1. IDC Insights’ Executive
Overview
October 2011
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

2. Agenda
Corporate Overview
Vertical Market Capabilities at IDC
• Cross Industry Coverage (Vertical Markets)
• Industry-Specific Coverage (Insights)
IDC’s IT Executive Programs (IEP)
IT Professional Benchmarking Tools
IDC’s Community
© IDC Feb-12 2

3. IDG Overview
 IDG is the world's leading technology media, events and research
company. Since its founding in 1964, IDG has been committed to helping
people acquire and use technology successfully
 IDG brands have become the trusted source for advice and insight into
technology news and trends around the world
 IDG Enterprise brings together unique editorial brands (CIO,
Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to
serve the information needs of our technology and security-focused
audiences.
 In addition, the CIO Executive Council, a peer advisory service, brings
together the nation's top CIOs, as well as provides community and
leadership development tools for their staffs.
 Over the past 48 years, IDG has grown into a multi-billion dollar company,
reaching technology audiences in more than 90 countries. Approximately
200 magazines and newspapers and 460 websites are in the IDG world
family, which together with events, serve about 270 million people with
information one or more times a month.
© IDC Feb-12 3

4. IDC Overview
 IDC is the premier independent global market intelligence, events, and
advisory firm for information technology, telecommunications, and
consumer technology markets
 IDC is a subsidiary of IDG, the world's leading technology media, events
and research company
 IDC has been delivering IT intelligence, industry analysis, market data, and
strategic guidance since its 1964 founding by Patrick McGovern
 More than 1,060 IDC analysts, including in-house statisticians and
economists, provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries
 Our multilingual, multicultural workforce surveys over 300,000 technology
users and decision makers annually, delivering unrivaled coverage
 We advise IT professionals on making more effective technology decisions
by providing insightful fact-based research and consulting services
© IDC Feb-12 4

5. IDC’s Research Assets are Distributed
Around the World
IDC’s 1,000+ analysts are located in all regions around
the world with coverage of 110 countries.
EMEA / CEMA
29%
US/Canada
34%
Latin America
8%
Asia / Pacific inc. Japan
29%
© IDC Feb-12 5

6. IDC Vertical Market Research Programs
Two Lines of Industry Products: Cross Industry & Industry Specific
Worldwide & Regional Vertical Markets
Programs provide regional and country-level market opportunity analysis
for major Black Book technology category groupings by industry.
Vertical Views and Forecasters
Programs provide the most granular view of the market opportunities
for a specific technology.
IT Wallet and Budget Benchmarks
Programs assists IT vendors’ with their industry go-to-market
strategies by calculating “share of wallet” and IT budget benchmarks.
© IDC Feb-12

7. An Industry View Integrated
with a Technology View
Provide definitive IT market size and
assumptions about technology market adoption
Technology Expertise Industry Expertise
Vertical Integration
Information technology Industry business
Industry segmentation environment
IT market dynamics of IT markets
Industry business
IT vendor strategies Cross industry view processes
Shipments (market size) of investment priorities
IT vendors serving
Outlook on technology IT vendors’ that industry
advancements industry strategies
IT investment priorities
Industry-specific
technology
Provide outlook about demand for
and application of IT in that industry
© IDC Feb-12 7

8. IDC’s Vertical Group Capabilities
We provide a granular, cross-industry view of
IDC’s technology data
 Cross-industry forecasts (109 technology
markets), vendor share analysis (200+
companies) and company-specific spending data
(2,500 global companies)
 Qualitative analysis and insight of industry trends
driving IT adoption
 Custom mapping of data from IDC’s industry
view to the client’s view
© IDC Feb-12 8

9. Standard Region, Industry,
Tech & Co. Size Coverage
Technology 15 BB Hardware Markets + Telco 80 Software Markets 14 Services Markets
Industry Banking Wholesale Transportation
Insurance Professional Services Communications and Media
Securities and Investment Services Consumer and Utilities
Recreational Services
Discrete Manufacturing Construction
Government
Process Manufacturing Resource Industries
Education
Retail Home Business and
Healthcare Providers Consumer
Company 1-99 employees 1,000-2,499 employees
Size 100-249 employees 2,500-4,999 employees
250-499 employees 5,000+ employees
500-999 employees
Region  Worldwide
 North America
Country  U.S
 50 States
 MSA
© IDC Feb-12 9

