How can you use video to drive more customers through the door? With 4 simple video marketing tips along with a beginner's guide to video SEO you'll be able to execute on these tactics today. Lastly, if you're thinking about creating a video, you'll learn how to make your video stand out from the rest. If you need a video production company to help you with your video marketing, check out http://www.turnhere.com.

1. HOW TO USE VIDEO TO DRIVE
MORE CUSTOMERS

2. STEVE YOUNG
Director of Product Marketing
TWITTER: @STEVEPYOUNG
EMAIL: steve.young@turnhere.com

3. TOPICS
• 4 Simple Video Marketing Tips
• Video SEO
• How to Make Your Video Stand Out
• Q&A

4. P R Motorsports
100% increase in daily customer acquisition from web marketing after their video
was distributed by Turnhere across the web.
“The video pays for itself everyday!”
- Rick Weldon, Owner
Ganosh Gourmet
#1 on the Google search for food delivery Coronado, Gourmet food Coronado, and
Home food delivery Coronado.
“I accomplished my objective of driving down the
age of my demographic and driving more orders
from the phone to the website.”
- Wendy Sanger McGuire, Founder

5. VIDEO MARKETING TIPS

6. YOUR CUSTOMERS WANT VIDEO
“Mediapost reports that product videos play
a key role in consumer purchase decisions,
citing a 9x increase in retail video views at
the start of the 2011 holiday season.
- MediaPost, January 2012

7. TIP 1: PUT VIDEO ON YOUR HOMEPAGE

8. VIDEO DRIVES SALES
“
Zappos reports a 6% to 30% increase in sales
for products with video.
- ReelSEO, December 2009

9. TIP 2: EASY FOR VIEWERS TO TAKE ACTION

10. ANOTHER EXAMPLE
11% increase
in sign-ups

11. VIDEO IS EVERYWHERE
“
In a keynote address at CES, YouTube’s Vice
President of Global Content Robert Kyncl
said that video would soon be 90% of
Internet traffic.
- Forbes, 2012

12. TIP 3: ADD VIDEO EVERYWHERE

13. VIDEO IMPROVES MARKETING
“
A recent study by Forrester showed
that video increased email click-through
rates 2x-3x.
- Forrester, 2010

14. TIP 4: USE VIDEO IN ALL YOUR MARKETING
Email Search LinkedIn Facebook
Don’t forget the play button

15. VIDEO SEO

16. VIDEO IS IN SEARCH RESULTS!
TurnHere Distribution

17. VIDEO SEO – KEYWORD RESEARCH
https://adwords.google.com/select/KeywordToolExternal

18. VIDEO SEO – TITLE & DESCRIPTION
Put your target keywords
Add a link

19. VIDEO SEO – TAGS
Put your target keywords

20. PROMOTE
• Post a link to YouTube or website
• Track with Timely.is or Bit.ly
• Ask others in company to tweet
• Post a link to YouTube or website
• Upload video to your business page and/or fan page

21. HOW TO MAKE YOUR
VIDEO STAND OUT

22. DON’T BE AFRAID TO BE DIFFERENT
5 Small Business Videos That Will Get Your Creative Juices Flowing

23. TEACH SOMETHING
http://www.turnhere.com/video-gallery/how-to-videos/

24. PAINT A STORY
http://www.slideshare.net/cvgallo/the-presentation-secrets-of-steve-jobs-2609477

25. MORE TIPS
• Short is better
• Talk about your passion
• Framework for a great interview
– Open with a hook to engage your audience
– Explain what makes you best
– End with a call to action

26. STAY IN TOUCH
www.turnhere.com/blog
twitter.com/turnhere
facebook.com/TurnHere
Me:
twitter.com/stevepyoung