Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
2. Panelists/Speakers
Jennifer Murray
Law Library Administrator
Maricopa County Superior
Court Law Library
Kathleen Brown
Assistant Director for Public
and Faculty Services,
Oklahoma City University
School of Law
Steve Lastres
Director of Library & KM,
Debevoise & Plimpton LLP
4. 4
What Is Social Media?
Web-based and mobile technologies
used internally or externally to turn
communication into
interactive dialogue.
5. 5
The New Normal
• Conversations, not messages
• Human, not corporate
• Continuous, not episodic
6. 6
Know Your Social Media Platforms
Facebook Twitter Linkedin Pinterest Blogging
Known contacts Unknown contacts Professional contacts known or similar
contacts
Everyone
Not real time real time Not real time Not real time Not real time
Not time sensitive Time sensitive Posts Archival Timely Topics
Local News and
Events
National Content Professional news and
events
Pre and post event All events
complex functionality Simple functionality Simple functionality Complex
Functionality
Wordpress and
blogger are fairly
simple
Wordy Posts Character Limit Image Searching
and crediting
As long as you want
Replaced e-mail and
IM
Replaced RSS feeds Replaced e-mail and
IM and SSRN
Replaced digital
photo albums
Replaced traditional
scholarship
17
17. 17
Tips to Build Social Media Influence
• Thank and recognize your patrons
• Ask for opinions
• Offer up links
• Re-tweet your followers
• Always Give Credit
• Encourage feedback
• Monitor and respond regularly to posts
• Post photos
• Good customer service
17
18. 18
Group Activity
Scenario:
•Your law library wants to create an internal
blog for your institution, but your institution’s
leader does not understand how this would
add value to your institution.
•How might you overcome this barrier?
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19. 19
Conduct Buy-In and SWOT Analysis
• Administration- provide short articles, tell the
story, highlight facts, down play tech, be
aware of in-house competition, demonstrate
other social media uses, get them involved,
and provide in-house training.
• Staff- approach each as an individual, do not
assume the staff knows or uses in house
training, and provide time to learn before roll
out to the public.
19
20. 20
Create a Social Media Strategy
• Identify which goals to address first
• Put in place learning systems to
support the goal
• Determine if you will participate in
dialog, support or innovate
21. 21
Create a Social Media Strategy
• Decide how open you want to be
(remember your audience)
• Use the openness audit to see how open
you can be
• Identify your barriers
• Determine what, if any, metrics you will
use
22. 22
Have a Social Media Strategy?
Who do you want to
connect with?
Family? Friends? Co-workers? Business prospects?
What do you want to
discuss or not
discuss?
Pending cases? Names? Private information? Balance personal and
professional information carefully. Ask yourself how information could
be misused.
How will you provide
information?
Who will have permission to post? How frequently will you commit to
posting? What platforms will you use?
How will it be
accessed?
Is it publicly shared?
Where will you get
your content from?
What topics will you discuss? What will you monitor to identify
content? Who will be responsible for creating content?
What are your
barriers?
Technological? Ethical? Legal? Political?
23. Web Resources for Social Media Policies
• King County Law Library Guide
– http://www.kcll.org/articles/developing-
law-firm-social-media-policy
• ALL-SIS Social Media Toolkit
– http://www.aallnet.org/sections/all/storag
e/Marketing-Outreach-Toolkit-
2013/Social-Media
• BNA Social Media Law & Policy Report
24. 24
We have a question for all of you!
Have you seen a negative social media
post about your library? If so, what, if
anything did you did? If not, what do you
believe you would do if you saw such a
post?
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Attract employers and recruiters Establish you as a subject matter expert Help you build your personal brand (be known distinctively) Research companies and people Ensure that you exist in the eyes of others Disseminate relevant information Facilitate networking Help you proactively conduct a job search Groups: professional contacts, information, build community
It provides a fresh way to market yourself. Not just a static list of professional materials. Pinterest encourages users to pin ideas, materials, objects, inspirations. This can give employers, colleagues, creative-finders a way to get to know you and your personality outside of "workplace" mode. Opportunity to reinvent your resume by making a cool info-graphic/timeline about your experience, creating a brand for yourself and show off projects you have completed. CareerBliss is a job board. They're thinking about your workplace experience and culture, suggesting great companies to work for, and offering inspirational comments and quotes to keep in mind.