21. 1. Pro les & Filters
• implement the new GAsync code
• re-publish the extra speed & social code line
• all domains in 1 GATC #corporateXL
• pro les & lters
• user rights & ownership
22.
23. • exclude internal IP !
• 3th party agencies
• Of ine bureaus ?
• Sub domains / directories
• Exlude Virtual pageviews
• SEO positions
24. • Rawdata pro le | MASTER pro le
• Separate Pro les for segment
• ‘cpc’ only
• limited geography
30. Why use advanced segments ?
• Isolate and analyze subsets of your traf c post-data capture
• Compare segments and key performance metrics side by side
• Analyze your traf c with prede ned or customized segments
• Use on historical data.
• Available in all accounts and pro les.
31. 4. Goals & Funnels
• make the ‘interaction’ measurable
• goals = quality
• investigate the drop-outs
• look for site entries with the highest conversion%
32.
33. entering the
leaving the funnel
funnel
de ned Goal
38. • Leave notes around important activities for others to reference
• Track before-&-after performance around campaign launches
and major site changes
48. • Dedicated support
• Processing power
• SLA's
• Advanced analytics tools
49. Advanced Analytics Tools ?
• Funnel Flow visualisation
• BigQuery integration
• Access control
• Multi channel modelling
• Doubleclick for advertisers + Adwords integration
50. State of the art : Multi Session Analytics
• visitor-level remarketing
• Non-convertor analytics
• Conversion Rate Analytics
• Lifetime Value Analytics
• ...
51. Multi Channel Modelling
• Firstclick | lastclick or Lineair
• Time decay model : the more at the end of funnel, the
more assisted value
• U-curve : devide weight on rst and last
• based on site engagement, based on display type
(discounts)-level remarketing
55. GA Premium strategy
• Google penetrates Fortune500
• Enterprise solution vs. free tool
• Compete Vendors with Worldwide user-force
• Dedicated support team of 200+ consultants
• Offer a full service solution
57. TODO Business Intelligence
• GA Advanced Tagging
• Segmentation & Pro les
• Channel Attribution #utmtagging
• Web Analytics Audit # ndquickwins
• Conversion optimization & monitoring