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Creating Efficient Search Campaigns
              May 2012



               @stevejlock
Recommended Automation Use




                             http://www.wheresjobs.com/
           @stevejlock
When Automation Goes Wrong




                             io9.com
           @stevejlock
Outsourcing Is Awesome (In Theory?!)




                                       fosters.co.uk
               @stevejlock
Outsourcing (In Practice?!)




                              blogtrolls.blogspot.com
          @stevejlock
Tips From The Trenches




                         http://1.bp.blogspot.com/
        @stevejlock
Getting SEO Changes Implemented




                                  http://gooddaysmedia.com/
             @stevejlock
Educating Clients




                    failblog.org
      @stevejlock
Project Management




                     justwilliam1959.wordpress.com
       @stevejlock
Systemisation




    @stevejlock
Checklists




                io9.com
  @stevejlock
Peer Review




                 weird-websites.info
   @stevejlock
Business Goals




                  http://www.tecsauce.com/
    @stevejlock
CRO = #winning




                  http://www.tecsauce.com/
    @stevejlock
Stuff That's Saved Me Lots Of Time


=> Text expanders inc. Auto Hotkey & Texter
=> Grab Y'All Links & Quick Markup Chrome extensions
=> SearchCap Newsletter
=> Shortcuts especially in Ubuntu, Thunderbird &
Chrome
=> Trello for project management
=> Getting Things Done (GTD) & RTM
=> Testing new addons and extensions regularly



                      @stevejlock
Stuff That's Saved Me Lots Of Time


=> Keepass or LastPass for managing passwords
=> Dropbox to sync all your working folders
=> wd4roi.com book and bonus materials
=> Pomodoro Technique & Pomodairo software
=> Y'Ed Graph Editor & Freemind
=> Automated Google Analytics reports
=> Learning advanced search operators




                      @stevejlock
Stuff That's Saved Me Lots Of Time


=> Microsoft IIS SEO Toolkit
=> Keyword Pad to manage keyword lists
=> SEOmoz Mozbar for checking on-site changes
=> Seesmic Ping – social media syndication
=> Testing alternative search engines such as Blekko &
Duck Duck Go
=> Ubersuggest.com – amazing for long tail keyword
research




                       @stevejlock
Recommended Stuff To Check Out


=> ToutApp to split test outreach emails
=> Building agile tools in Google Docs – SEER
Interactive, Distilled & SEOGadget for tutorials
=> SEO Tools for Excel -
nielsbosma.se/projects/seotools
=> Author Crawler – tomanthony.co.uk/tools/author-
crawler
=> RSS Owl with various feeds and APIs
=> Emailga.me for making email fun



                       @stevejlock
Recommended Stuff To Check Out


=> Parse.ly to analyse content publishers and trends
=> Crowdbooster for powerful Twitter insights
=> Summify intelligent content discovery
=> Bufferapp.com to automate tweet scheduling
=> Boomerang to manage outreach emails
=> Google hacks & Google Alerts for automated link
prospecting
=> Rapportive for managing your social network
=> Majestic SEO new trust and authority metrics


                      @stevejlock
Thanks for listening :-)



=> Slides: analyticsseo.com/sascon
=> Email: steve.lock@analyticsseo.com
=> Twitter: @stevejlock / @analyticsseo
=> LinkedIn: linkedin.com/in/stevejlock
=> Jobs: http://www.analyticsseo.com/seo-jobs-web-
application-developers-needed




                       @stevejlock

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Efficient Search Campaigns SAScon May 2012

  • 1. Creating Efficient Search Campaigns May 2012 @stevejlock
  • 2. Recommended Automation Use http://www.wheresjobs.com/ @stevejlock
  • 3. When Automation Goes Wrong io9.com @stevejlock
  • 4. Outsourcing Is Awesome (In Theory?!) fosters.co.uk @stevejlock
  • 5. Outsourcing (In Practice?!) blogtrolls.blogspot.com @stevejlock
  • 6. Tips From The Trenches http://1.bp.blogspot.com/ @stevejlock
  • 7. Getting SEO Changes Implemented http://gooddaysmedia.com/ @stevejlock
  • 8. Educating Clients failblog.org @stevejlock
  • 9. Project Management justwilliam1959.wordpress.com @stevejlock
  • 10. Systemisation @stevejlock
  • 11. Checklists io9.com @stevejlock
  • 12. Peer Review weird-websites.info @stevejlock
  • 13. Business Goals http://www.tecsauce.com/ @stevejlock
  • 14. CRO = #winning http://www.tecsauce.com/ @stevejlock
  • 15. Stuff That's Saved Me Lots Of Time => Text expanders inc. Auto Hotkey & Texter => Grab Y'All Links & Quick Markup Chrome extensions => SearchCap Newsletter => Shortcuts especially in Ubuntu, Thunderbird & Chrome => Trello for project management => Getting Things Done (GTD) & RTM => Testing new addons and extensions regularly @stevejlock
  • 16. Stuff That's Saved Me Lots Of Time => Keepass or LastPass for managing passwords => Dropbox to sync all your working folders => wd4roi.com book and bonus materials => Pomodoro Technique & Pomodairo software => Y'Ed Graph Editor & Freemind => Automated Google Analytics reports => Learning advanced search operators @stevejlock
  • 17. Stuff That's Saved Me Lots Of Time => Microsoft IIS SEO Toolkit => Keyword Pad to manage keyword lists => SEOmoz Mozbar for checking on-site changes => Seesmic Ping – social media syndication => Testing alternative search engines such as Blekko & Duck Duck Go => Ubersuggest.com – amazing for long tail keyword research @stevejlock
  • 18. Recommended Stuff To Check Out => ToutApp to split test outreach emails => Building agile tools in Google Docs – SEER Interactive, Distilled & SEOGadget for tutorials => SEO Tools for Excel - nielsbosma.se/projects/seotools => Author Crawler – tomanthony.co.uk/tools/author- crawler => RSS Owl with various feeds and APIs => Emailga.me for making email fun @stevejlock
  • 19. Recommended Stuff To Check Out => Parse.ly to analyse content publishers and trends => Crowdbooster for powerful Twitter insights => Summify intelligent content discovery => Bufferapp.com to automate tweet scheduling => Boomerang to manage outreach emails => Google hacks & Google Alerts for automated link prospecting => Rapportive for managing your social network => Majestic SEO new trust and authority metrics @stevejlock
  • 20. Thanks for listening :-) => Slides: analyticsseo.com/sascon => Email: steve.lock@analyticsseo.com => Twitter: @stevejlock / @analyticsseo => LinkedIn: linkedin.com/in/stevejlock => Jobs: http://www.analyticsseo.com/seo-jobs-web- application-developers-needed @stevejlock