m-Novels for Africa

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Steve Vosloo

Presented at the Africa Media and Broadcasting Congress, Johannesburg, 5 November 2009

Educação Turismo Negócios

Presented at the Africa Media and Broadcasting Congress, J'burg 5 November 2009 m-Novels for Africa: A South African Case Study ,[object Object]

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Lack of printed books in SA ,[object Object],[object Object],[object Object]

The (mobile) time is right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile literacies ,[object Object],[object Object],[object Object]

“They just don't read” ,[object Object],[object Object],[object Object],[object Object],Lack of printed books in SA (Mobile) time is right Participatory culture Mobile literacies ?

m4Lit is born ,[object Object],[object Object],[object Object],[object Object],[object Object]

Research design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kontax: a teen m-novel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kontax.mobi: Time per visit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kontax on MXit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FAQ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons so far ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros of m-books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cons of m-books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business models ,[object Object],[object Object],[object Object]

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