Get the free ASO course: http://mobileappchat.com/slideshare-aso-course === So you release your app… And the downloads STINK… Now what? I was there. I had cautious expectations when I released my app and I wasn’t seeing the type of downloads that I wanted. So… I decided to use the knowledge that I gained from interviewing close to 200 successful app developers and do an ASO update on one of my better performing apps. And the result? 300% increase in downloads for a paid app! Now! I want to share my exact process with you. No fluff! No high-level bullsh*t! Just an hour of action packed content that you can use in your app portfolio. Join me! http://mobileappchat.com/slideshare-aso-course === Twitter: https://twitter.com/stevepyoung Podcast: http://mobileappchat.com/

1. 6 tools to help you
DOMINATE
app store optimization

2. NEW TO
APP STORE
OPTIMIZATION?

3. KNOW A BIT BUT
ALWAYS LOOKING
TO LEARN NEW
WAYS...

4. WANT TO
OUTSOURCE ASO?

5. YOU ARE IN THE
RIGHT PLACE!

6. “Big doors swing on
little hinges.”
-­‐
W.
Clement
Stone

8. STEP 1:
KEYWORD IDEAS
PHOTO CREDIT: DIEGODALMASO

9. #1: GOOGLE ADWORDS

10. #2: AMAZON

12. #3: APP STORE

13. #4: SENSOR TOWER

14. #5: ONELOOK
http://www.onelook.com/reverse-dictionary.shtml

16. #6: APPANNIE

17. 6 TOOLS FOR KEYWORD IDEAS
1)
Amazon
2)
Google
Adwords
3)
App
Store
4)
Sensor
Tower
5)
OneLook
6)
AppAnnie

18. STEP 2:
KEYWORD RESEARCH
PHOTO CREDIT: EBARNEY

19. SENSOR TOWER:
KEYWORD RANKING

20. STEP 3:
OPTIMIZE
APP NAME
& KEYWORDS
PHOTO CREDIT: FLICKR

21. THINGS TO KNOW...
- 255 characters allowed in app name
- 100 characters allowed in keywords
- 33 characters shown on iPad App Store
- 37 characters shown on iPhone App Store

22. GET CREATIVE
[Before]
App
Name:
ABC
DJ
-­‐
Preschool
!
[After]
App
Name:
Phonics
Play
-­‐
Get
Kids
Hooked
on
Alphabet
Sounds

23. FORMAT
[App
Name]
-­‐
[Main
Benefits]

24. BONUS

25. Photo Credit: MattysFlicks
3 SIMPLE WAYS
TO INCREASE
DOWNLOADS
AND REVENUE

26. #1: SPANISH LANGUAGE

28. #2: LOCALIZE

31. #3: ALTERNATE TIER PRICING

32. ACCESS THE COURSE FOR FREE
In 1 Hour, Learn the ASO Tactics That I Used to
Increase Downloads for a Paid App by 277%
Access the FREE Course

33. NEED APP MARKETING HELP?
steve@mobileappchat.com
Photo Credit: http://www.flickr.com/photos/42788859@N00/318947873/