This document discusses how YouTube can be used for marketing and provides tips for optimizing YouTube videos. It notes that YouTube videos can increase website conversions by 11% and are great for SEO. Key recommendations include writing compelling titles and descriptions that include calls to action and links, using relevant tags, and optimizing video properties. Checklists are provided for video optimization and resources for video production and hosting.
27. EXAMPLES
SHOW FIRST, THEN HOW-TO WHAT’S COMING UP GRAPHIC
ThreadBanger: What’s trending:
http://www.youtube.com/user/ThreadBanger http://www.youtube.com/user/Whatstrending
37. VIDEO OPTIMIZATION CHECKLIST
Title
Make title compelling
Optimize keywords first, branding at the end
Choose titles that will lead to strong watch time
Description
Include link to website in first 1-2 sentences of description
Include keywords
Include links to website, landing pages, social media, subscribe, playlists and channel
The ‘http://’ turns links into hyperlinks
Tags
Provide enough tags to thoroughly and accurately describe the video content
Use quotes for keyword phrases: “short film”
Give a mix of both common and specific tags
56. RESOURCES
• Free screen capture software:
– Jing (www.techsmith.com/jing.html)
– www.screenr.com
• Free video editors:
– YouTube (www.youtube.com/editor)
– Windows Movie Maker
– iMovie
• Motion graphic templates
– www.videohive.com (paid)
• Premium video hosting
– www.wistia.com
– www.vidyard.com
• Professional filmmakers & photographers
– www.smartshoot.com
57. STEVE YOUNG
TWITTER: @STEVEPYOUNG
EMAIL: STEVE.YOUNG@SMARTSHOOT.COM
WEBSITE: WWW.SMARTSHOOT.COM
LARRY CHEUK
EMAIL: LARRYCHEUKDIGITAL@GMAIL.COM
WEBSITE: WWW.LCDIGITALPRODUCTION.COM