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Cutting Edge Search Technology
           May 2012



             @stevejlock
SXSW Interactive




                   http://static.tumblr.com/
     @stevejlock
Collective Intelligence History




                                  michellescreativetreasures.blogspot.com
             @stevejlock
Collective Intelligence History




                                  http://thefrogweb.files.wordpress.com/
             @stevejlock
Collective Intelligence History




                                  http://www.anglersmail.co.uk/
             @stevejlock
Collective Intelligence History




                                  http://thefrogweb.files.wordpress.com/
             @stevejlock
Peter Gloor (MIT)




                    http://i.ytimg.com/
      @stevejlock
Introduction To Coolhunting




                              http://www.aaanything.net/
           @stevejlock
Diffusion of Innovation




                          http://en.wikipedia.org/
         @stevejlock
Swarm Creativity




                   http://i.huffpost.com/
     @stevejlock
Coolhunting In Action

=> Predict Hollywood box office takings.
=> Its been used to game stock markets & make
investment decisions.
=> Google predicting flu outbreaks & formal
medical research.
=> Business decisions inc. product development
roadmaps & retail / e-commerce.
=> BBC research believe this could be the next
step of evolution for the human race.



                   @stevejlock
Almost As Awesome As Back To The Future




                                          icollector.com
                 @stevejlock
Yet Easy To Understand As An SEO ;-)




                                       http://www.demoscience.org/
               @stevejlock
Schema.org - Structured Markup




                                 stateofsearch.com
            @stevejlock
SPDY & AJAX For Blistering Speed




             @stevejlock
The Bieber Authorship Problem




                                http://images4.fanpop.com/
            @stevejlock
AuthorCrawler




    @stevejlock
The Actionable Stuff :-)

=> Peter Gloor:
http://cci.mit.edu/pgloor/
=> Coolhunting research downloads:
www.ickn.org/publications.html
=> Condor / TeCFlow Software:
www.ickn.org/download.html
=> Swarm Creativity Blog:
http://swarmcreativity.blogspot.co.uk
=> Implementing structured markup:
http://schema.org


                     @stevejlock
More Actionable Stuff!

=> SPDY Protocol:
http://dev.chromium.org/spdy/spdy-whitepaper
=> Crawling AJAX:
https://developers.google.com/webmasters/ajax-
crawling/docs/getting-started
=> Authorship Markup:
http://googlewebmastercentral.blogspot.co.uk/2011
/06/authorship-markup-and-web-search.html
=> Tom Anthony Author Crawler:
http://www.tomanthony.co.uk/tools/author-crawler/


                   @stevejlock
Thanks for listening :-)



=> Slides: analyticsseo.com/sascon

=> Email: steve.lock@analyticsseo.com

=> Twitter: @stevejlock / @analyticsseo

=> LinkedIn: linkedin.com/in/stevejlock

=> Jobs: http://www.analyticsseo.com/seo-jobs-
web-application-developers-needed



                    @stevejlock

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Cutting Edge Search Technology SAScon May 2012

  • 1. Cutting Edge Search Technology May 2012 @stevejlock
  • 2. SXSW Interactive http://static.tumblr.com/ @stevejlock
  • 3. Collective Intelligence History michellescreativetreasures.blogspot.com @stevejlock
  • 4. Collective Intelligence History http://thefrogweb.files.wordpress.com/ @stevejlock
  • 5. Collective Intelligence History http://www.anglersmail.co.uk/ @stevejlock
  • 6. Collective Intelligence History http://thefrogweb.files.wordpress.com/ @stevejlock
  • 7. Peter Gloor (MIT) http://i.ytimg.com/ @stevejlock
  • 8. Introduction To Coolhunting http://www.aaanything.net/ @stevejlock
  • 9. Diffusion of Innovation http://en.wikipedia.org/ @stevejlock
  • 10. Swarm Creativity http://i.huffpost.com/ @stevejlock
  • 11. Coolhunting In Action => Predict Hollywood box office takings. => Its been used to game stock markets & make investment decisions. => Google predicting flu outbreaks & formal medical research. => Business decisions inc. product development roadmaps & retail / e-commerce. => BBC research believe this could be the next step of evolution for the human race. @stevejlock
  • 12. Almost As Awesome As Back To The Future icollector.com @stevejlock
  • 13. Yet Easy To Understand As An SEO ;-) http://www.demoscience.org/ @stevejlock
  • 14. Schema.org - Structured Markup stateofsearch.com @stevejlock
  • 15. SPDY & AJAX For Blistering Speed @stevejlock
  • 16. The Bieber Authorship Problem http://images4.fanpop.com/ @stevejlock
  • 17. AuthorCrawler @stevejlock
  • 18. The Actionable Stuff :-) => Peter Gloor: http://cci.mit.edu/pgloor/ => Coolhunting research downloads: www.ickn.org/publications.html => Condor / TeCFlow Software: www.ickn.org/download.html => Swarm Creativity Blog: http://swarmcreativity.blogspot.co.uk => Implementing structured markup: http://schema.org @stevejlock
  • 19. More Actionable Stuff! => SPDY Protocol: http://dev.chromium.org/spdy/spdy-whitepaper => Crawling AJAX: https://developers.google.com/webmasters/ajax- crawling/docs/getting-started => Authorship Markup: http://googlewebmastercentral.blogspot.co.uk/2011 /06/authorship-markup-and-web-search.html => Tom Anthony Author Crawler: http://www.tomanthony.co.uk/tools/author-crawler/ @stevejlock
  • 20. Thanks for listening :-) => Slides: analyticsseo.com/sascon => Email: steve.lock@analyticsseo.com => Twitter: @stevejlock / @analyticsseo => LinkedIn: linkedin.com/in/stevejlock => Jobs: http://www.analyticsseo.com/seo-jobs- web-application-developers-needed @stevejlock