SlideShare a Scribd company logo
1 of 17
Download to read offline
Social Media for Real Estate

 Five steps to succeed and convert
  your social networking into real
          estate closings!
Golden rules
• Observations:
  – It’s easy to make friends online
  – It’s difficult to sell real estate online
  – It’s impossible to manage thousands of
    relationships on social networks
• 3 Golden Rules:
  – Make as many friends as possible
  – Don’t try to sell real estate online
  – Communicate en masse
Main Social Media Goal



   Get an email address!
Get an email address!
• Social networks as a phenomenal lead
  generation tool where you can meet an
  unprecedented number of potential clients
• Selling real estate is still a very personal one-
  on-one business
• The only way to manage thousands of new
  friends and followers is to get their email
  address and communicate with them through
  mass email marketing
Drip Marketing
• Build an email list of prospects
• Create a drip marketing program
  – Send free information to your email list
  – Look for buying or selling signals – example, social
    network friend asks a question about loan
    modification or the effects of a short sale on their
    credit – selling signal!
Want to become a social networking
             superstar?
• Five steps to succeed and convert your social
  networking into real estate closings!
  – Identify Prospects
  – Convert Strangers into Friends
  – Convert Friends into Group Members or Fans
  – Convert Group Members into Contacts
  – Convert Contacts into Customers
Identify Prospects
• Join the main social networks and you’ll
  immediately find more than enough potential
  clients
  – Twitter, Facebook, YouTube, Flickr, Meetup, and
    LinkedIn
  – Real Estate specific platforms - Trulia, Zillow,
    WellcomeMat and Architizer
• Everyone needs shelter so just about everyone
  in your area is a potential customer 
Convert Strangers to Friends
• Establish a relationship with your prospects by
  inviting them to become your friend
• Send a friend request - If your prospect
  accepts your request you will be linked to
  each other and can communicate directly
Convert Friends into Members
• The main reason you want people to join your
  group is that each group has a mass message
  function that allows the group owner to
  broadcast a message to every group member
• This is a huge step - at the click of a mouse,
  you can mass communicate with all your
  group members
• Business Pages offer a different
  communication tool by which you can update
Convert Group Members into
               Contacts
• If your social network provides contact
  information add it to your email database
• If your social network does not provide contact
  info
  – Drive your friends out of the social network and into
    one of your websites. You can use your blog, your real
    estate site or a squeeze page
  – Give away good quality but free information. You can
    use IDX search, local market reports and real estate
    articles that have value to your friends
  – In exchange for the information you’ll get their
    contact details. Add it to your email database
Convert Contacts into Customers
• Use email marketing as primary sales tool
• You will need a good email manager and you will
  need to build a sales campaign to sell your
  services or products to your contacts
• Regularly communicate with contacts and send
  them loads of free information and a number of
  sales offers
• Identify the contacts that are ready to buy or sell
  and be well on your way to a return on your
  marketing investment
Social Media Funnel
Social Media Funnel ..
• Twitter sits on top the funnel and acts as a
  huge billboard where you can broadcast your
  message to thousands of people
• Facebook and LinkedIn - you can make friends
  and use their communication tools to
  accelerate the process of converting your
  friends into customers who will buy or sell real
  estate
Social Media Funnel..
• WordPress is your blog. It’s your backyard
  barbeque where you can entertain people and
  establish yourself as a real estate expert
• Money Bag - is your email database. You know
  that if you can get your friends’ contact details
  it’s like putting money in the bank
Social Media Funnel
• Remember, your immediate challenge is that
  you don’t have contact details for your new
  online friends
• To get contact details you need to drive your
  friends down the marketing funnel and direct
  them through your blog into your contact
  database
Summary
• Find prospects on social networks
• Connect with them and bundle them together so
  you can mass communicate with them
• Drive them to your blog by giving away free
  information
• Get their contact details and market to them
  through a drip marketing campaign
• As soon as you hear a buying or selling signal
  immediately build a highly personal relationship
  and close the deal
Contact
• Sean Nagari
• Sach Solutions, Inc.
  – www.sachsolutions.com
  – http://blog.sachsolutions.com
  – sean.nagari@sachsolutions.com
  – 925-206-0520

More Related Content

Recently uploaded

Sobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdfSobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdffaheemali990101
 
