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GENERATION Y

ITIC presentation
Generation B :
 1945 - 1960
Generation X:
 1965 - 1980
Generation Y wants to work
                 and enjoy!

       73% believes “Nothing is
         important, nothing is
     impossible : knowing what you
       want is biggest challenge”
                    *
      71% sets targets and tries to
              reach them
                    *
     67% engages for a local project
                    *
          76% wants to take a
           professional break


BBDO een grootschalige Europese studie naar generatie Y. Daarbij werden 2.200 jongeren van 18 tot 30 jaar, geboren tussen 1975 en 1987, zowel kwantitatief als kwalitatief bevraagd
GENERATION Y AND WORK
GENERATION Y AND WORK
GENERATION Y AND WORK
GENERATION Y AND WORK



     85%                        + 40%
wants to spend 30% to      expect to have access to
  70% of their time        social networking sites at
 working from home?                  work?
GENERATION Y AS CUSTOMER
GENERATION Y AS CUSTOMER




www. ClixFox.com
Making Financial services Gen Y Friendly
Presence on social networks is mandatory
Be there and Educate using online channels




                       InSites Consulting en howcoolbrandsstayhot.com 2012
Powerful consumers looking for brands




                     InSites Consulting en howcoolbrandsstayhot.com 2012
Connecting digitally and mobile is the norm
Support a Cause




          InSites Consulting en howcoolbrandsstayhot.com 2012
Offer Incentives
Make it Conveniant


2
Go for customization
Examples
SOME ARE EMBRACING IT
SOME ARE EMBRACING IT
SOME ARE EMBRACING IT


             http://youtu.be/LbmJQkSOqsU
And new solutions arrive

                                         www.tagtagcity.com




                                              Download content
Find your location
                                                 Rich Media
 Geolocalisation

                         QR
                         NFC
                         URL
                         IVR

                                              Share the content
  Get promotion                                Communication
    E-coupon
And prepare yourselves for :
Gen C see real and imaginary
worlds as one




                    Thanks... Shoot any questions
             @stijnvdplaetse   info@jemsconsulting.be

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Generation Y and financial sector