Greener It

Greener IT
Jeffrey Stewart
CTO, Trekk Cross‐Media
Rockford Chamber Breakfast Buzz
June 10, 2009
J 10 2009

There is much that IT can do you be
Th i h th t IT d b
more efficient to reduce energy use
and waste. This presentation takes
a non‐vendor look on what IT
organizations can do to help.

Why be concerned about Green?

• Public concern over environment /
Rewards for Corporate
responsibility
• Lower Impact = Lower Costs
Lower Impact Lower Costs
• Energy usage mix determine
emissions
• CO2 f t i t l l ti
CO2 footprint calculations good
d
proxy for emissions
• Less electricity means less heat /
y /
less heat means less cooling
• Less cool means less cost!

Reducing Usage
Reducing Usage
• Low power options for
p p
Servers / Desktops
• Outsource Datacenter to
improve efficiencies
improve efficiencies
• Virtualized Servers /
Virtualized Applications
Virtualized Applications
• Grid Computing and Cloud
Computing
• Online Collaboration,
Telecommuting means less
travel

Reducing Waste
Reducing Waste
• Buy for longer term, less
y g ,
plastic, electronics, toxins,
donate, return
• End the paper trail
End the paper trail,
electronic bill presentation
and measurement
• ECM/ EDM
• Measurement and Tracking
to optimize messages
i i
• Manage Everything for
Sustainability

• Green(er) IT
• Our Virtual (Server) World
( )
• Do Mobile Workers Save Energy?
• Less Is More, Green and Efficient IT
Less Is More Green and Efficient IT
• Green IT Podcast
http://www.trekk.com/blogs

Green(er) IT
Green(er) IT

• Our Virtual World
• Outsourcing R Us
• Do Mobile Workers Save Energy?
• Less Is More, Green and Efficient IT
Less Is More Green and Efficient IT
• Green Means More Than You May Think

Our Virtual (Server) World
Our Virtual (Server) World
• The Heat Is On
The Heat Is On
– The Green Grid says most usage in AC/DC
conversion and removing heat
– Blades more efficient space, energy and heat load
– VMWare reports 20% to over 80% utilization
• Friendly Experiences
– 80 to 5 and 152,000 kWh/year in power savings
– 90 servers into 4 saving $1M+ annually
• Flexibility and Efficiency

Outsourcing R Us
Outsourcing R Us
• Cloud Computing is here
– Large data centers higher resource efficiency
– Green Building Council LEED Certification
• g ASP ing For More
g‐ASP‐ing For More
– Application Service Providers (ASP)
– Software as a Service (SaaS)
– Service Oriented Architecture (SOA)
– Cloud Computing Vendors
• Will We Outsource Everything?
Will We Outsource Everything?
– Storage Area Network
– Grid Computing Environment

Do Mobile Workers Save Energy?
Do Mobile Workers Save Energy?
• Virtual Work
– Equipped to work virtually and collaboratively
– Desktops and handsets to laptops and cell phones
• Duplication Silliness
p
– Hosted PBX vendor and cell phones
– less cost, less equipment, less energy, less waste
• Look For The Label
Look For The Label
– EPA EnergyStar
– Green Electronics Council’s EPEAT
– Advanced power management tools
Advanced power management tools
– Not used 128 out of 168 hours per week
– Mobile virtual office saves

Less Is More, Green and Efficient IT
Less Is More, Green and Efficient IT
• Putting Some Light on the Subject
– CRT to LCD screens for all systems
f ll
– CFL’s and LED bulbs
– Adobe Acrobat PDF instead of snail mail
– Automated Clearing House (ACH) and CC
g ( )
– Saves time, postage and paper
• Virtual Face to Face
– Adobe Acrobat Connect (WebEx, LiveMeeting)
– Less travel, less cost, less waste
L l l l
– Dell’s asset recovery service
– Paper recycling program
• Green Means More Than You May Think
Green Means More Than You May Think
– Improved internal business practices
– Calculate sustainable return‐on‐investment
– Design deliverables stress full lifecycle considerations

Green IT Podcast
Green IT Podcast
Duration: 10:09
Duration: 10:09
A discussion of how information technology
infrastructure can be managed to reduce cost,
reduce energy usage and do more with less
impact on the environment. We share some
of our ideas on how IT can help lead the way
of our ideas on how IT can help lead the way
to greener operations.

Tiger Woods and Phoenix
1999
Phoenix Open
Phoenix Open

13th Hole

Another
Fine Mess
Fine Mess

Loose
Impediment?

You’re Funny
Tiger…
Tiger

Oh… You’re
Serious?

Hmmm…

Well?
I Guess…
I Guess

O.K. Yeah
It’s Loose…
It’s Loose

Change the Way You
Think About the Rules…

Strategy

Creative
Technology

Thank You

Greener It

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