The document discusses various aspects of how websites are spidered and indexed by search engines. It addresses topics like internal and external linking structures, URL parameters, session tracking, canonical tags, redirects, and proper domain naming. Diagrams and code snippets are provided to illustrate different technical strategies sites can employ to help search engines understand the structure of pages and content.

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3. © 2010 Stoney deGeyter

4. A B C D E
G H I J K
A B C D E
G H I J K
= spidered
= not spidered
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5. A
B F J N
C G K O
A D H L P
E I M Q
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6. © 2010 Stoney deGeyter

7. © 2010 Stoney deGeyter

8. www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
© 2010 Stoney deGeyter

9. site.com/burton/snowboards/size/product.html
site.com/snowboards/size/burton/product.html
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10. http:// https://
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11. javascript:(onClick)
JavaScript:window.open(‘http://www.site.com’, ‘newWindow’)
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12. site.com/product.html?ID=123456789
site.com/product.html?ID=987654321
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13. Session 1 Session 2 Session 3
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14. © 2010 Stoney deGeyter

15. <a href="http://www.site.com/page.html"/>
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16. www.example.com
www.example.com
www.example.com/page.html
www.example.com/page.html
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17. No
Google
Products Shopping Checkout
cart
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18. <link rel="canonical"
href="http://www.site.com/
page.html"/>
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19. © 2010 Stoney deGeyter

20. A Links
to
X
B
Old URL,
redirects to
B
Correct
URL
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21. www.Pole Position Marketing.com
© 2010 Stoney deGeyter
@StoneyD