Structured Content—The Future of Cross-Media Content Distribution
5 Communications Trends Affecting Business And Education
1. Communications Trends Affecting
g
Business… and Education
21st Century Learning Conference
June 12, 2009
Jeffrey Stewart
Chief Technical Officer
Trekk Cross-Media
Cross Media
2. Agenda
• Changes and Trends
Changes and Trends
• Five Technologies
– Ubi it
Ubiquitous Broadband
B db d
– The Searchable Web
– Social Media Networks
– Ask, Find, Collaborate
– Tele‐Presence in the Cloud
• My Three Hiring Criteria
3. The More Things Change
The More Things Change
“Students today can t prepare bark to
Students can’t
calculate their problems. They
depend upon their slates which are
more expensive. What will they do
when their slate is dropped and it
breaks? They will be unable to write!”
Teachers Conference, 1703
4. The More Things Change
The More Things Change
“Students today depend upon paper
Students
too much. They don’t know how to
write on slate without chalk dust all
over themselves. They can’t clean a
slate properly What will they do
properly.
when they run out of paper?”
Principal’s Association, 1815
p ,
5. The More Things Change
The More Things Change
“Students today depend too much
Students
upon ink. They don’t know how to
use a pen knife to sharpen a pencil
pencil.
Pen and ink will never replace the
pencil.
pencil ”
National Association of Teachers, 1907
6. The More Things Change
The More Things Change
“Students today depend too much
Students
upon store bought ink. They don’t
know how to make their own When
own.
they run out of ink they will be unable
to write words or ciphers until their
next trip to the settlement. This is a
sad commentary on modern
education.”
The Rural American Teacher 1929
R ral Teacher,
7. The More Things Change
The More Things Change
“Students today depend upon these
expensive fountain pens. They can no
longer write with a straight pen and nib,
(not to mention sharpening their own
quills). We parents must not allow
them to wallow in such luxury to the
detriment of learning how to cope in
the real business world, which is not so
extravagant.”
PTA Gazette, 1941
8. The More Things Change
The More Things Change
“Ballpoint pens will be the ruin of
Ballpoint
education in our country. Students
use these devices and then throw
them away. The American virtues of
thrift and frugality are being
discarded. Business and banks will
never allow such expensive luxuries ”
luxuries.
Federal Teacher 1950
Teacher,
9. The More They Stay The Same
The More They Stay The Same
“Twitter is a passing
Twitter is a passing
fad that is sweeping
the nation
the nation”
John Stewart, 2009
10. quot;Technology will
never replace
people. People
who use
technology will
replace people
who don't.quot;
11. New Vocabulary Words
New Vocabulary Words
Accessible Satellite Imagery
ibl lli Portable Digital Media Players
P t bl Di it l M di Pl
Blogs RSS
BlackBerry Satellite Radio
Bluetooth Second Life
Cable modem/DSL Smart Wireless Phones
Facebook Text Messaging
HD TV, Blue Ray DVD USB flash/thumb drives
Home Networking
H N t ki TiVo
iPod YouTube
Google Video Chat
GPS Voice Over IP
MySpace Wikipedia
MP3 Xbox
MP4 Wii
14. Presidential Campaign Tech
Presidential Campaign Tech
“Thomas Jefferson used newspapers to win the presidency, F.D.R. used
radio to change the way he governed, J.F.K. was the first president to
understand television, and Howard Dean saw the value of the
understand and Howard Dean saw the value of the
Web for raising money. But Senator Barack Obama understood that
you could use the Web to
you could use the Web to lower the cost of building a political
lower the cost of building a political
brand, create a sense of connection and engagement,
and dispense with the command and control method of governing to
p g g
allow people to self‐organize to do the work.”