10. Forecast Analysis
IDC Published Forecasts by Verticals
15 Hardware and 50 Services
14 Services
Teleco Markets 80 Software Markets Markets
Vendors
 High End Servers • IT consulting
 Mid Range Servers • Business consulting
 Volume Servers • Systems integration
 PCs • Application development
 Networking Equipment • IT outsourcing
 Peripherals, Storage and
• Hardware and software support
Other
 Storage by installation • IT training and education
environment • Business process outsourcing
 Wireline voice • HR BPO
 Wireline data • Customer management BPO
 Wireless voice • Procurement BPO
 Wireless data • Finance and accounting BPO
© IDC Feb-12 10

11. Vendor Share Analysis
Vendor share revenue analysis by technology market and vertical
 Regional segmentation: Worldwide, Americas or U.S.
 Years covered: 2008, 2009, 2010
 Company size segmentation
150 + Software 50 + ServicesServices
50
Vendors Vendors Vendors
Adobe Accenture
Region WW
Autodesk Primary_Market
Secondary_Market
(All)
Content Applications
Atos
BEA Sum of Revenue Year Bain
Vendor Vertical 2006 2007
BMC Adobe 01. Banking
02. Insurance
89
18
108
22 BearingPoint
CA 03. Securities and Investment Services
04. Discrete Manufacturing
54
89
66
110
BT Group
05. Process Manufacturing 301 370
Cerner 06. Retail 71 87
07. Wholesale 71 88 CapGemini
Cisco 08. Professional Services
09. Consumer & Recreational Services
265
71
329
109
10. Healthcare 54 70 Cognizant
EMC 11. Transportation
12. Communications and Media
53
124
66
153
13. Utilities 36 44 Convergys
IBM 14. Construction 18 17
McAfee
15. Resource Industries
16. Government
0
283
0
331
Deloitte
17. Education 141 174
Microsoft Apple
18. Home Business and Consumer
01. Banking
37
6
45
6
EDS
02. Insurance 3 3
Oracle 03. Securities and Investment Services
04. Discrete Manufacturing
1
6
1
7
IBM
05. Process Manufacturing 5 6
SAP 06. Retail 3 3 Infosys
07. Wholesale 2 2
Siemens 08. Professional Services
09. Consumer & Recreational Services
7
1
7
1
Logica
10. Healthcare 4 5
SunGard 11. Transportation 2 2 McKinsey
12. Communications and Media 9 10
Sybase 13. Utilities
14. Construction
2
1
2
1 Satyam
15. Resource Industries 1 1
Teradata 16. Government 2 3
Tata
17. Education 46 50
VMWare 18. Home Business and Consumer 72 79
Wipro
© IDC Feb-12 11

12. Company Analysis – WW
and U.S. IT Wallet
IT spending at a company level for thousands of the world’s largest companies
 IT spend by hardware, software, IT services, telecom services, and internal spend
4 Company Sizes
 Regional segmentation: Americas, EMEA, AP (Worldwide Wallet), US spend only (US Wallet), CN spend only (Canada
Wallet), A/P spend only (A/P Wallet)
 Years covered: 2010, 2011, 2012
© IDC Feb-12 12

13. IDC Insights - Specific Advisory Services
IDC Insights lines of business assist businesses and IT
leaders, as well as the suppliers who serve them, in making more
effective technology decisions by providing accurate, timely, and
insightful fact-based research and consulting services. Our global
research and analysis is focused on mitigating technology
risks, maximizing the effectiveness of IT investments, identifying
new opportunities, and bringing forth technology solutions that are
aligned with the organization's business objectives.
Serving the energy, financial
services, government, healthcare, manufacturing and retail
industries, our research covers over 200 technology markets
including cloud computing, business
analytics, outsourcing, enterprise mobility, sustainability, IT
governance, data center, social media and many more.
“IDC has demonstrated a solid approach for concentrating on and carving out
the Insights product lines based on a core of best practices and
benchmarking metrics. Each of the verticals prodcuts has specific
deliverables that meet the needs of that vertical industry, underscoring IDC’s
philosophy that one size will not fit all.”
Outsell Inc., “IDC Grows Vertically Through Insights Product Line”, Nov. 07
© IDC Feb-12 13

