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Communications Trends Affecting 
                              g
Business… and Education
21st Century Learning Conference 
June 12, 2009




   Jeffrey Stewart
   Chief Technical Officer
   Trekk Cross-Media
         Cross Media
Agenda
• Changes and Trends
  Changes and Trends
• Five Technologies
  – Ubi it
    Ubiquitous Broadband
                B db d
  – The Searchable Web
  – Social Media Networks
  – Ask, Find, Collaborate
  – Tele‐Presence in the Cloud
• My Three Hiring Criteria
The More Things Change
  The More Things Change
“Students today can t prepare bark to
 Students         can’t
calculate their problems. They
depend upon their slates which are
more expensive. What will they do
when their slate is dropped and it
breaks? They will be unable to write!”


              Teachers Conference, 1703
The More Things Change
  The More Things Change
“Students today depend upon paper
 Students
too much. They don’t know how to
write on slate without chalk dust all
over themselves. They can’t clean a
slate properly What will they do
      properly.
when they run out of paper?”


             Principal’s Association, 1815
                   p                ,
The More Things Change
  The More Things Change
“Students today depend too much
 Students
upon ink. They don’t know how to
use a pen knife to sharpen a pencil
                             pencil.
Pen and ink will never replace the
pencil.
pencil ”



       National Association of Teachers, 1907
The More Things Change
  The More Things Change
“Students today depend too much
 Students
upon store bought ink. They don’t
know how to make their own When
                          own.
they run out of ink they will be unable
to write words or ciphers until their
next trip to the settlement. This is a
sad commentary on modern
education.”
            The Rural American Teacher 1929
                R ral          Teacher,
The More Things Change
   The More Things Change
“Students today depend upon these
expensive fountain pens. They can no
longer write with a straight pen and nib,
(not to mention sharpening their own
quills). We parents must not allow
them to wallow in such luxury to the
detriment of learning how to cope in
the real business world, which is not so
extravagant.”
                      PTA Gazette, 1941
The More Things Change
  The More Things Change
“Ballpoint pens will be the ruin of
 Ballpoint
education in our country. Students
use these devices and then throw
them away. The American virtues of
thrift and frugality are being
discarded. Business and banks will
never allow such expensive luxuries ”
                               luxuries.

                   Federal Teacher 1950
                           Teacher,
The More They Stay The Same
   The More They Stay The Same


“Twitter is a passing
 Twitter is a passing  
  fad that is sweeping 
  the nation
  the nation”
    John Stewart, 2009
quot;Technology will
  never replace
  people. People
  who use
  technology will
  replace people
  who don't.quot;
New Vocabulary Words
       New Vocabulary Words
Accessible Satellite Imagery
      ibl      lli             Portable Digital Media Players
                               P t bl Di it l M di Pl
Blogs                          RSS
BlackBerry                     Satellite Radio
Bluetooth                      Second Life
Cable modem/DSL                Smart Wireless Phones
Facebook                       Text Messaging
HD TV, Blue Ray DVD            USB flash/thumb drives
Home Networking
H     N t     ki               TiVo
iPod                           YouTube
Google                         Video Chat
GPS                            Voice Over IP
MySpace                        Wikipedia
MP3                            Xbox
MP4                            Wii
Shortened Adoption Curve
Shortened Adoption Curve
Mass Media Bubble
Mass Media Bubble
Presidential Campaign Tech
    Presidential Campaign Tech
“Thomas Jefferson used newspapers to win the presidency, F.D.R. used 
radio to change the way he governed, J.F.K. was the first president to 
   understand television, and Howard Dean saw the value of the 
   understand             and Howard Dean saw the value of the
 Web for raising money. But Senator Barack Obama understood that 
you could use the Web to 
you could use the Web to lower the cost of building a political 
                         lower the cost of building a political
brand, create a    sense of connection and engagement, 
 and dispense with the command and control method of governing to 
        p                                            g       g
  allow people to self‐organize to do the work.”   
                       ‐ The New York Times
5 Technologies
            5 Technologies
– Ubiquitous Broadband Connectivity
  Ubiquitous Broadband Connectivity
– The Searchable Web
– Social Media Networks
  Social Media Networks
– Ask, Find, Collaborate
– Tele Presence in the Cloud
  Tele‐Presence in the Cloud
Ubiquitous Broadband Connectivity
  Ubiquitous Broadband Connectivity
• 3G and 4G Wireless
  3G and 4G Wireless
  – 300 to 30000 Kbps
  – Anytime Anywhere
    Anytime, Anywhere
• Fiber Optic Cable 
  – 10/100/1000 Mbps
      /   /
• Local Networks
  – 1 to 10 Gbps
Some Broadband Apps
Some Broadband Apps
        •   Teleconferencing
        •   Real Time Messaging
        •   Smart Media Devices
            S         di     i
        •   Unified Communications
        •   Network Consolidation
        •   Remote Review/Approval
            Remote Review/Approval
        •   Web Portals and Apps
YouTube
Hulu Desktop
Netflix via XBox
Netflix via XBox
Broadband Penetration
Broadband Penetration
Cost of Speed
Cost of Speed
Lost Opportunities?
Lost Opportunities?
The Searchable Web
          The Searchable Web
•   Yahoo
•   AOL
•   Alta‐Vista
     l    i
•   MSN
•   Google
•   WolframAlpha
•   Bing
Current Market Share
Current Market Share
Did You Google It?
Did You Google It?
Wolfram Alpha
Wolfram Alpha
Microsoft Bing
Microsoft Bing
Kindle DX Textbook
Kindle DX Textbook
Social Media Networks
More than 200 million active users
More than 100 million logging on daily
More than 2/3rds are outside of college
Facebook is growing by over 700,000 users a day
What is the Deal with Twitter?
What is the Deal with Twitter?
Twitter in Education
                 Twitter in Education