‐ The New York Times
15. 5 Technologies
5 Technologies
– Ubiquitous Broadband Connectivity
Ubiquitous Broadband Connectivity
– The Searchable Web
– Social Media Networks
Social Media Networks
– Ask, Find, Collaborate
– Tele Presence in the Cloud
Tele‐Presence in the Cloud
16. Ubiquitous Broadband Connectivity
Ubiquitous Broadband Connectivity
• 3G and 4G Wireless
3G and 4G Wireless
– 300 to 30000 Kbps
– Anytime Anywhere
Anytime, Anywhere
• Fiber Optic Cable
– 10/100/1000 Mbps
/ /
• Local Networks
– 1 to 10 Gbps
17. Some Broadband Apps
Some Broadband Apps
• Teleconferencing
• Real Time Messaging
• Smart Media Devices
S di i
• Unified Communications
• Network Consolidation
• Remote Review/Approval
Remote Review/Approval
• Web Portals and Apps
38. Twitter in Education
Twitter in Education
http://www.business‐strategy‐innovation.com/2009/06/twitter‐in‐classroom.html
htt // b i t t i ti /2009/06/t itt i l ht l
39. Ways to use Twitter in Academia
Ways to use Twitter in Academia
• Class Chatter
Class Chatter • Follow a Famous
Follow a Famous
• Classroom Community Person
• Get a Sense of the
Get a Sense of the • Grammar
World • Rule Based Writing
• Track a Word
Track a Word • Maximizing the
Maximizing the
• Track a Conference Teachable Moment
• Instant Feedback
Instant Feedback • Public NotePad
• Follow a Professional • Writing Assignments
http://twitter.com/academicdave
htt //t itt / d i d
46. White House Using Google Moderator
For Town Hall Meeting
ll
• 104,129 question
• 3,607,837 votes
, ,
• 67,000 viewers
• Google Moderator
Google Moderator
• YouTube
• AppEngine
50. Business Adaptation
Business Adaptation
• Self Directed Work Groups
Self Directed Work Groups
• Flat Organizations
• Set Expectations not Process
S i
• Dynamic Project Teams
• Limited Organizational Boundaries
• Tools are More Important than Locations
Tools are More Important than Locations
• Global Freelance Project Based Economy
51. ISBE Six Essentials in a Tech Society
ISBE Six Essentials in a Tech Society
• Information Seeker, Navigator and Evaluator
Information Seeker Navigator and Evaluator
• Critical Thinker, Analyzer and Selector
• Creator of Knowledge
C f l d
• Effective Communicator
• Technologist
• Responsible Citizen
Responsible Citizen
52. Six technologies soon to affect
education
d
• C ll b ti
Collaborative
environments
• Online communication
Online communication
New report describes tools
the emerging
g g • Mobile devices
Mobile devices
technologies that will
• Cloud computing
shape K‐12 education in
h f
the near future • Smart objects
Smart objects
• The personal web
53. The Horizon Report: 2009 K 12 Edition
The Horizon Report: 2009 K‐12 Edition
• The New Media
The New Media
Consortium’s Horizon
Project
• Seeks to identify and
describe emerging
technologies
• http://www.nmc.org/
54. The Horizon Report: Key Trends
The Horizon Report: Key Trends
• Technology continues to profoundly affect the
Technology continues to profoundly affect the
way we work, collaborate, communicate, and
succeed.
succeed
55. The Horizon Report: Key Trends
The Horizon Report: Key Trends
• Technology is increasingly a means for
Technology is increasingly a means for
empowering students, a method for
communication and socializing, and a
communication and socializing and a
ubiquitous, transparent part of their lives.
56. The Horizon Report: Key Trends
The Horizon Report: Key Trends
• The web is an increasingly personal
The web is an increasingly personal
experience.
57. The Horizon Report: Key Trends
The Horizon Report: Key Trends
• The way we think of learning environments is
The way we think of learning environments is
changing.
58. The Horizon Report: Key Trends
The Horizon Report: Key Trends
• The perceived value of innovation and
The perceived value of innovation and
creativity is increasing.
63. My Three Hiring Criteria
My Three Hiring Criteria
• Critical Thinking Problem Solvers
– Consider the Source
– Ask What If and Why Not
– Global Awareness of Possibilities
– Things are Changing Faster Than Ever
Things are Changing Faster Than Ever
• Information Seeking Knowledge Synthesizers
– Search out and Find Source Materials
– Compare and Contrast Options
p p
– Put 2 and 2 together and get 5
• Communicating Project Collaborators
– Great Ideas are Useless Unless Communicated
– Cross‐Functional Multi‐Disciplinary Teams
– Project Economy (Think Movies)
– Organize Motivated Tribes
64. Tribe Leaders…
Tribe Leaders…
• Challenge
– The status quo
• Culture
– Build it, nurture it
u d t, u tu e t
• Curiosity
– Ask why or why not
• Connect
– People want to be missed
• Charisma
– Leadership give you it
d h
• Commit
– To the cause