14. Industry Analysts Depth and Experience
100+ Industry Analysts Located Around the World
Cross Industry 28% Energy 16%
Financial Services 18%
Manufacturing / Retail 16%
Government 11%
Health / Life Science 11%
© IDC Feb-12 14

15. IDC Insights Competencies
 Smart Grid  Mobile Banking and Payment  Infrastructure
Consolidation
 Clean Energy  Enterprise Risk Management
 Smart Government
 Intelligent Oil and Gas  Customer Centricity
 Smart Cities
 Utility Analytics
 Accountable Care  Supply Chain Modernization  Retail PLM and Sourcing
Optimization
 Connected Health  Next Generation Product
Lifecycle Management  Customer Experience (Retail
 Healthcare Industry
Omnichannel)
Reform  Operational Technology
 Merchandising Strategies
 Life Sciences Industry
Transformation
© IDC Feb-12

16. IDC Insights Research Document
Architecture
We develop our research around IT decisions
Insights Research % of WW/US2012
Business Decisions
Document Types Insights Studies
Understanding Where
Industry Is Going
Top 10 Predictions 13%
Developing Business
Strategy and Processes
Business Strategy 30%
Making the
Business Case
Best Practices 20%
Selecting the Right
Technology
Technology Selection 14%
Selecting the Right
IT Supplier
Vendor Assessment 15%
Implementing
Technology Methods and Practices 10%
© IDC Feb-12

17. 2012 IDC Insights IDC MarketScapes
IDC Energy Insights
•IDC MarketScape: Smart Building Lighting Control Systems
•IDC MarketScape: Plug-In Electric Vehicle (PEV) Charging Stations
•IDC MarketScape: Residential Solar Inverters in EMEA
•IDC MarketScape: IT Service Providers in the EMEA Utility Industry
•IDC MarketScape: Work and Asset Management
•IDC MarketScape: Commercial Scale Solar Inverters
•IDC MarketScape: Work and Asset Management
•IDC MarketScape: Project Portfolio Management (PPM)
•IDC MarketScape: Environment, Health & Safety (EH&S)
IDC Financial Insights
•IDC MarketScape: Card Management Vendor Propositions
•IDC MarketScape: Commercial Transaction Gateway System Vendors
•IDC MarketScape: Mobile Banking & Payment
•IDC MarketScape: Online Financial Management Software
•IDC MarketScape: European Mobile Banking and Payments Software
•IDC Marketscape: Portfolio Management Systems
•IDC Marketscape: Market Data Providers
•IDC MarketScape: Enterprise Payments Software
•IDC MarketScape: Debit Processing Software and Services
Source: Energy Insights Document #EI227555
•IDC MarketScape: Trade and Risk Management Solutions
© IDC Feb-12 17

18. 2012 IDC Insights IDC MarketScapes
IDC Government Insights
•IDC MarketScape: Content Management Solution Providers
•IDC MarketScape: Cloud Providers Working with the Federal
Government
•IDC MarketScape: Electronic Content Management Solution Providers in
Western Europe
IDC Health Insights
•IDC MarketScape: Global Life Science CRO Vendor Assessment
•IDC MarketScape: U.S. Health Information Exchange Packaged
Solutions
•IDC MarketScape: U.S. Health Information Exchange Platform
Technologies
•IDC MarketScape: Electronic Health Record Solution Providers in
Western Europe
•IDC MarketScape: Health Plan Analytics MarketScape
•IDC MarketScape: Clinical Analytics Solutions for Providers
•IDC MarketScape: Manufacturing and Supply Chain IT Outsourcing in
the Life Sciences
•IDC MarketScape: Care Management Vendor(s)
IDC Manufacturing Insights
•IDC MarketScape: Fulfillment Excellence - Workforce Management
Source: Energy Insights Document #EI227555
IDC Retail Insights
•IDC MarketScape: POS Software
•IDC MarketScape: eCommerce Platforms
© IDC Feb-12 18

