Summary of Group Fitness Trends and Statistics from over 5000 licensed facilities offering Les Mills Classes

1. SCOREBOARD ROUND 5 REPORT-LES MILLS WEST COAST
SEPTEMBER 2012

2. SCOREBOARD DETAILS AND OBJECTIVES
• A global attendance metrics survey tracking
attendance in Feb/June/October every year since
February 2011.
• A total of over 5300 clubs have participated across all
the 5 rounds so far.
• The survey records and tracks accurate club and
group exercise attendance data for both Les Mills and
Non Les Mills Facilities.
• The data tells us how we are doing and highlights the
opportunities to leverage to fill classes, maximise club
capacity and help build engaging, profitable clubs.

3. INDUSTRY TRENDS AND KEY NUMBERS

4. THE POWER OF THE GROUP
“Here’s the new reality: consumers will never again
revere brands the way they used to. Consumers are
increasingly turning to (and trusting) other consumers.
Why serving, assisting and lubricating is the new selling”
Trendwatching Oct 2012
“20% of people want to train alone. The other 80% want
to be actively engaged with and by their fitness facility.”
Michael Scott Skudder, World Fitness Business Owners Summit 2012
“As people get older, the results become less important
than the participation/socialisation factor. They want to
feel like they are part of something”
All Star Panel, World Fitness Business Owners Summit 2012

5. THE POWER OF LES MILLS GROUP EXERCISE -SCOREBOARD ROUND 5 HIGHLIGHTS
• The number of clubs offering Les Mills programs continues
to grow (13770 to 14,569 from Round 1 to 5).
• Non-group exercise attendances are steady from Round 4
to 5 but the annual trend is downward.
• The number of Non Les Mills classes offered among Les
Mills licensed clubs continues to decline (7% share decline).
• As a result Les Mills weekly classes and per class
participation has increased (14.2) and Les Mills weekly
attendance continues to grow (16.9).
• There is still the opportunity to grow Group Exercise within
the Les Mills licensed clubs.

6. LES MILLS ROUND 5 SCOREBOARD KEY NUMBERS GROW
• 14.2 ave. number of Les Mills classes per week (low of 13.4)
• 16.9 ave. number people in each class (low of 15.2)
• 240 weekly Les Mills attendances (low of 203)
• 38% share of GF timetable (low of 34%)
• 40% share of GF attendances (low of 33%)
• 3,489,241 weekly Les Mills attendances
• 181,449,901 annual Les Mills attendances

7. KEEPING THE NUMBERS GROWING
• The top performing Les Mills licensed clubs (Top 20-100) offer
considerably more Les Mills classes per week than the average
Scoreboard club, attracting twice as many participants per class.
• Clubs that achieve the highest number of weekly group exercise
attendance are typically large clubs OR those with a high share of
Les Mills programs in the timetable.
• Interest in Dance-based and Core-Abs programs continue to
grow, with these programs attracting more attendances and in
significantly more clubs than a year ago.
• Dance-based programs have grown share of attendance while
other are stable (+5% share). This growth is from both SH’BAM (2.2 to 3.3
classes p/w @ave 17 ppl per class ) and Zumba (3.2 to 3.3 classes p/w @ave 23 ppl per class) .
• Dance is also clearly a genre with high class participation. A easy
win on the timetable.

8. KEEPING THE NUMBERS GROWING
• Strength/Weights and Cycle programs remain strong and
classes continue to maintain high levels of attendance.
• BODYPUMP™ has an average of 5.6 classes per week, with 19.5 people
per class, and has increased share of group exercise attendances (+3%)
within Les Mills licenced clubs.
• RPM™ has an average of 6.2 classes per week, with 15.6 people per class in
Les Mills licenced clubs.
• Martial Arts is one of the 5 genres accounting for 75% of
group exercise attendance. While the genre share remains
steady, BODYCOMBAT™ attendance sees steady growth.
• BODYCOMBAT™ has an average of 3.3 classes per week, with 19.2 people
per class in Les Mills licenced clubs.
• Almost half (47%) of Les Mills licenced clubs already offer
small group/team training, leverage the HIIT trend to build
attendance.
• Les Mills licensed clubs are currently offering small group/team training
sessions 4.2 times a week with average participation per session 15.2
people.

9. WHAT DOES THIS MEAN FOR LES MILLS LICENSEES?
• Round 5 highlights successes as there has been an
increase in BOTH Les Mills classes offered (i.e.
timetable) and participation.
• Round 5 also highlights opportunities: areas of
interest, growing genres/programs and trends to
leverage.

