An overview of our agency, our approach and loads of our work!

2. What we believe

3. we don’t sell shit to sleepwalkers

4. In the last quarter century...
Redefining Prosperity: UK Sustainable Development Commission 2009

5. In the last quarter century...
Global Economy 100%
Carbon Emissions 40%
Global Ecosystems -60%
Redefining Prosperity: UK Sustainable Development Commission 2009

6. We (the UK) are consuming
three planets each.

8. What makes us happy?
Redefining Prosperity: UK Sustainable Development Commission 2009

9. What makes us happy?
Partner/spouse and family relationships 47%
Health 24%
A nice place to live 8%
Money and finances 7%
Religious or spiritual life 6%
Community and friends 5%
Work fulfilment 2%
Don’t know 1%
Redefining Prosperity: UK Sustainable Development Commission 2009

10. The debt burden
- Personal debt in the UK more than
doubled from 1990 to today.
- Even during the 2008 recession, it
was growing at the rate of £1m
every 11 minutes.
- In 2008 it reached £1.5 trillion,
higher than our GDP .

11. “Growth for the sake of
growth is the philosophy of
the cancer cell.”
Edward Abbey

12. “Our commonest economic error is
the assumption that production and
trade are our only practical
activities, and that they require no
other human justification or
scrutiny.
“We need to say what many of us
know in experience: that the life of
man, and the business of society,
cannot be confined to these ends;
that the struggle to learn, to
describe, to understand, to educate
is a central and necessary part of
our humanity.”
Raymond Williams
Raymond Williams, Communications, 1962

13. Advertising is an
accident of capitalism.

14. Consumerism will
not save us.

15. we are not all evil wankers
10% 65% 25%
altruist consensual selfish bastards

16. we don’t over-estimate understanding
“It isn’t pollution that’s
harming the environment.
It’s the impurities in our air
vice president dan quayle and water that are doing it.”

17. social proofing
26% 33%
in this hotel in this room

18. we understand our audiences
would love to i will if you will not on your nelly

19. clear call to action
audience identified

20. we fight for headspace

21. we know the zeitgeist

22. we know what people are thinking about

24. Frame the Debate

25. Make people feel good not guilty
Empower
Celebrate
You can make a difference

26. Use emotional triggers

28. taking it mainstream

29. Taking part...
- 66% of adults took part in
two or more different
cultural or sport sectors
- 79% had visited historic
environment sites
- 65% had visited a museum,
gallery or archive
- 54% used a public library
DCMS Taking Part Survey 2009

30. The value of ‘taking part’
- Mental wellbeing (or happiness!)
- Social cohesion and stronger communities
- Volunteering and engagement
- Lifelong learning
- Mass innovation and inspiration

31. My pitch
- Happiness and wealth fell - Non-materialist forms of - Reaching people, and
out with each other more social capital and fighting for headspace, is
than half a century ago. experience are part of the a core strength of the
solution. communications.
- We need to ‘reboot’
economics and find a way - Culture and the - This is what we are for.
to achieve prosperity experience economy can
without growth. win us back from
materialism.

33. Our work

36. Arrangement 1

55. people or pollution? stations or stationary?
Great business needs great transport. Great business needs great transport.
One chance, one choice for a £3billion One chance, one choice for a £3billion
investment in our city’s future. investment in our city’s future.
www.unitedcity.co.uk www.unitedcity.co.uk

56. invest or congest? transport or tailbacks?
Great business needs great transport.
One chance, one choice for a £3billion
investment in our city’s future.
Great business needs great transport.
One chance, one choice for a £3billion
investment in our city’s future. www.unitedcity.co.uk www.unitedcity.co.uk

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64. Save your planet. Start with Manchester.
Take the climate change pledge.

67. Allied London Lancashire Wildlife Trust Oz Promotions
Arup The Lowry Northwest Trades Union Congress
Bolton MBC MANCAT Oldham MBC
Bury MBC Manchester Airport Quantum
Bridgewater Hall Manchester Metropolitan University Red Rose Forest
Community Foundation for Greater Manchester Manchester City Art Galleries Rochdale MBC
Co-operative Bank, Smile and CIS Manchester Pride 2005 RWE Solutions
Cornerhouse Manchester Student Christian Movement Salford City Reds
CTAC Manchester City Council Stockport MBC
Emerge Recycling Manchester City Football Club Sustainability Northwest
Environment Agency Manchester City Galleries The Printworks
Environment Network for Manchester Manchester Enterprises Salford City Council
ENWORKS Manchester EEACs Sheppard Robson
Galaxy Radio Manchester Museum Tameside MBC
Friends of the Earth Manchester Manchester: Knowledge Capital Trafford MBC
George House Trust Manchester United Football Club United Utilities
GMPTE MIDAS University of Bolton
GM CVO Mersey Basin Campaign University of Manchester
Groundwork Northwest Museum of Science and Industry University of Salford
ITV Granada Moonfish Urbis
Nornir Wigan and Leigh College
North West Regional Assembly Woodford Group
Northwest Business Leadership Team Wigan Athletic Football Club
Northwest Regional Assembly
Northwest Regional Development Agency

68. 90:9

69. 90:79

72. Place, image and identity

73. Old school brand theories
- Products = Emotion
- Organisations = Personality
- Destinations = Experience
-PLACES = all of the above

74. Pre-requisites Presence
Anholt City
People Place
Brands Index
Pulse Potential

75. An emerging !
Greener than
‘image’ map for How do we you think
Every house has
a garden
make it real? !
Wythenshawe ! !
Stock transfer &
! investment
Diversity Eight year waiting lists
!
Community
Space
groups !
Private housing
"
Community Homes !
ASBO’s
Affordable housing
!
! Airport / hospital
W
Every school is a
new school Jobs and
Education Economy "
Attainment improving Worklessness
significantly
!
Unemployment
improving
!
Possible major change
" Connections Health
!
Must do better Role of the hospital
! "
Major brand issue Shopping and Physical and mental
Leisure health
!
Where we are or where we’re going ! " Services improved
Farmers market Retail offer Action point !
Where people think we are Forum Good story "
! Action needed !
Where we were

76. Tourism campaigns
Acts as a driver for image; share Shared themes, storylines and Gets you on the radar; sets the
campaign tactics and themes campaign tactics context for visits and promotion
Place brand
& image
Supporting an urban Housing market renewal Confidence & community
renaissance cohesion

77. Place brands and regeneration
- A flag to rally under, to embody belief and ambition
- An attract and dispersal tool for marketeers
- A signifier for civic vision and strategy
- A kite mark or endorsement
- BUT most importantly the place IS the brand.

78. 74

79. Adapting the Landscape

80. Adapting the Landscape
Connectio n Business Lifestyle Play Creativity Food Environment Energy
Waterways Industrial sites to Other open land use – golf Registered and country parks Innovation zone Existing productive Waste management Underutilised and low
be celebrated course, quarry, cemetery etc agricultural land intensity farmed open land
Railways Delamere Forest Landscape icons Urban greening with biomass potential
New employment location Settlements (public art) New forest farms
Motorways National cycleways Mersey tidal power
Post-panamax container Lower Mersey Basin
Innovation cluster
shipping terminal and major urban areas Regional cycleways Wind farm
Manchester Shipping Housing site of more Mersey waterfront University expansion Areas with wind
Canal port investment than 200 dwellings farm potential
New leisure destinations
Mersey Gateway Major mixed-use scheme from industrial sites
suspension bridge
Country houses and estates
Country parks on
former industrial sites
Current and future landscape potential
Newlands Mapping by Urban Practitioners and URS Corporation
Additional design by Creative Concern

83. 79