This document discusses using social media data mining techniques to predict the future. It describes how coolhunting, which involves analyzing innovative people and ideas spreading online, can be used to predict things like box office revenues, make investment decisions, and anticipate medical issues like flu outbreaks. The document provides examples of companies that use these techniques and outlines 10 steps for becoming a coolhunter, including learning about swarm creativity, starting an online community of innovators, and developing data analysis skills.
2. About Me
=> Digital Producer for GPMD.
=> UK Co-Chair for SEMPO.
=> Most people know me from Analytics SEO.
=> Worked with hundreds of digital agencies,
start ups and major brands on thousands of
online campaigns.
=> I've been lucky enough to speak at lots of
industry events and been featured in the likes
of .net Magazine and Webmaster Radio.
@stevejlock
14. How Coolhunting Is Being Used Today
=> Predict Hollywood box office takings.
=> Its been used to game stock markets & make
investment decisions.
=> Google predicting flu outbreaks & formal
medical research.
=> Business decisions inc. product development
roadmaps & retail / e-commerce.
=> BBC research believe this behaviour could be
the next step of evolution for the human race.
@stevejlock
38. 10. Maybe Even Become A Data Scientist?!
http://3.bp.blogspot.com/
@stevejlock
39. Resources: Cool Books & Research
=> Peter Gloor Books & Papers
=> ICKN Coolhunting Research Downloads
=> Analyzing Social Media Networks with NodeXL
=> Mining the Social Web
=> Groundswell
=> Python for Data Analysis
=> Analyzing (Social Media) Networks with NodeXL
@stevejlock
40. Resources: Cool Software
=> Condor / TeCFlow Software
=> NodeXL
=> Mining The Social Web Code (github)
=> Gephi
=> Google Fusion Tables
=> Mentionmapp
=> Salesforce Ideas (Originally CrispyNews)
=> RSS Owl
=> RapidMiner
@stevejlock
41. Resources: Cool Blog Posts & Articles
=> Mapping github
=> How do I become a data scientist?
=> Visualize your Site’s Link Graph with NodeXL
=> How to Visualize Open Site Explorer Data in Gephi
=> Visualize Your Backlinks with Google Fusion Tables
=> One More Great Way to Use Fusion Tables for SEO
=> Twitter network analysis and visualisation II: NodeXL
@stevejlock
42. Resources: Cool Websites
=> Swarm Creativity Blog
=> Connected Action Blog (NodeXL)
=> Groundswell / Empowered
=> Majestic SEO Research
=> Gephi Blog
=> Udacity
@stevejlock