19. Industry-Specific Spending Guides
Energy Insights
•Worldwide Oil & Gas IT Spending Guide
•Worldwide Utility IT Spending Guide
Financial Insights
•Worldwide Banking IT Spending Guide
•Worldwide Capital Markets IT Spending Guide
•Worldwide Insurance IT Spending Guide
Government Insights
•U.S. Federal Government IT Spending Guide
•U.S. State and Local Government IT Spending Guide
•U.S. Line of Business Budget Guide
Health Insights
•Worldwide Healthcare IT Spending Guide
•Worldwide Life Sciences IT Spending Guide
Manufacturing Insights
•Worldwide Manufacturing and Operations Management Spending Guide
•Worldwide Manufacturing IT Spending Guide: PLM Spending Guide
•Worldwide Manufacturing IT Spending Guide: Asset Intensive
•Worldwide Manufacturing IT Spending Guide: Automotive, Aerospace,
Discrete
•Worldwide Manufacturing IT Spending Guide: Consumer Goods
•Worldwide Manufacturing IT Spending Guide: High Tech and Electronics
Retail Insights
•Worldwide Retail IT Spending Guide
© IDC Feb-12 19

20. 2012 Industry-Specific Primary Research
Energy Insights*
•American Solar Energy Society (ASES) solar PV installer panel (n=250)
•Smart Building Decision Makers (n=250)
•Utility Industry Survey (n=169)
•Oil & Gas Industry Survey (n=174)
Financial Insights*
•Banking Industry: Retail Mobile Vendor Survey (n = 15)
•Banking Industry: Core Banking 2012 Deals (n = 15)
•Banking Industry: 2012 Vertical Group Survey, Banking (n = 375)
•Securities Industry IT Buying Intentions for 2012 (n= 180)
•Consumer Survey: US Consumer Channel Preference Survey (n = 2,500)
•Chief Risk Officer Survey:
o Risk Technology global Buying Intentions (n = 200)
o 2012 Leading Initiatives (n = 50)
o Big Data Assessment (n = 25)
•Chief Risk and Security Officer – End-User Strategies for Compliance Clouds (n = 200)
•Financial Services Industry: FinTech 100 (n = 400)
•Insurance Industry: 2012 Vertical Group Survey, Insurance (n = 300)
Government Insights*
•Government IT Buying Intentions for 2012 (n = 400)
Health Insights*
•Health IT Buying Intentions for 2012 (n =200)
•Healthcare Payer Business and Technology (n = 50)
Manufacturing Insights*
•Manufacturing Supply Chain Survey (N= 400+)
Retail Insights*
•Second Annual Outlook for Mobile and Social eCommerce in the Holiday 2011 Shopping
Season (n = 1000)
•Retail Industry IT Buying Intentions for 2012 (n = 200) *subject to change
© IDC Feb-12 20

21. 2012 Insights Top 10 Predictions
Energy Insights Manufacturing Insights
•2012 Top 10 North America Utilities Predictions •2012 Top 10 Manufacturing Industry Predictions
•2012 Top 10 Worldwide Oil & Gas Predictions •2012 Top 10 Asset Oriented Value Chains (AOVC) Predictions
•2012 Top 10 EMEA Utilities Predictions •2012 Top 10 Brand Oriented Value Chains (BOVC) Predictions
•2012 Top 10 Asia Pacific Utility Predictions •2012 Top 10 Engineering Oriented Value Chains (EOVC) Predictions
•2012 Top 10 Central and Eastern Europe Utility Predictions •2012 Top 10 Supply Chain Predictions
•2012 Top 10 Middle East and Africa Oil & Gas Predictions •2012 Top 10 Operations Technology Predictions
•2012 Top 10 PLM Predictions
Financial Insights •2012 Top 10 for the Four Value Chains
•2012 Top 10 Worldwide Financial Services Predictions •2012 Top 10 EMEA Manufacturing Industry Predictions
•2012 Top 10 North America Financial Services Predictions •2012 Top 10 Asia/Pacific Manufacturing Predictions
•2012 Top 10 Global Risk Management Predictions •2012 Top 10 CEMA Manufacturing Predictions
•2012 Top 10 EMEA Banking Predictions
•2012 Top 10 Asia/Pacific Banking Predictions Retail Insights
•2012 Top 10 Asia/Pacific Insurance Predictions •2012 Top 10 Retail Industry Predictions
•2012 Top 10 EMEA Retail Predictions
Government Insights •2012 Top 10 Asia Pacific (excluding Japan) Retail Predictions
•2012 Top 10 Predictions for Government •2012 Top 10 Merchandising Strategy Predictions
•2012 Top 10 EMEA Predictions for Government
•2012 Top 10 Asia/Pacific Predictions for Government CIO Agenda
•2012 Top 10 Canadian Predictions for Government •2012 Top 10 CIO Priorities Predictions
•2012 Top 10 MEA Predictions for Government
Health Insights
•2012 Top 10 Healthcare Predictions
•2012 Top 10 Healthcare Payers Predictions
•2012 Top 10 Healthcare Provider Predictions
•2012 Top 10 U.S. Health Industry Connected Health Predictions
•2012 Top 10 Life Science Predictions
•2012 Top 10 EMEA Healthcare Predictions
•2012 Top 10 CEMA Healthcare Predictions
© IDC Feb-12 21

