This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It discusses who uses each platform and how to set up a basic profile. The goals are to generate online conversations, measure your digital footprint, and develop a social media strategy and plan to help grow your network and generate business results through social interactions.

1. Social Media 101 Primer

2. Our Team
Ira Kaufman
Marketing Strategist
President, Optimized Strategies
Greig Wells
Social Media Coach
LinkedIn Top 50
Patsy Stewart
Director of Social Media
Optimized Strategies

3. Our Goals
 Provide basics on setting up the
big three social media tools –
LinkedIn, Facebook, Twitter
 Walk you through the actual steps
 Answer your questions

4. What is Social Media?
Social media is
a means to generate conversations
Stop thinking campaigns
Start thinking conversations
Translate conversations into Results

5. Who’s Using Social Media
 72% of Internet Users have used Social Media
 Demographics are 27 – 56 year olds
 88% Have been using Social Media < 90 days
*Source is Social Media Industry Report 2009 by Michael Stelzner
• Facebook 300 million users
• Twitter 52 million users
• LinkedIn 48 million users

6. What Are The Results?
 Generated Exposure 81%
 Increased my Traffic 61%
 Increased Search Engine Rankings 52%
 Generated Qualified Leads 48%
 Reduced Marketing Expenses 45%
 Helped Me Close New Business 35%
*Source is Social Media Industry Report 2009 by Michael Stelzner

7. You Need a Plan
 Determine what you want to get out of it
 Measure your online digital footprint
http://optimizedstrategies.com/online-digital-footprint/
 Create your strategy

8. How Do You Get Results?
5 Step Success Framework
1. Integrated Social Media Marketing Strategy
2. Profile Optimization
3. Commitment to Growing your Network
4. Nurture Relationships
5. Consistency

9. The Social Media Big 3

10. Who’s on LinkedIn?
48 million Professionals
Avg income $110k
Avg age 37 - 52
Entrepreneurs – 31%
Executives – 18%
Decision Makers – 42%
*From LinkedIn.com Advertising

11. Why Should You Be On Linkedin?
 Laser Marketing and Warm Market Sales
 Be Found = More Sales and Exposure
 A huge time-saver, aggregating information
 Hire A+ employees or land your dream job

12. How Does LinkedIn Work?
 Set up a profile
 Make Connections
 3 Degrees Separation (Kevin Bacon)
 Request Introductions
 Build Relationships Online
 Relationships lead to More Business

13. How Do I Get Started?
 SEO Your Profile
 Set preferences
 Invite your friends and colleagues
 Join groups with your prospects
 Invite people from your Niche
 Build Relationships through
Communication

14. It’s Not Perfect
 Community ratings more like eBay
 Groups lack interactivity
 Lacks entertainment, story telling
 Lack of brand loyalty to LinkedIn

15. Coming Up Next
 How to Build a Targeted Sales Funnel
 How to Optimize Your Profile to Be Found
 How to ‘do’ LinkedIn in an hour a week
 What You Must Not do on LinkedIn

16. LinkedIn Questions
 Is LinkedIn right for my business?
 How to Get Started on LinkedIn?
 How Does LinkedIn work?
http://LinkedIn.com/in/GreigWells

17. Why Facebook?
 More than 300 million active users and
more than 300,000 businesses
 4th most trafficked website
 The fastest growing demographic is those
35 years old and older
 More than 10 million users become fans of
Pages each day

18. Personal Account
 You must register your personal account
before you create a business page
 Registering an account in your business
name is against Facebook’s Terms of Use.
 Select your vanity URL
 Build your personal profile
 Set your privacy
 Connect with friends

19. Building Your Profile
 Avatar – personal image
 Add work and education info
 Choose your Networks
 Upload photos, videos
 Add applications

20. Privacy
 Set your privacy settings
 You control exactly what is published
on your wall and feed by setting your
Facebook Privacy

21. Connecting with Friends
 You can request friends to connect but
they must be mutually accepted
 Friend Finder
 Search
 Browse your friends friends

22. What’s Next?
 Create, build and publish a
business page
 Friends vs Fans
 Promote your business
 Measure your success

23. What is Twitter?
 Twitter is a free social networking and
micro-blogging service that enables its
users to send and read messages
known as tweets. Tweets are text-
based posts of up to 140 characters
displayed on the author's profile page
and delivered to the author's
subscribers who are known as
followers. … From Wikipedia

24. Why Twitter?
 Twitter has 40 million users who spent 300
million minutes on the site in April 2009,
3712 % more time than in April 2008
 Twitter users spend 66% more dollars on
the Internet than non-twitter users
 Largest age group on Twitter is 35-49

25. Create Your Account
 Select a user name; shorter is better
 Create a 160 character profile including
your keywords
 Include a link to your website or
LinkedIn
 Add your avatar or image

26. Look and Listen
 Monitor twitter for a few days
 Add your first few tweets
 Don’t sell
 Engage in conversations
 Use http://search.twitter.com
 Download twitter desk client (Seesmic,
Tweetdeck, Twirl)

27. Follow / Followers
 Select people to follow
 Find followers with similar interests
 Follow your followers
 Review profiles on http://twellow.com

28. What’s Next?
 Applications
 Tools
 Hashtags
 Using Twitter for Business

29. Contact Info
Ira Kaufman ira@optimizedstrategies.com
http://www.linkedin.com/in/optimizedstrategies
http://facebook.com/irakaufman
twitter @ira9201
Greig Wells greig_wells@yahoo.com
http://www.linkedin.com/in/greigwells
http://facebook.com/greigwells
twitter @GreigWells
Patsy Stewart patsy@optimizedstrategies.com
http://www.linkedin.com/in/patsystewart
htttp://facebook.com/patsystewart
twitter @stewartb2b

30. Create Your Digital Footprint