1. QUICK START GUIDE

2. Table of Contents
Fundamentals of your Sales Funnel 3
Page Structure 4
Tracking & Auto-responders 5
Next Steps 6
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Create profit pulling sales funnels & finally get over the learning curve

3. So you want to get on the right path in setting up a profitable sales funnel.
You’re taking the first step toward getting the right information that will take years off the learning
curve in marketing online. Below I have compiled a list that you can use as a guideline to safe check and
be on the right track
Here is the checklist:
Create your main product. It can be a video or a PDF eBook
Create an Up-sell version, freebie and a downsell. You can decide what content you want to
cover in more depth and detail. The more topics your product covers the more monetary value
it should have.
Set up your auto responder and create at least two lists:
One for your prospects, and another for your buyers. Integrate automation so that when a
prospect becomes a buyer, your auto responder will delete them off your prospect list and into
your buyers list.
Establish report with the second email and follow the CCCP rule (Three emails of content and
one email of a paid offer)
Create your squeeze webpage with your auto-responder installed and get an eBook or DVD
cover for your reports and products
Set up your OTO page, and a duplicate sales page without the OTO verbiage. Just make this into
a separate sales page so you can send this to JV partners and your list.
Finish setting up your Upsell / downsell pages
Install tracking on your pages
Start sending targeted traffic to your sales funnel
Setting up your sales funnel this way will allow you to split test your one time offer. With the stats from
your OTO you can see its conversion rate and send JV partners this data so they can promote and drive
traffic for you. This will allow you to give your affiliates commission and you can take full profit from the
one time offers.
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Create profit pulling sales funnels & finally get over the learning curve

4. Page Structure
Squeeze Page- Main niche and product
www.yourdomain.com
Auto responder Confirm Link
One Time Offer
www.yourdomain.com/oto.html Buys - PayPal
Thank you Page 1- Affiliate promo
www.yourdomain.com/xxxx.html
Downsell
www.yourdomain.com/oto2.html
Does not buy
Thank you Page 2
www.yourdomain.com/xxxx2.html
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Create profit pulling sales funnels & finally get over the learning curve

5. Tracking & AutoReponders
Tracking
Google Analytics: By far this tool is still one of the best tracking resources to use. You will need
to set up an account and place JavaScript code on each page in your product funnel under the
same domain name.
AutoReponders
Make this as simple as it can be. There are two main auto responder services
1. Aweber.com - $1 for first month. $19 a month after that, up to 500 subscribers.
2. Icontact.com- Free 30 day trial. $10 a month up to 500 subscribers
Set up in squeeze page
- Your best bet is to use the Java script enabler.
- If you are skilled in html you are free to use the Raw Html editor. Otherwise
you can hire a free lancer on Fiverr.com to implement the Html code for you
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Create profit pulling sales funnels & finally get over the learning curve

6. Next steps
Investing the time to educate yourself in your business is the only way to make your business
scalable and profitable.
If you’re ready to master these fundamental steps to begin making sense of all the clutter and
information overload, then I recommend you to check out my free report and video training
series.
Sales Funnel Sniper Video Series
To your Success,
Stephen Lessey
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Create profit pulling sales funnels & finally get over the learning curve