1. A Guide To Digital
Marketing Campaign
Metrics 2013
@stevejlock

2. About Me
=> Head of Search @ GPMD
=> UK Co-Chair @ SEMPO
=> Most people know me from Analytics SEO
=> Worked with hundreds of digital agencies, start
ups and major brands on thousands of online campaigns
=> I've been lucky enough to speak at lots of search
marketing conferences and write for net Magazine
@stevejlock

3. About GPMD
@stevejlock

4. Informational & Non-Transactional
http://blog.intohigher.com/
@stevejlock

5. Branded Versus Non-Branded
Mashable.com
@stevejlock

6. Pro Tip: Analysing Traffic Quality
http://www.kaushik.net/
@stevejlock

7. Pro Tip: Always Apply Values To Goals
http://blog.intohigher.com/
@stevejlock

8. Ecommerce Events & Goals
Koozai.com
@stevejlock

9. http://www.pauleycreative.co.uk/
SEO Assists #winning
@stevejlock

10. Conversion Rate #winning
http://cdn.cnwimg.com/
@stevejlock

11. Speed #winning
dailymail.co.uk
@stevejlock

12. http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/
100ms latency lost them 1% in sales!
Amazon Average Page Speed
@stevejlock

13. http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/
Half a second cost Google a 20%
Google Homepage
decrease in traffic
@stevejlock

14. GWT: Crawl Errors
http://uk.queryclick.com/
@stevejlock

15. Visibility Metrics & # Keywords
http://library.thinkquest.org/
@stevejlock

16. http://www.stayonsearch.com/
On Page SEO
@stevejlock

17. Relevancy & Topical Analysis
@stevejlock

18. michellescreativetreasures.blogspot.com
User Engagement & Google
@stevejlock

19. Referring Domains
Facebook.com
@stevejlock

20. Domain Authority & Brand Signals
layoutsparks.com
@stevejlock

21. http://threeminutethoughts.files.wordpress.com/
Social Engagement
@stevejlock

22. Local SEO & Citations
http://www.peakwebmarketing.com/
@stevejlock

23. Google Penguin Update
http://www.constant-content.com/
@stevejlock

24. michellescreativetreasures.blogspot.com
“Natural” Link Profiles
@stevejlock

25. Identifying Low Quality Links
http://techwyse.com/
@stevejlock

26. The Future
http://tltonline.ru/
@stevejlock

27. michellescreativetreasures.blogspot.com
Authorship: The Who
@stevejlock

28. Authorship: The Bieber Problem
http://media.komonews.com/
@stevejlock

29. Automated Network Analysis
http://static.squarespace.com/
@stevejlock

30. Spam Signals & Penguin
http://thesemblog.com/
@stevejlock

31. Impossible Algorithms
http://pokerknave.com/
@stevejlock

32. Resources
=> Everything Avinash has ever written
=> @paulnrogers Digital Marketing Resources
=> Danny Dover SEO Secrets
=> SEOmoz Algorithm Update History
=> Paddy Moogan Link Building Book
=> Distilled Excel / ImportXML for SEO
@stevejlock