10. WHAT DO WE NEED TO DO
• Focus on the areas of club/consumer needs & interests
• The need for participation and socialisation = group exercise and team
workouts
• The growing genres and programs that effectively fulfil the needs
(Dance, Strength/Weights, Cycle, Core/Abs, Martial Arts)
• The High Intensity Interval Trend, starting with clubs already offering
small group/team training = Les Mills GRIT™Series
• Continue to grow
• Number of clubs offering Les Mills programs
• Group exercise within those clubs
• Keep track of wins and leverage opportunities
• Implement smarter tools to integrate into club financial software to track
attendance and cost per head (measurement/research tools to easily
share insights)

11. PERFORMANCE FOR THE TOP CLUBS SURVEYED

12. Top performing Les Mills licensed clubs
Key Metrics For Top Clubs Based On Total Group Fitness Attendance(1)(2)
GLOBAL TOP 20 TOP 50 TOP 100 TOP 250 TOP 500
AVERAGE AVERAGE AVERAGE AVERAGE AVERAGE AVERAGE
TOTAL MEMBERS 1,218 12,264 9,150 7,599 5,959 4,400
TOTAL WEEKLY ATTENDANCES 1,333 12,861 10,369 8,743 6,795 5,080
GROUP EXERCISE WEEKLY
ATTENDANCE
606 3,832 2,922 2,414 1,816 1,415
LES MILLS WEEKLY ATTENDANCE 240 2,015 1,474 1,113 761 594
GROUP EXERCISE WEEKLY CLASSES 37 230 148 115 82 63
LES MILLS WEEKLY CLASSES 14 60 51 41 30 25
AVERAGE WEEKLY CLASS
ATTENDANCE
16.2 16.7 19.7 21.1 22.1 22.4
AVERAGE LES MILLS WEEKLY CLASS
ATTENDANCE
16.9 33.4 29.1 27.2 25.1 23.6
WEEKLY ATTENDANCE PER MEMBER 1.1 1.0 1.1 1.2 1.1 1.2
Notes: 1. Out of 1,041 Les Mills licensed clubs surveyed;
2. Global Average is based on weighted survey responses, data for top clubs is based on unweighted survey responses
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13. Top performing Les Mills licensed clubs
Top Twenty Clubs Based On Total Group Fitness Attendance(1)(2)
Weekly Group GF Share of
Fitness Total
Ranking Club Name Attendances Attendances Country Club Size(3)
1 LES MILLS AUCKLAND CITY 9,194 56% New Zealand Large
LAS VEGAS ATHLETIC CLUBS-
2 7,163 20% USA Large
WEST FLAMINGO
LAS VEGAS ATHLETIC CLUB--
3 6,360 25% USA Large
GREEN VALLEY
4 ANON_01073 5,738 NA France NA
LAS VEGAS ATHLETIC
5 4,034 15% USA Large
CLUBS--RAINBOW
6 ANON_01346 3,672 NA USA NA
7 ANON_02079 3,648 NA USA NA
8 LES MILLS NEW LYNN 3,114 54% New Zealand Large
9 スポーツクラブＯＳＳＯ南砂
3,107 71% Japan Large
10 24H FITNESS_00512 2,975 NA USA NA
Notes: 1. Out of 1,041 Les Mills clubs surveyed; (2) NA= data not available; (3) Small: Club <1,800m2/19,375ft2; Medium: Club up to 3,150m2/33,900ft2; Large: Club over >
3,150m2/33,900ft2
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14. Top performing Les Mills licensed clubs
Top Twenty Clubs Based On Total Group Fitness Attendance(1)(2)
Weekly Group GF Share of
Fitness Total
Ranking Club Name Attendances Attendances Country Club Size(3)
11 LES MILLS CHRISTCHURCH 2,948 62% New Zealand Large
12 LES MILLS BRITOMART 2,923 37% New Zealand Small
13 WATERLOO WEBER STREET 2,805 34% Canada Large
14 LES MILLS HUTT CITY 2,795 44% New Zealand Medium
15 24H FITNESS_00892 2,730 NA USA NA
16 ANON_01299 2,706 NA USA NA
17 ANON_01368 2,697 NA USA NA
18 LIIKUNTAKESKUS HUKKA 2,688 49% Finland Large
19= ANON_01322 2,668 NA USA NA
19= BURLINGTON MALL 2,668 34% Canada Large
Notes: 1. Out of 1,041 Les Mills clubs surveyed; (2) NA= data not available; (3) Small: Club <1,800m2/19,375ft2; Medium: Club up to 3,150m2/33,900ft2; Large: Club over >
3,150m2/33,900ft2
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15. Genre share of Group Exercise in Les Mills licensed clubs
Top Genre Share of Group Exercise Attendance
Share of
Group
Exercise
Ranking Genre Attendances
1 Strength / Weights 18%
2 Cycle/ Spinning 17%
3 Dance 17%
4 Mind & Body 13%
5 Martial Arts 7%
6 Core/Abs 6%
Notes:1. Out of 1,041 Les Mills clubs surveyed
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16. KEY AGENT NUMBERS
LES MILLS WEST COAST

