In order to attract new talent and drive growth in the future, companies want to know what will constitute an employer of “choice”. This research suggests that Baby Boomers and Generation Y have a lot in common. Policies and strategies are suggested to take advantage of this, and managers may have to change the traditional cash orientated rewards system. These strategies are then interpreted to provide practical advice to a consultant.

1. How Generation Y and Boomers Will Reshape Your Agenda Hewlett, S Sherbin, L Sumberg, K Harvard Business Review July-August 2009

4. Some definitions Born 2011 – 2026?? Generation Alpha? 0 – 14 years old Born 1995 – 2010 Generation Z (aka iGeneration) 15 – 30 years old Born 1979 – 1994 Generation Y 31 – 44 years old Born 1965 – 1978 Generation X 45 – 63 years old Born 1946 – 1964 Baby Boomers (aka Boomers) > 64 years old Born before 1945 Veterans In 2009 they are… Years Generation

13. Questions