Ajmera Prive at Juhu, Mumbai E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai  E-Brochure.pdfAjmera Prive at Juhu, Mumbai  E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai E-Brochure.pdfManishSaxena95
 
8 Key Elements for Comfortable Farmland Living
8 Key Elements for Comfortable Farmland Living 8 Key Elements for Comfortable Farmland Living
8 Key Elements for Comfortable Farmland Living Farmland Bazaar
 
The Role of Mortgage Brokers in Retirement Housing: Key Considerations
The Role of Mortgage Brokers in Retirement Housing: Key ConsiderationsThe Role of Mortgage Brokers in Retirement Housing: Key Considerations
The Role of Mortgage Brokers in Retirement Housing: Key Considerationssunlite Mortgage
 
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdfKumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdfBabyrudram
 
Managed Farmland Brochures to get more in
Managed Farmland Brochures to get more inManaged Farmland Brochures to get more in
Managed Farmland Brochures to get more inknoxdigital1
 
Mahindra Vista Kandivali East Mumbai Brochure.pdf
Mahindra Vista Kandivali East Mumbai Brochure.pdfMahindra Vista Kandivali East Mumbai Brochure.pdf
Mahindra Vista Kandivali East Mumbai Brochure.pdfPrachiRudram
 
Shapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your Space
Shapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your SpaceShapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your Space
Shapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your Spaceaidasheikh47
 
Choose Noida's Leading Architect
Choose    Noida's    Leading   ArchitectChoose    Noida's    Leading   Architect
Choose Noida's Leading ArchitectMM Design Studio
 
Dynamic Netsoft A leader In Property management Software
Dynamic Netsoft A leader In Property management SoftwareDynamic Netsoft A leader In Property management Software
Dynamic Netsoft A leader In Property management SoftwareDynamic Netsoft
 
Ryan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate MarketRyan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate MarketRyan Mahoney
 
Radiance Majestic Valasaravakkam Chennai.pdf
Radiance Majestic Valasaravakkam Chennai.pdfRadiance Majestic Valasaravakkam Chennai.pdf
Radiance Majestic Valasaravakkam Chennai.pdfashiyadav24
 
A Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdfA Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdfTim Wilmath
 
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptxLCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptxTom Blefko
 
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857delhimodel235
 
How to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's GuideHow to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's GuideezLandlordForms
 
MADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdf
MADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdfMADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdf
MADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdfknoxdigital1
 
Pride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfPride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfabbu831446
 
Namrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdf
Namrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdfNamrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdf
Namrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdfPrachiRudram
 

Recently uploaded (20)

Sobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdfSobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdf
 
Ajmera Prive at Juhu, Mumbai E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai  E-Brochure.pdfAjmera Prive at Juhu, Mumbai  E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai E-Brochure.pdf
 
8 Key Elements for Comfortable Farmland Living
8 Key Elements for Comfortable Farmland Living 8 Key Elements for Comfortable Farmland Living
8 Key Elements for Comfortable Farmland Living
 
The Role of Mortgage Brokers in Retirement Housing: Key Considerations
The Role of Mortgage Brokers in Retirement Housing: Key ConsiderationsThe Role of Mortgage Brokers in Retirement Housing: Key Considerations
The Role of Mortgage Brokers in Retirement Housing: Key Considerations
 
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdfKumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdf
 
Managed Farmland Brochures to get more in
Managed Farmland Brochures to get more inManaged Farmland Brochures to get more in
Managed Farmland Brochures to get more in
 
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort ServiceHot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
 
Mahindra Vista Kandivali East Mumbai Brochure.pdf
Mahindra Vista Kandivali East Mumbai Brochure.pdfMahindra Vista Kandivali East Mumbai Brochure.pdf
Mahindra Vista Kandivali East Mumbai Brochure.pdf
 
Shapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your Space
Shapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your SpaceShapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your Space
Shapoorji Pallonji Vanaha GolfLand 2 | A Space For You To Find Your Space
 
Choose Noida's Leading Architect
Choose    Noida's    Leading   ArchitectChoose    Noida's    Leading   Architect
Choose Noida's Leading Architect
 
Dynamic Netsoft A leader In Property management Software
Dynamic Netsoft A leader In Property management SoftwareDynamic Netsoft A leader In Property management Software
Dynamic Netsoft A leader In Property management Software
 
Ryan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate MarketRyan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate Market
 
