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Culture: You're Soaking In It

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Steve Portigal
Steve Portigal

Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.

TecnologiaNegóciosDesign
1 de 82
Culture: You’re Soaking In It @ steveportigal
Today’s Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
American Lens on Global Experiences Amsterdam Kyoto London Paris Bangalore Taipei California Istanbul Indonesia
American Lens on Global Experiences Amsterdam Kyoto London Paris Bangalore Taipei Toronto Istanbul Indonesia Canadian
What is Culture?
What is Culture?
Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Ground ,[object Object],Godel explained that you couldn’t fully describe a system from within that system. Today we’re going to describe multiple systems from in and out of another set of systems. He may be spinning in his grave.
You’re Soaking In It?
Madge ,[object Object],[object Object],[object Object],[object Object]
Madge: The Cultural Bridge Francoise Tilly Marissa Madge Madge
Beyond Manicures: Cultures We Care About ,[object Object],[object Object],[object Object]
But First: Cultural Norms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Normal?
 
 
Ethnography and Technology Reveal Norms ,[object Object],[object Object],[object Object],[object Object],Thinking someone is weird or a jerk is a manifestation of the norms of one’s society. What is weird in one age may eventually become normal over time. People who are too… People who are too… Me
Regional Cultures
Justin Guariglia on Planet Shanghai
 
 
 
 
 
Politicalmaps.org
User/Customer Cultures Flickr: anikarenina
User/Customer Cultures
User/Customer Cultures
Company Cultures Belkin, 1982 Belkin, 1983 Belkin, 2010
Company Cultures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Uncover ’ em. Work with ’ em. Work around ’ em. Change ’ em. You can’t ignore ’em, though! Company culture on display in an employee’s cubicle
Profession Cultures
Profession Cultures
Profession Cultures
Profession Cultures
Profession Cultures
Profession Cultures
Profession Cultures
Profession Cultures
Profession Cultures
Not Yet Time to Eat
Using Culture for Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practice Observing Culture ,[object Object],[object Object],[object Object],[object Object],[object Object]
                                              
                                              
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Native Effect
Collect Your Own Stories
Collect Your Own Stories
Collect Your Own Stories
Collect Your Own Stories
Collect Your Own Stories
Bringing More Culture into the Organization
Company Culture Meets Customer Culture Executives at Harley-Davidson are also Harley riders, and spend time with their consumers. There is no distinction between executives, dealers, and consumers. They are all part of the same group of authentic enthusiasts. Clif Bar founders are passionate about outdoor activities and environmentalism. They are actively involved and encourage their customers to join them in their efforts, enabling people to be more active and reach their aspirations.
What About Changing Culture? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What About Changing Culture? ,[object Object]
Inauthenticity Dooms Culture Change Projects
I AM CANADIAN
One new thing I learned today is… I’ve got an example I’d like to share! Yeah, I’ve got a question for ya…
@steveportigal [email_address] +1-415-894-2001 Portigal Consulting www.portigal.com Thank You!

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