3. Only in 2009, global new investment in
sustainable energy reached $162 billion
4. And the attitude of companies towards
sustainability issues became
an important indicator of quality
THE GLOBAL 100
RANK COMPANY GREEN SCORE
1 IBM 100.00
2 Hewlett-Packard 99.33
3 Johnson &Johnson 98.51
4 Sony 96.40
5 GlaxoSmithKline 94.18
6 Novartis 91.48
7 Deutsche Telekom 91.40
5. In the USA, 88% of executives report
their company is “going green”
Fonte: Gibbs & Soell Sustainability Report 2010
6. But only 29% of executives
and 16% of consumers believe that
the majority of businesses are really committed
Fonte: Gibbs & Soell Sustainability Report 2010
8. We believe that happens because most
companies are concerned about proposing
sustainable improvements
Water
Energy
Waste
Biodiversity
Labor & Equity
9. In order to gain prominence
as a sustainable company
Water
Energy
Waste SUSTAINABLE
Biodiversity COMPANY
Labor & Equity
10. Presenting results that seems to
please their stakeholders
Water
Employees
Energy
SUSTAINABLE Consumers
Waste
Biodiversity COMPANY Community
Labor & Equity Government
11. While in fact, it should happen
in a different way
Water
Employees
Energy
SUSTAINABLE Consumers
Waste
Biodiversity COMPANY Community
Labor & Equity Government
12. Firstly, you gotta identify changes that
stakeholders expect from the company
Employees
Consumers
Community
Government
13. Bringing that challenges into corporate culture
Employees
SUSTAINABLE Consumers
COMPANY Community
Government
14. Which will lead to different resolutions, that
can benefit all involved in the cycle
Water
Employees
Energy
SUSTAINABLE Consumers
Waste
Biodiversity COMPANY Community
Labor & Equity Government
15. Therefore, involving stakeholders
is the starting point
Water
Employees
Energy
SUSTAINABLE Consumers
Waste
Biodiversity COMPANY Community
Labor & Equity Government
16. By motivating people in&around the company
to spread ideas that matter to them and
share their experiences
Employees
SUSTAINABLE Consumers
COMPANY Community
Government
17. So, how to create a context to
TELL
TOUCH &
ENGAGE