Radiance Majestic Valasaravakkam Chennai.pdf
Radiance Majestic Valasaravakkam Chennai.pdfRadiance Majestic Valasaravakkam Chennai.pdf
Radiance Majestic Valasaravakkam Chennai.pdf
 
A Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdfA Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdf
 
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptxLCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
 
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
 
How to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's GuideHow to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
 
MADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdf
MADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdfMADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdf
MADHUGIRI FARM LAND BROCHURES (11)_compressed (1).pdf
 
Pride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfPride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdf
 
Namrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdf
Namrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdfNamrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdf
Namrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdf
 

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Featured (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Social media for real estate

  • 1. Social Media for Real Estate Five steps to succeed and convert your social networking into real estate closings!
  • 2. Golden rules • Observations: – It’s easy to make friends online – It’s difficult to sell real estate online – It’s impossible to manage thousands of relationships on social networks • 3 Golden Rules: – Make as many friends as possible – Don’t try to sell real estate online – Communicate en masse
  • 3. Main Social Media Goal Get an email address!
  • 4. Get an email address! • Social networks as a phenomenal lead generation tool where you can meet an unprecedented number of potential clients • Selling real estate is still a very personal one- on-one business • The only way to manage thousands of new friends and followers is to get their email address and communicate with them through mass email marketing
  • 5. Drip Marketing • Build an email list of prospects • Create a drip marketing program – Send free information to your email list – Look for buying or selling signals – example, social network friend asks a question about loan modification or the effects of a short sale on their credit – selling signal!
  • 6. Want to become a social networking superstar? • Five steps to succeed and convert your social networking into real estate closings! – Identify Prospects – Convert Strangers into Friends – Convert Friends into Group Members or Fans – Convert Group Members into Contacts – Convert Contacts into Customers
  • 7. Identify Prospects • Join the main social networks and you’ll immediately find more than enough potential clients – Twitter, Facebook, YouTube, Flickr, Meetup, and LinkedIn – Real Estate specific platforms - Trulia, Zillow, WellcomeMat and Architizer • Everyone needs shelter so just about everyone in your area is a potential customer 
  • 8. Convert Strangers to Friends • Establish a relationship with your prospects by inviting them to become your friend • Send a friend request - If your prospect accepts your request you will be linked to each other and can communicate directly
  • 9. Convert Friends into Members • The main reason you want people to join your group is that each group has a mass message function that allows the group owner to broadcast a message to every group member • This is a huge step - at the click of a mouse, you can mass communicate with all your group members • Business Pages offer a different communication tool by which you can update
  • 10. Convert Group Members into Contacts • If your social network provides contact information add it to your email database • If your social network does not provide contact info – Drive your friends out of the social network and into one of your websites. You can use your blog, your real estate site or a squeeze page – Give away good quality but free information. You can use IDX search, local market reports and real estate articles that have value to your friends – In exchange for the information you’ll get their contact details. Add it to your email database
  • 11. Convert Contacts into Customers • Use email marketing as primary sales tool • You will need a good email manager and you will need to build a sales campaign to sell your services or products to your contacts • Regularly communicate with contacts and send them loads of free information and a number of sales offers • Identify the contacts that are ready to buy or sell and be well on your way to a return on your marketing investment
  • 13. Social Media Funnel .. • Twitter sits on top the funnel and acts as a huge billboard where you can broadcast your message to thousands of people • Facebook and LinkedIn - you can make friends and use their communication tools to accelerate the process of converting your friends into customers who will buy or sell real estate
  • 14. Social Media Funnel.. • WordPress is your blog. It’s your backyard barbeque where you can entertain people and establish yourself as a real estate expert • Money Bag - is your email database. You know that if you can get your friends’ contact details it’s like putting money in the bank
  • 15. Social Media Funnel • Remember, your immediate challenge is that you don’t have contact details for your new online friends • To get contact details you need to drive your friends down the marketing funnel and direct them through your blog into your contact database
  • 16. Summary • Find prospects on social networks • Connect with them and bundle them together so you can mass communicate with them • Drive them to your blog by giving away free information • Get their contact details and market to them through a drip marketing campaign • As soon as you hear a buying or selling signal immediately build a highly personal relationship and close the deal
  • 17. Contact • Sean Nagari • Sach Solutions, Inc. – www.sachsolutions.com – http://blog.sachsolutions.com – sean.nagari@sachsolutions.com – 925-206-0520