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#DCM,[object Object],Trust createsconversations,[object Object]
Trust?,[object Object]
Trust?,[object Object]
Minimum demand,[object Object]
Why?,[object Object],Trust?,[object Object]
$,[object Object]
TRUST,[object Object],IDENTIFICATION,[object Object]
Brand Conversations,[object Object],Purchase brand,[object Object],Brand leverage,[object Object],R²=.50,[object Object],Brand Identification,[object Object],Promote brand,[object Object],Brand isclose to ideal,[object Object],Brand Perception,[object Object]
No/low brand identification,[object Object],Brand values,[object Object],My values,[object Object],High brand identification,[object Object]
Positive/Neutral,[object Object],Negative,[object Object]
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
Brand Conversations,[object Object],Purchase brand,[object Object],Brand leverage,[object Object],R²=.50,[object Object],Brand Identification,[object Object],Promote brand,[object Object],Brand isclose to ideal,[object Object],Brand Perception,[object Object]
Iftheyrecommendyou,,[object Object],theytrustyou,[object Object]
How?,[object Object],Trust?,[object Object]
Integrity,[object Object],Capabilities,[object Object],Trust,[object Object],Intent,[object Object],Results,[object Object],Source: Covey, speed of trust,[object Object]
the Conversation Manager: trust as the beginning of conversations
Integrity,[object Object],Trust,[object Object],Intent,[object Object],Source: Covey, speed of trust,[object Object]
the Conversation Manager: trust as the beginning of conversations
Integrity,[object Object],Trust,[object Object],Intent,[object Object],Source: Covey, speed of trust,[object Object]
Casillas,Real Madrid,[object Object],Bram Verbist, Cercle Brugge,[object Object]
Integrity,[object Object],Capabilities,[object Object],Trust,[object Object],Intent,[object Object],Source: Covey, speed of trust,[object Object]
the Conversation Manager: trust as the beginning of conversations
Trust,[object Object],Results,[object Object],Source: Covey, speed of trust,[object Object]
Integrity,[object Object],Capabilities,[object Object],Trust,[object Object],Intent,[object Object],Results,[object Object],Source: Covey, speed of trust,[object Object]
Facts,[object Object],Emotions,[object Object],Integrity,[object Object],Capabilities,[object Object],Trust,[object Object],Intent,[object Object],Results,[object Object],Source: Covey, speed of trust,[object Object]
Ratio >Emo,[object Object]
Ratio =Emo,[object Object]
Top 5 brands of the world according to interbrand,[object Object]
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
Top 5 brands of the world according to interbrand,[object Object],Top 5 brands of the world according to facebook,[object Object],6,[object Object],0,6,[object Object],2,6,[object Object]
Top 5 brands of the world according to interbrand,[object Object],Top 5 brands of the world according to facebook,[object Object],4,2,[object Object],0,6,[object Object],2,6,[object Object]
UnderstandingEmo is key,[object Object]
Act!,[object Object],Trust throughconversations,[object Object]
Product management is dead!,[object Object],Long live brand experiences!,[object Object],1,[object Object]
the Conversation Manager: trust as the beginning of conversations
Don’t position your brand,,[object Object],position your consumer,[object Object],2,[object Object]
the Conversation Manager: trust as the beginning of conversations
3,[object Object],Share, Learn & help,[object Object]
Help you clients,even this means you have to guide them to your competitors,[object Object]
Recommend competitorsas a company policy,[object Object]
Give Back!,[object Object],4,[object Object]
Co-Donate,[object Object]
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversations
So...,[object Object],From a minimum demand to...,[object Object]
1,[object Object],Experience,[object Object],Integrity,[object Object],Capabilities,[object Object],Positionyourconsumer,[object Object],2,[object Object],Communities,[object Object],Trust,[object Object],3,[object Object],identification,[object Object],Giving back,[object Object],4,[object Object],€,[object Object],Intent,[object Object],Results,[object Object],Conversations,[object Object]
Minimum demand,[object Object]
Trust,[object Object],X,[object Object],Conversations,[object Object]
A whole new world,[object Object]
Thank you!,[object Object],Good luck!,[object Object],Questions, feedback, remarks:,[object Object],Steven@InSites.eu,[object Object],Follow me: @Steven_InSites,[object Object],Join me on LinkedIn,[object Object],www.theconversationmanager.com,[object Object],#DCM,[object Object]

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the Conversation Manager: trust as the beginning of conversations

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