - Entertainment,[object Object],Indiana Jones (UK) - 2,[object Object],The MREC now expands and the trailer is played within this and the two side banners.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],21,[object Object],Indiana Jones (UK),[object Object],Home Page Takeover with synched video ads.,[object Object],http://creativezone.eyeblaster.com/#ItemName=Indiana%20Jones%20Skin,[object Object]
Overlay – Finance,[object Object],Standard Life Investments – IFA (UK),[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],22,[object Object],Standard Life - IFA(UK),[object Object],Overlay with interactive video.,[object Object],The user is prompted to enter the full ad where they can choose to watch 3 videos explaining the various funds available.,[object Object],http://creativezone.eyeblaster.com/#ItemName=Standard%20Life%20Investments,[object Object]
Widgets – Retail / Sport,[object Object],Nike – Widget (UK),[object Object],Interactive widget within an MREC.,[object Object],This is an immersive experience with the user able to choose from several videos and share the content easily on various social networks.,[object Object],http://creativezone.eyeblaster.com/#ItemName=NIKE%20widget,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],23,[object Object]
Widgets – News / Media,[object Object],True Local – Meet the Locals (Aus),[object Object],Interactive widget within an MREC.,[object Object],These fictional characters are part of a campaign promoting True Local. The users can view a video of each character and again share with friends and social networks. The campaign is supported by a good interactive website.,[object Object],http://creativezone.eyeblaster.com/#ItemName=True%20Local%20Widget%20ad,[object Object],http://www.meetthelocals.com.au/,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],24,[object Object]
Thanks.,[object Object],12/27/2009,[object Object],Eyeblaster Creative - Bruce Waskett,[object Object],25,[object Object],Bruce Waskett,[object Object],Digital Consultant,[object Object],bruce@storybridgedigital.com,[object Object],http://www.storybridgedigital.com,[object Object]

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