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I’m a Quantified Self geek and what’s wrong
with wearables
Steve Karmeinsky
NetTek Ltd

© Copyright THUS Group plc 2005. All rights reserved.
Quantified Self

I’m a QS geek

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Too many?
Fitbit Flex
Nike Fuelband SE
Misfitwearables Shine

Fitbit One

Flex

Two more coming
Fitbit Force
Jawbone UP24

Withings Pulse
Fitbug Orb

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

There’s one thing wrong with all of them
All #FAIL the girlfriend/mum test
¢  Unless they’re into sport
¡ 

They’re NOT pretty

Wont wear it

¢  Designed by techies
¢  Worn by techies / sports geeks

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

They don’t even agree on results

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Biggest Annoyance #1
¢  They have arbitrary

measurements
¡  What’s

Nike Fuel?

¡  How

do they actually know
what calories I’m burning?

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Biggest Annoyance #2
¢  What’s a day?
¢  My day isn’t 12 until 12
¡  It’s when I get up to when I
got to bed
¢  Trackers all are based on

24h cycles

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Biggest Annoyance #3
¢  Have to manually put all

trackers into ‘sleep mode’

¢  When you’re really tired (or

drunk) what are you likely to
forget?

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Another disaster?
Phyode W me
¢  Only tracks when you press
the button
¢  Really ugly
¢  App outsourced and annoying

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

There’s one thing wrong with all of them
Pebble Watch – prime example
¢  It’s UGLY
¢  Raised $10m on Kickstarter
¡ 

Completely underestimated
production issues/costs

¢  Raised $70m from VC
¡  Kickstarter “validated” demand
¢  Low general sales
¡  Kickstarter was their market?

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Maybe this lot have got it right?
Angel Sensor
¢  At least it’s simple
¢  Open source SDK

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Future
¢  Pros
¡  Devices will get prettier
¡  And
¡  Do

smarter

more stuff

¢  Cons
¡  As more devices do more
diagnostic things, agencies
like the FDA will regulate
¡  Will

devices actually benefit
your life?

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Future
¢  BLE is the future
¢  V4.1 OTA software upgrade
¢  iBeacons …

© Copyright NetTek. Ltd 2013 All rights reserved.
Quantified Self

Thank you for listening!
Email: steve@gbnet.net
@stevekennedyuk
[ soon http://quantifiedself.me and http://quantifiedself.us ]

http://www.meetup.com/Heads-Up-London-Wearable-Technology-Forum/

© Copyright NetTek. Ltd 2013 All rights reserved.

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What's wrong with wearables and the quantified self

  • 1. I’m a Quantified Self geek and what’s wrong with wearables Steve Karmeinsky NetTek Ltd © Copyright THUS Group plc 2005. All rights reserved.
  • 2. Quantified Self I’m a QS geek © Copyright NetTek. Ltd 2013 All rights reserved.
  • 3. Quantified Self Too many? Fitbit Flex Nike Fuelband SE Misfitwearables Shine Fitbit One Flex Two more coming Fitbit Force Jawbone UP24 Withings Pulse Fitbug Orb © Copyright NetTek. Ltd 2013 All rights reserved.
  • 4. Quantified Self There’s one thing wrong with all of them All #FAIL the girlfriend/mum test ¢  Unless they’re into sport ¡  They’re NOT pretty Wont wear it ¢  Designed by techies ¢  Worn by techies / sports geeks © Copyright NetTek. Ltd 2013 All rights reserved.
  • 5. Quantified Self They don’t even agree on results © Copyright NetTek. Ltd 2013 All rights reserved.
  • 6. Quantified Self Biggest Annoyance #1 ¢  They have arbitrary measurements ¡  What’s Nike Fuel? ¡  How do they actually know what calories I’m burning? © Copyright NetTek. Ltd 2013 All rights reserved.
  • 7. Quantified Self Biggest Annoyance #2 ¢  What’s a day? ¢  My day isn’t 12 until 12 ¡  It’s when I get up to when I got to bed ¢  Trackers all are based on 24h cycles © Copyright NetTek. Ltd 2013 All rights reserved.
  • 8. Quantified Self Biggest Annoyance #3 ¢  Have to manually put all trackers into ‘sleep mode’ ¢  When you’re really tired (or drunk) what are you likely to forget? © Copyright NetTek. Ltd 2013 All rights reserved.
  • 9. Quantified Self Another disaster? Phyode W me ¢  Only tracks when you press the button ¢  Really ugly ¢  App outsourced and annoying © Copyright NetTek. Ltd 2013 All rights reserved.
  • 10. Quantified Self There’s one thing wrong with all of them Pebble Watch – prime example ¢  It’s UGLY ¢  Raised $10m on Kickstarter ¡  Completely underestimated production issues/costs ¢  Raised $70m from VC ¡  Kickstarter “validated” demand ¢  Low general sales ¡  Kickstarter was their market? © Copyright NetTek. Ltd 2013 All rights reserved.
  • 11. Quantified Self Maybe this lot have got it right? Angel Sensor ¢  At least it’s simple ¢  Open source SDK © Copyright NetTek. Ltd 2013 All rights reserved.
  • 12. Quantified Self Future ¢  Pros ¡  Devices will get prettier ¡  And ¡  Do smarter more stuff ¢  Cons ¡  As more devices do more diagnostic things, agencies like the FDA will regulate ¡  Will devices actually benefit your life? © Copyright NetTek. Ltd 2013 All rights reserved.
  • 13. Quantified Self Future ¢  BLE is the future ¢  V4.1 OTA software upgrade ¢  iBeacons … © Copyright NetTek. Ltd 2013 All rights reserved.
  • 14. Quantified Self Thank you for listening! Email: steve@gbnet.net @stevekennedyuk [ soon http://quantifiedself.me and http://quantifiedself.us ] http://www.meetup.com/Heads-Up-London-Wearable-Technology-Forum/ © Copyright NetTek. Ltd 2013 All rights reserved.