The document discusses two key marketing concepts: the 3 V's approach to marketing and levels of a marketing plan. The 3 V's approach involves defining customer needs, identifying unmet needs, and developing value, variety and visibility. A marketing plan has both a strategic level, which defines the message content and target audience, and a tactical level, which focuses on message delivery through specific channels and materials. Together these concepts provide a framework for developing effective marketing strategies and plans.

1. TOP 2 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans Steven Michael Y. Andrada April 1, 2011 www.stevenandrada.blogspot.com 1/13

2. Outline 3 V’s Approach to Marketing Levels of A Marketing Plan 2/13 www.stevenandrada.blogspot.com

3. Concept 1 3 V’s Approach to Marketing 3/13 www.stevenandrada.blogspot.com

4. Define customer and needs 3 V’s Approach to Marketing 4/13 www.stevenandrada.blogspot.com

5. Identify and satisfy an unmet need that your target market possesses. 3 V’s Approach to Marketing 5/13 www.stevenandrada.blogspot.com

6. Is a system of partnerships and alliances that a firm creates to source, augment and deliver its offerings. 3 V’s Approach to Marketing 6/13 www.stevenandrada.blogspot.com

7. Examples 7/13 www.stevenandrada.blogspot.com

8. Concept 2 8/13 Levels of a Marketing Plan Strategic Tactical www.stevenandrada.blogspot.com

9. Strategic Level 9/13 It's the content of your marketing message. www.stevenandrada.blogspot.com

10. It's the medium your message is delivered in. Tactical Level 10/13 www.stevenandrada.blogspot.com

12. How you Say it?

13. Who you Say it To?www.stevenandrada.blogspot.com

15. Creating brochures

16. Sending out mailers

17. Attending trade showswww.stevenandrada.blogspot.com

18. TOP 2 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans Steven Michael Y. Andrada April 1, 2011 www.stevenandrada.blogspot.com