Presentation of research findings from our project on the evolution of reading and books. After we've lived with the results and been out sharing them with different audiences, the material starts to evolve, as well as incorporate changes that are happening around us.

1. Considering the Book’s Future in the iPod Era

2. Typical Development Lifecycle Iterate and improve What to make or do? Refine ideas and prototype Launch

3. Where We Work Take a fresh look at people What to make or do? Launch Refine ideas and prototype Iterate and improve

4. Where We Work What to make or do? Launch Refine ideas and prototype Iterate and improve Use existing ideas as hypotheses

5. Where We Work What to make or do? Launch Refine ideas and prototype Iterate and improve Is it working like we hoped?

6. Where We Work What to make or do? Launch Refine ideas and prototype Iterate and improve History provides context to explore new opportunities

7. About Reading Ahead

9. Tracy Erica Peter Research Participants We recruited 6 active readers (3 books, 3 Kindle) in the San Francisco Bay Area Chris Jeff Julie

11. Fieldwork methods We asked people to do photo-diaries

12. Fieldwork methods We conducted contextual interviews and participatory design activities

13. We synthesized data into findings, recommendations, and opportunities

14. We blogged about our process and what we were learning http://www.portigal.com/series/reading-ahead/

15. Findings

18. People read in a variety of modes Work Fun Interstitial Bedtime Focused Private Family

19. Each mode has multiple components Interaction with others Content Setting Motivation

24. The book reading experience Post-reading Pre-reading Reading Memories Sensory Kinesthetic Sharing

37. Opportunities

38. Has the book been fully explored? Book designers have used dozens of techniques to support navigation or other aspects of the experience, yet most books do not make use of those techniques Timothy McSweeney's Quarterly Concern experiments with new approaches to typography, layout, binding in each issue

40. 1. Include the sensual Provide sensory and kinesthetic elements that deliver the total experience readers seek

43. 2. Support the social side of reading Support and expand the social aspects of the reading experience

51. 4. Develop an ecosystem Harness the “power of many” to support new behaviors and grow the category

55. Design

56. Core77 Design Challenge