22. IDC’s IT Executive Programs
Bringing Together the Resources of IDC and IDG
The Leading Source for IT Information
Our IT Executive Programs unique offering brings together the strength of IDC and our parent
company, IDG, the world’s leading technology media, events and research company.
IDG, a multi-billion dollar company that has been operating for over 48 years, produces
approximately 200 publications and 460 websites. Together, with more than 700 branded
conferences in 55 countries (including CIO Executive Council and CIO magazine events), IDG
serves over 270 million people with information one or more times a month.
© IDC Feb-12 22

23. IDC’s IT Executive Programs (IEP)
Driving Business Strategy through Technology
IDC’s IT Executive Programs consists of a family of research programs intended to help today’s time-
constrained IT executives make more effective technology decisions. The goal of the program is to offer
accurate and timely research that will assist IT executives in mitigating technology risks, maximizing
the effectiveness of IT investments, identifying and capitalizing on new opportunities, and bringing forth
solutions that are aligned with the organization’s business objectives.
IDC’s IT Executive Programs offers a range of services that align with the requirements for your IT
organization - from very personalized guidance with a CIO advisor to general research to assist with critical
decision making.
Executive Technology Advantage Program - Your high touch executive decision making service
Industry Technology Advantage Program – Technology insights put into the context of your organization
Global Technology Advantage Program – Technology insights for critical decision making
© IDC Feb-12

24. IDC’s IT Executive Programs (IEP)
IDC’s IT Executive Programs help IT executives mitigate risk and maximize technology investments by
providing global access to IDC’s technology and industry specific research and analysts
IDC gives executives the flexibility to create the program that will help achieve outlined corporate goals –
from high touch executive decision making services to technology insight for critical decision making
Program Features CIO Benefits
Professional
IT Executive Advisor
Guidance
CIO Executive IT Community
Council Network / Leadership
IDC Industry
Business Insight
Specific Research
IDC Global Research Technology Insight
© IDC Feb-12 24

25. IDC IT Advisory Tools - “SmartTools”
IDC sets the standard for advisory solutions with a rigorous, fact-based approach
designed to optimize your technology purchasing and deployment decisions.
SmartAnalysis: SmartIndex:
Assists senior sourcing, procurement, and asset Third-party, objective, price benchmarking service
management professionals with competitive designed to ensure that buyers will maintain
intelligence and market analysis by providing exacting competitive pricing at the beginning and over the
peer pricing benchmarks and cost management course of their IT contracts.
insights.
SmartBuy: Smart Fair Market Value:
Online resource, provides a benchmark to chart Saves time and money when establishing financial
buyer price position. Strengthens user bargaining terms for used IT hardware acquisitions, end-of-lease
power on all desktop PC, laptop, server, and purchases, liquidation of IT assets, or analysis related
workstation products. to fair market values.
“IDC has been a great help and we have already
saved on our PC pricing.”
“IDC has helped us to save over $1M per year.
- IDC SmartIndex User
We gave the vendor a 3 year deal because they
agreed to adhere to IDC’s SmartIndex.”
- IDC SmartIndex User
© IDC Feb-12 25

26. IDC Community - Six Industry Groups…
6
© IDC Feb-12

27. …and One Cross-Industry Group
© IDC Feb-12

28. More Information
For more news please visit www.idc.com or
the specific Insights Websites
© IDC Feb-12 28

29. Questions and Future Requests…
Name
Title
Phone
Email
© IDC Feb-12 29