http://www.business‐strategy‐innovation.com/2009/06/twitter‐in‐classroom.html 
htt //     b i       t t     i     ti      /2009/06/t itt i l            ht l
Ways to use Twitter in Academia
 Ways to use Twitter in Academia
• Class Chatter
  Class Chatter             • Follow a Famous
                              Follow a Famous 
• Classroom Community         Person
• Get a Sense of the
  Get a Sense of the        • Grammar
  World                     • Rule Based Writing
• Track a Word
  Track a Word              • Maximizing the
                              Maximizing the 
• Track a Conference          Teachable Moment
• Instant Feedback
  Instant Feedback          • Public NotePad
• Follow a Professional     • Writing Assignments
          http://twitter.com/academicdave
          htt //t itt       / d i d
Ask, Find, Collaborate
Ask, Find, Collaborate
Wikipedia
Curriki.org
Basecamp
Ning
Tele‐Presence in the Cloud
Tele Presence in the Cloud
White House Using Google Moderator 
       For Town Hall Meeting 
                  ll
                   •   104,129 question 
                   •   3,607,837 votes 
                        ,   ,
                   •   67,000 viewers 
                   •   Google Moderator
                       Google Moderator
                   •   YouTube
                   •   AppEngine
Remote Presence
Remote Presence
MacBook Air
Google Wave
Google Wave
Business Adaptation
           Business Adaptation
•   Self Directed Work Groups
    Self Directed Work Groups
•   Flat Organizations
•   Set Expectations not Process
    S            i
•   Dynamic Project Teams
•   Limited Organizational Boundaries
•   Tools are More Important than Locations
    Tools are More Important than Locations
•   Global Freelance Project Based Economy
ISBE Six Essentials in a Tech Society
ISBE Six Essentials in a Tech Society
•   Information Seeker, Navigator and Evaluator
    Information Seeker Navigator and Evaluator
•   Critical Thinker, Analyzer and Selector
•   Creator of Knowledge
    C          f      l d
•   Effective Communicator
•   Technologist
•   Responsible Citizen
    Responsible Citizen
Six technologies soon to affect 
             education
              d
                           • C ll b ti
                             Collaborative 
                             environments
                           • Online communication
                             Online communication 
New report describes         tools
the emerging 
         g g               • Mobile devices
                             Mobile devices 
technologies that will 
                           • Cloud computing 
shape K‐12 education in 
 h       f
the near future            • Smart objects
                             Smart objects 
                           • The personal web 
The Horizon Report: 2009 K 12 Edition
The Horizon Report: 2009 K‐12 Edition
                   • The New Media
                     The New Media 
                     Consortium’s Horizon 
                     Project
                   • Seeks to identify and 
                     describe emerging 
                     technologies 



                   • http://www.nmc.org/
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• Technology continues to profoundly affect the
  Technology continues to profoundly affect the 
  way we work, collaborate, communicate, and 
  succeed. 
  succeed
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• Technology is increasingly a means for
  Technology is increasingly a means for 
  empowering students, a method for 
  communication and socializing, and a 
  communication and socializing and a
  ubiquitous, transparent part of their lives. 
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• The web is an increasingly personal
  The web is an increasingly personal 
  experience. 
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• The way we think of learning environments is
  The way we think of learning environments is 
  changing. 
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• The perceived value of innovation and
  The perceived value of innovation and 
  creativity is increasing. 
Quotables

 “We are currently preparing students for jobs 
that don t exist yet, using technologies that 
that don’t exist yet using technologies that
haven’t been invented, in order to solve 
problems we don t even know are problems 
problems we don’t even know are problems
yet.”

                          Did You Know Video
Quotables

 “By using social media tools and giving them 
access to the Internet, students are able to 
access to the Internet students are able to
learn in different ways”



                Twitter in the Classroom Video
Quotables

quot;If you don't engage the students, you might 
as well be talking to the wall
as well be talking to the wallquot; 



                The Twitter Experiment Video
                              p
Quotables

“Cell phones are a huge pain in my butt!



                       School Superintendent
My Three Hiring Criteria
            My Three Hiring Criteria
• Critical Thinking Problem Solvers
   –   Consider the Source
   –   Ask What If and Why Not
   –   Global Awareness of Possibilities
   –   Things are Changing Faster Than Ever
       Things are Changing Faster Than Ever
• Information Seeking Knowledge Synthesizers
   – Search out and Find Source Materials
   – Compare and Contrast Options
          p                  p
   – Put 2 and 2 together and get 5
• Communicating Project Collaborators
   –   Great Ideas are Useless Unless Communicated
   –   Cross‐Functional Multi‐Disciplinary Teams
   –   Project Economy (Think Movies)
   –   Organize Motivated Tribes
Tribe Leaders…
Tribe Leaders…
        • Challenge
           – The status quo
        • Culture
           – Build it, nurture it
              u d t, u tu e t
        • Curiosity
           – Ask why or why not
        • Connect
           – People want to be missed
        • Charisma
           – Leadership give you it
                d h
        • Commit
           – To the cause
Jeffrey Stewart
Partner/Chief Technical Officer
Partner/Chief Technical Officer
Trekk Cross‐Media
stew@trekk.com
Twitter.com/JeffreyAStewart
Facebook.com/people/Jeffrey‐Stewart/522648031
LinkedIn.com/in/JeffreyAStewart
Li k dI      /i /J ff ASt       t

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