Selecting a recurring billing platform is a risky decision, selecting the wrong one can cause havoc on your business, your customers, and your coworkers.
In this webinar Fusebill CEO, Steve Adams will share seven sins of subscription billing so you know what to watch out for when conducting your research and making your selection.
1. Seven Sins of Subscription Billing
Steve Adams – CEO
March 28, 2013 1
2. Speaker Introduction
Steve Adams, CEO
stevea@fusebill.com
www.fusebill.com
Thursday, March 28, 2013 2
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3. Agenda
1. Billing for the subscription economy is challenging
2. Seven Sins of Subscription Billing
3. Fusebill Introduction
www.fusebill.com
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4. Key Takeaways
• Think about your current and future needs
• No ‘one size fits all’ solutions
• The Biblical 7 sins are more interesting than the billing sins…
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5. BILLING IN A SUBSCRIPTION
WORLD
www.fusebill.com
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6. Fusebill Introduction
Fusebill automates
invoicing, billing and
collections for subscription
based companies.
We pride ourselves on our
customer support and
service.
We measure our success by
our customer’s success.
www.fusebill.com
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7. Subscription Economy Overview
It’s no longer about selling a product
one at a time, but about offering a
service.
No matter what your
industry, subscriptions are growing by
leaps and bounds.
Forrester Research predicts by 2016
subscription licensing models will reach
50% of the total software license
market.
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8. Billing Service Overview
Automated Billing for Subscription Based
Companies:
• Recurring billing and payment solutions,
• Invoicing and credit card collections,
• Real-time visibility to key subscription
metrics
For businesses with products or services
billed on a recurring bases, a billing
service:
• Reduce costs,
• Improve customer response times,
• Streamline operations
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9. Transactional back office systems fail
Recurring Billing
Initial Sales
Process Renew Upsell Multiple
Concurrent
Subscriptions
Cross- Usage Based
sell Charges
Traditional transactional systems
don’t support recurring Credit Card
Expiry, Fraud, etc.
9
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10. The Seven Sins
1. Rely on a gateway
2. Do-it-yourself systems
3. Ignore Security and PCI Compliance
4. No Product Catalog
5. Limited scope and scale
6. Revenue sharing with your vendor
7. Insufficient Support and Engagement
www.fusebill.com
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11. Sin #1 – Rely on a Gateway
• Payment Gateways are needed to process credit cards online
– Authorize.net, Beanstream, Chase, Moneris etc.
• Fusebill integrates with over 30 gateways…
• Most have added basic ‘recurring billing’ capabilities
• Easiest solution for a raw startup
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12. Payment Gateways Limitations
• Billing intelligence: Gateways process
charges – don’t determine amounts Taxes
Coupons Pro-rating
• Manage Customers, not transactions Discounts Add-ons
• Reduce credit card declines and
chargebacks Price Plan Free Trials
• Data portability Price
• Insights to subscription business via
reporting and analytics
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13. Sin #2 - DIY Billing Systems
• Startups and Development shops are often tempted to build
• Why is it tempting?
– Everyone starts with a simple pricing model
– Using existing resources – ‘Free’
– How hard can it be?
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14. “Just” bill by credit card
PCI
Security Fraud
Compliance
Card Expiry Declines Chargebacks
Fees Volume Prorating
Chargebacks
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15. DIY Billing becomes Bottleneck
Resource battles: By automating our billing
• Core product takes priority
• Sales, marketing, finance take with Fusebill, we’ve freed
backseat up our sales and
development team to
Manual Processes are band-aids. focus on our business
Mélanie Attia, e-signlive
Internal demands ignored until
critical.
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16. Sin #3 – Ignore Security & PCI
• PCI – security and process requirements driven by credit cards
• Protecting billing data from:
– External risks – hacking, theft, disclosure
– Internal risks - misplaced drives, backups, agent access
• Downside?
– Business risk – client data disclosure
– Unable to process credit cards
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17. Sin #4 – No Product Catalog
• Some invoicing systems (Freshbooks, Quickbooks) let you
define an invoice and set it to recur.
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18. 2 @ $100 BasicBasic
2 @ $100
2 @ 2 @ $100
$100 Client AA
Client
2 @ $100
2 @ $100
2 @ $100
2 @ $100 Premium
2 @ $100
2 @ $100 Client B
2 @ $100
2 @ $100
2 @ $200
www.fusebill.com
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19. 2 @ $100 Basic
2 @ $100
2 @ $100 Client A
2 @ $100
2 @ $100
2 @ $100
2 @ $100 Premium
2 @ $100
2 @ $100 Client B
2 @ $100
2 @ $100
2 @ $200
• Clients are setup individually (and manually)
• Can’t answer ‘how many clients are on the basic plan’
• Can’t change the price easily
• Can’t upsell/change with pro-rating
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20. Product Catalog Needs
• Define / configure products Ask:
– One-time fees • Can I support my price
– Recurring plans?
• Can I report properly?
– Volume / users • What happens when:
• My pricing changes
• Define pricing options • I have a promotion
– Recurrence frequency • I have a new product
– Coupons
– Discounts
– Trial periods
– Apply taxes?
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21. Sin #5 – Don’t address complexity and scale
Multi Pricing complexity grows
Product exponentially:
• Product proliferation
• Currencies
Price • Channels
Models • Promotions
Simple • Sales models
Pricing
Price Manual Processes become error
Points prone
Invoicing
By automating our billing with Fusebill, we’ve freed up our sales and
development team to focus on our business. - Mélanie Attia
www.fusebill.com
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22. Issues of Scale
• Need for automation increases as customer base grows
– New Orders
– Customer calls
– Collections – and collection failures
• Drive toward customer self-service
– Ordering
– Manage credit cards, renewals, billing questions
• Integrate to related systems
– CRM, Accounting
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23. Sin # 6 – Revenue Sharing
• Many services base their pricing on your revenues (e.g. 2%)
Online Payment –
Ordering Rating Generation Delivery
presentation Collection
Billing Cost $0.20 Billing Cost $2000
It shouldn’t cost more to use bigger numbers on the invoice!
www.fusebill.com
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24. Sin #7 – Insufficient Engagement & Support
• Big or small, there are complexities and quirks in all billing
processes
• Most people (and companies) don’t have experience buying
billing systems
• Vendors should actively help:
– Understand your own needs
– Show how systems meet your needs
– Help implement, migrate clients
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Steve has over 20 years of experience in leading high-technology and software companies, most recently as VP and General Manager with j2 Global, which acquired Ottawa-based Protus. Steve helped propel Protus into one of the fastest growing companies in Canada, with over 555,000 subscribers, before it was acquired in 2010. Steve also worked at Spotwave Wireless, CrossKeys Systems Corporation, Corel and Nortel.Steve is a graduate of the University of Waterloo and the Ivey School of Business.
One-one mapping of invoices to clientsNot selling products – Hard to manage diversity of different optionsCant setup by themselves