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Retail 2.0 - A new paradigm for location specialists   Steven Feldman KnowWhere
Location still matters – or does it? ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],“ creating network effects through an " architecture of participation ," and going beyond the page metaphor of Web 1.0 to deliver  rich user experience ” Tim O’Reilly
Generations
Why Web 2.0 matters to Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Categories – who is buying online and where? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is hurting? Source CACI A mixture of affluent suburbs, some prosperous urban areas and an affluent rural hinterland
OnLine vs InStore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OnLine vs InStore
Bricks ‘n clicks can beat online only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bricks ‘n clicks can beat online only
Finding the e-consumer ,[object Object],[object Object],[object Object],[object Object]
 
Location still matters
RETAIL 2.0 A New Paradigm for Location Specialists ,[object Object]
The World of the Customer
Impact on Retail Location Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHERE 2.0 ,[object Object],[object Object],[object Object]
Crowd Sourced Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pervasive Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2007 Path Intelligence Ltd
 
Pervasive Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Historical Data Analysis? ,[object Object],[object Object],“ Marketing is concerned with recent past and near future.... and human beings are remarkably consistent in their behaviour over short periods”  Sean Kelly, Customer Intelligence -  “From Data to Dialogue”
Random Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Randomisation in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Techniques in Predictive Modelling
Generalised Linear Model
Generalised Additive Model
GAMs in Performance Modelling
We need to act now! ,[object Object],Lets make data analytics the currency of our organisations and the first activity of decision making not the last!
Location still matters
Thank You Steven Feldman [email_address] http:// GIScussions .blogspot.com Slides at  http:// www.slideshare.net/stevenfeldman   Andy Thompson [email_address] www.thewendovergroup.co.uk Slides at

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