17. Top Ten Clubs – Global and Agent’s Territory
Top Ten Global Performers(1)
Top Ten Performers in Agent’s Territory(2)
WEEKLY GROUP WEEKLY GROUP
CLUB NAME
FITNESS ATTENDANCE
CLUB NAME
FITNESS ATTENDANCE
LES MILLS AUCKLAND CITY 9194
LAS VEGAS ATHLETIC CLUBS-WEST FLAMINGO
7163
LAS VEGAS ATHLETIC CLUBS-WEST FLAMINGO 7163
LAS VEGAS ATHLETIC CLUB--GREEN VALLEY
6360
LAS VEGAS ATHLETIC CLUB--GREEN VALLEY 6360
LAS VEGAS ATHLETIC CLUBS--RAINBOW
4034
ANON_01073 5738
ANON_01346
3672
LAS VEGAS ATHLETIC CLUBS--RAINBOW 4034
24H FITNESS_00512
2975
ANON_01346 3672
24H FITNESS_00892
2730
ANON_02079 3648
ANON_01322
2668
LES MILLS NEW LYNN 3114
ANON_01524
2502
スポーツクラブＯＳＳＯ南砂
3107
24H FITNESS_00111
2458
24H FITNESS_00512 2975
24H FITNESS_00496
2436
Notes: (1) Total global sample size n = 1041
(2) Total territory sample size = 326

18. Key Club Performance Metrics
Key Club Performance Metrics(1)
WEEKLY GROUP FITNESS ATTENDANCE
CLASS ATTENDANCE
NA
37%
24.2
16.2
Territory Average
Global Average
Territory Average
Global Average
Group fitness visits as a % of total Average group fitness class
member visits
attendance
CLUB VISITS
CLUB CAPACITY
NA
1.1
NA
1.0
Territory Average
Global Average
Territory Average
Global Average
Number of visits per member per Average member per square metre
week
Notes: (1) Total global sample size n = 1041;
1 m² = 10.7639 ft²
Total territory sample size = 326

19. Key Club Performance Metrics (Cont.)
Key Club Performance Metrics(1)
WEEKLY LES MILLS GROUP FITNESS ATTENDANCE
WEEKLY LES MILLS GROUP FITNESS ATTENDANCE
25.2
16.9
21%
40%
Territory Average
Global Average
Territory Average
Global Average
Average attendance per Les Mills Les Mills group fitness visits as a %
Class
of total group fitness visits
LES MILLS CLASSES
LES MILLS CLASSES
9
14
20%
38%
Territory Average
Global Average
Territory Average
Global Average
Average number of Les Mills classes Les Mills classes as % of total group
per week
fitness classes
Notes: (1) Total global sample size n = 1041;
Total territory sample size = 326

20. Key Club Performance Metrics (Cont.)
Key Metrics For Top Clubs Based On Total Group Fitness Attendance(1)(2)
GLOBAL
WEST COAST
GLOBAL AVERAGE
TOP 250 AVERAGE
TOP 250 AVERAGE
TOTAL MEMBERS 1,218 5,959 ---
TOTAL WEEKLY ATTENDANCES
1,333 6,795 ---
GROUP EXERCISE WEEKLY ATTENDANCE 606 1,816 1,249
LES MILLS WEEKLY ATTENDANCE 240 761 259
GROUP EXERCISE WEEKLY CLASSES 37 82 51
LES MILLS WEEKLY CLASSES 14 30 10
AVERAGE WEEKLY CLASS ATTENDANCE 16.2 22.1 24.5
AVERAGE LES MILLS WEEKLY CLASS ATTENDANCE 16.9 25.1 25.9
WEEKLY ATTENDANCE PER MEMBER
1.1 1.1 ---
Notes: 1. Out of 1,041 Les Mills licensed clubs surveyed;
2. Global Average is based on weighted survey responses, data for top clubs is based on unweighted “---” = Insufficient
survey responses
data