These are Jason Halley's slides on Tout for an engagement workshop for Digital First Media.

1. Using TOUT effectively
Digital First Media/MediaNews Group
Presentation by Jason Halley/Chico-Enterprise-Record
Wednesday, December 4, 2013

2. Introduction - Why Video?
According to a 2013 Digital Diode YouTube video:
Over 90% of Internet traffic is video content
Video constitutes 50% of mobile wireless network traffic
(rising to 66% by 2017)
An Internet user watches 186 videos on average each month
60% of visitors watch video content before reading text on
the same webpage
YOUTUBE: http://www.youtube.com/watch?v=4sVv9CHsY40
Sources: ByteMobile Analytics, Comscore, Cisco, Aimclear, Forrester, Eyeviewdigital.com, YouTube
Wednesday, December 4, 2013

3. Introduction - Short Stats
According to SocialBreakers article in November 2013,
YouTube videos under 2 minutes generate the most views
http://www.socialbakers.com/blog/1984-videos-under-two-minutes-generate-the-most-youtube-views
Wednesday, December 4, 2013

4. TOUT - The Platform/Device
Benefits include:
Real-time publishing, social
media integration
Use multiple devices (iPhone,
iPad, DLSR, etc)
Low production costs
Opportunity to monetize via
pre-roll advertising units
Wednesday, December 4, 2013

5. DFM/MNG - The Content
Driven by deep heritage in newspapers, MediaNews Group:
Provides highest quality of news/media content
Be the leading provider of local news, information and services
Enhance content and integrate across all available distribution platforms
Focused on local news content
Wednesday, December 4, 2013

6. TOUT - The Breakdown of Tools
How it’s viewed:
Text ( words, # and @)
Image (eyes, clicks)
Connect (likes, shares)
How it works:
Supplemental, informative,
timely, social, integrated
Wednesday, December 4, 2013
http://www.tout.com/m/8u4t0g

7. TOUT - Supplemental/Supportive
TOUTS provide ways for your stories
to feature:
Motion:
City of Chico leaf pickup crew works on
Downing Ave. Wednesday morning.
http://www.tout.com/m/jir9bg
Sound:
#SouthKorea #education delegation visits
@ChicoState to celebrate 25yrs of teacher training
#highered #studyabroad
http://www.tout.com/m/ho2f2w
Be sure that your TOUTs add to the
story, not take away
Wednesday, December 4, 2013

8. TOUT - Supplemental/Visual
TOUT is acts as a video platform:
Keep it simple, exciting. Show people what they WANT to see
http://www.tout.com/m/0pgmiq
Wednesday, December 4, 2013
http://www.tout.com/m/ofhvg6
http://www.tout.com/m/j3pt1w

9. TOUT - Supplemental/Personal
At its core, it’s social network:
Don’t be afraid to be personal, connect to your audience
http://www.tout.com/m/mu07jq
http://www.tout.com/m/yw70ig
Be professional, your reputation is at stake
Wednesday, December 4, 2013

10. TOUT - Informative
In the information, be sure to
provide complete and useful
information to elicit a click
Make it exciting!
Wednesday, December 4, 2013

11. TOUT - Timely
Live Coverage:
http://
live.chicoer.com/Event/
Butte_College_Game_Day_Live_N
orthern_Division_Championship
Same-Day Article: http://
www.chicoer.com/sports/
ci_24632388/butte-college-footballteam-states-case-northern-division
http://www.chicoer.com/breakingnews/ci_23853157/planecrashed-between-paradise-and-neal-road-dump
Wednesday, December 4, 2013

12. TOUT - Social
Link to TOUT, Facebook profile/pages, Twitter, etc
Wednesday, December 4, 2013

13. TOUT - Integration
Embed for articles
Wednesday, December 4, 2013

14. TOUT - Integration
Link for Mobile
Wednesday, December 4, 2013

15. TOUT - Integration
Edit TOUTs to link to stories, etc
edit post-posts, repost
Wednesday, December 4, 2013

16. Why TOUT?
TOUT offers a perfect balance of rich content that users
desire in real time with the efficiency of use content creators
can produce
Wednesday, December 4, 2013

17. Conclusion
“Life as is happens” in color, sound and motion!”
Q&A
QUOTE: http://www.movements.org/how-to/entry/how-to-use-tout-the-network-for-real-time-vides-status-updates-a.k.a.-touts/
Wednesday, December 4, 2013