Agroenterprise without borders. The world bnk IFC WBI conference. Singapore Aug 2009

1. Agri-food Standards in the EU: Will Asian Markets Follow a Similar Path ?.. Steve Homer

2. Content

3. Public Standards Framework Standards Institute Accreditation Board Industrial Metrology Institute BIPM International Weights and Measures ISO ILAC / IAF Calibration Laboratories Inspection Bodies System Auditors System Certifiers ISO 22000 ISO 9000 ISO 14000 Testing Services Adapted from UNIDO TCB

4. Private Standards Framework ISO 22000 ISO 9000 ISO 14000 Testing Services Business to Business Business to Society Private GAP Private GMP ENVIROMENTAL EQUALITY & RIGHTS SOCIAL & LABOUR Business to Consumer 1990 2010 2000

6. Lifecycle of compliance drivers… Drivers develop faster than most standards and decay over time Drivers Niche Response Model developed with David Richardson NSF-CMi Multi stakeholder voluntary standards & consumer labels flourish Part campaign, part solution, not ISO, generally not science based PVS PVS PVS PVS PVS PVS PVS PVS

7. Lifecycle of compliance drivers… Drivers develop faster than most standards and decay over time Drivers Niche Response Public Response Industry “private or coalition” Response Model developed with David Richardson NSF-CMi PVS PVS PVS PVS PVS PVS PVS PVS Slower to respond creating ‘assurance lag’ Expands behind drivers & specialist niche standards

8. Lifecycle of compliance drivers… Drivers develop faster than most standards and decay over time Drivers Niche Response Public Response Industry Response Legal Compliance SPS Market Compliance Private Standard Industry Leader Niche Standard Corporate Response Model developed with David Richardson NSF-CMi PVS PVS PVS PVS PVS PVS PVS PVS Slow to respond creating ‘assurance lag’ Expands behind drivers & specialist standards

11. Another Issue Looms Monday, 1 June 2009 Greenpeace Website “ A three-year, undercover investigation by Greenpeace into Brazil’s booming cattle industry has exposed links between some of Britain’s biggest brands and the destruction of the Amazon rainforest. Cattle ranching in the Amazon region is now the single biggest cause of deforestation in the world, and the expansion of this industry is being driven by the global export market”

13. Still Sceptical ?

14. THE CREDIT CRUNCH

15. IGD - Reasons for paying more for food and drink Thinking about food and drink that you are willing to pay more for, what are the most important reasons for doing so? Source, IGD, UK, 2007

16. A ten year UK private standards cycle Pesticide residues in food, worker health and safety Packhouse labour conditions, excess corporate profit Climate Change Debate

19. Tough times need tough solutions .... UK: Tesco sees premium, ethical sales rise 10 July 2009 | Source: just-food.com UK consumers are turning back to premium and ethical foods despite the continuing impact of the recession, the latest sales data from Tesco has suggested. "In one of the clearest signals yet that consumers are feeling more confident about their own household finances Tesco reports its Finest, organics and Fairtrade ranges are all returning to growth," the UK retailer said. However, Tesco conceded that it has reviewed its range of organic and Fairtrade foods in order to develop "better offers" and increase sales.

21. SUMMARY

26. THANK YOU