Community engagement overview
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Slides for workshop for York Daily record.
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Community engagement overview
- 1. Why We Engage Steve Buttry sbuttry@journalregister.com York Daily Record/Sunday News November 9, 2011
- 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com
- 3. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 4. What engagement isn’t • Promotion (though it has promotional value) • Distribution of content (though you should) • Purely a digital pursuit (it uses digital tools along w/ traditional ones)
- 5. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 6. 3 types of engagement * • Outreach • Conversation • Collaboration * Joy Mayer, Reynolds Journalism Fellow, University of Missouri
- 7. Avenues of Engagement • Social media • Content submissions • Blogs • Interactive content • Crowdsourcing • Voting, contests • Breaking news • Comments • Stories • Schools, groups • Events • Feedback • Curation • Print • Aggregation • Face to face
- 8. • Connect w/ sources (balance, disclosure?) • Check pages of agencies, people on beat • Crowdsourcing • Look for people in the news • Ask for permission to use photos • Search (not all content is public)
- 9. • Engage on other pages, not just your own (and not just to promote) • Be conversational • Share links from other sources • Create a journalist page • If “friending” sources bothers you, address in profile
- 10. • Many more users • Great for breaking • Much info private news • Tougher to search • Great real-time • Not as immediate search (less frequent • Engagement not as updates) intrusive • Engage, don’t • Hashtags help w/ intrude search, conversation
- 11. • Follow officials & agencies on beat • Twitter Search (advanced) • Hashtags (regular & spontaneous) • NearbyTweets • Breaking news • Crowdsourcing
- 12. Use other social tools, too
- 13. Why use Twitter? • It can save you time • It extends your reach • It’s an engaging, conversational tool • It’s great for connecting with eyewitnesses • Powerful real-time search
- 23. Tools to help w/ social media • Twitter Search (Advanced) • Facebook search • Nearby Tweets
- 24. What is curation? Museum curator: Journalism curator: • Studies topic • Studies topic • Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates • Authenticates • Groups related items • Groups related items • Provides context • Provides context • Presents collected • Presents exhibit content
- 25. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
- 26. Curation tools for journos • Google & other search engines • Twitter Search (advanced) • Other Social media search • Storify, Storyful, Chirpstory • Blackbird Pie • Quote URL
- 27. Curation sources • Social media (Twitter, Facebook, Flickr, YouTube …) • Blogs • Staff content (current & archives) • Other news media (yes, competition)
- 28. Authenticate & attribute • Ask: “How do you know that?” • Ask careful questions of crowd to help you vet & verify • Check links, tweets & information on sources • Link to original source • Attribute
- 30. Blog network • Covers areas we never covered • Varied voices • Recruit blogs overlapping your beats • Offer clubs liveblogging opportunities • Neighborhood, church, nonprofit newsletters
- 31. Don’t forget IRL Engage community in person: • Events • Community Media Lab • Tweetups • Community group meetings • In work, life routines
- 32. Why to liveblog • Immediacy • News value • Storytelling • Traffic • Community engagement, loyalty • Interactivity • Saving time
- 33. Liveblog formats • Update (time-stamp, reverse-chron) in blog or story template • Use CoverItLive • Use ScribbleLive • Live-tweet (on Twitter or feeding blog) • Video stream (w/liveblog) • Raw, edited or moderated
- 34. Tips, techniques • Short, frequent takes • Space isn’t an issue; engagement is • Liveblog becomes notebook for story • Consider links, polls, photos, audio, video • Promote live & replays • Tweet links to liveblog & replay • OK to step away for question, video, etc.
- 35. Managing liveblog & print story • Liveblog is notebook: cut, paste & edit • Note when you know you’ve written good lead or passage for story • Does summary (w/ web plug) work for print? • Plug “complete coverage” in liveblog
- 36. Liveblogging situations • Breaking story • Meeting • Festival, event • Trial • Daylong (Election Day, heat wave) • Sporting event (can use fans, HS journos) • Live chat
- 37. Why crowdsource? • It saves time • Connecting with sources has always been one of a journalist’s most important jobs • You bring more voices to your news reports • The crowd knows more than we do • You engage the community
- 38. Set the stage • Build engaged community (follow people, converse with them) • Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL) • Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
- 39. Crowdsourcing tips • Say what you know • Say what you want to know • Say what you don’t know • Say what you need to know • Don’t spread rumors • Vet sources & information
- 40. Throughout the process • Seek story ideas & tips • Ask questions as you gather info • Share data with community • Ask public to continue the conversation
- 41. Varying situations • Investigations • Breaking news
- 43. Crowdsource
- 44. Crowdsource
- 45. Say what you don’t know
- 46. Varying situations • Investigations • Breaking news • Annual, seasonal stories • Community info • Crowdmaps • Supplement staff work • Seek photos
- 47. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com
Notas do Editor
- We’ll discuss how reporters need to use social media to cover their beats more efficiently.
- We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
- We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
- The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.