Powerful Google developer tools for immediate impact! (2023-24 C)
Sales Brochure
1.
2. More bums on seats
Automate your reservations
No bookings, no cost
3. A Team with Extensive Industry & Online Experience
Cliff Rosenberg William Easton Ian Dresner
MD of LinkedIn General Manager Google Former Owner of Wildfire
Former MD of Yahoo (Non Executive Director) Former Founder of Rebel Sports
(Non Executive Director) (Non Executive Director)
V28.02MAR10
4. ~3 million
searches every
2
month!
6 10 in
customers search online before selecting a restaurant1.
1 2
Source: American Express Hospitality Monitor, June 2007. Google Analytics, Feb 2009*
V28.02MAR10
5. Over 40 MILLION Real Time Bookings in 2009!
0%
96,000 11,000
online bookings every day online bookings every day
11,000 25,000
participating restaurants participating restaurants
12 in
Restaurant Reservations
are made online in real-time San Francisco1
Source: 1) Zagat Survey 2008: San Francisco (43%), Atlanta (40%), Washington D.C. (37%), NewYork (17%.)
V28.02MAR10
6. Long Overdue!
USA: 2000
UK: 2002
Australia: 2009
Real-Time Restaurant Reservations
now available in Australia!
V28.02MAR10
7. Aussies LOVE the Convenience of Online Bookings
Car Hire Flights Hotels
68% booked online
65%
booked online
50%
booked online
Restaurants
Source: Google – Jigsaw Research 2009
V28.02MAR10
8. What the media are saying!
“Gordon Ramsay's Maze and Maze Grill…left no choice by only taking online bookings, via a
reservations system called Dimmi. Maze is the first Australian restaurant to do this and as it
seems a natural progression for the future…”
“…make guaranteed bookings through Dimmi, Australia’s first real-time online reservations
gadget.”
“Gordon Ramsay uses real-time reservations in all of his restaurants around the world and we
find that our guests really appreciate the ease of being able make bookings online, in
their own time. Using Dimmi in Australia will ensure that every experience at maze
Melbourne, from making reservations to dining in our two restaurants, will be memorable.”
“Real-time booking service shows real results”
“Surge in online restaurant bookings”
“The introduction of real-time restaurant reservations is long overdue for the Australian market.
The concept has been hugely successful in the USA & UK markets for over a decade”
“Thanks to Dimmi, a new online booking device, you will soon be able to reserve tables at many
restaurants as you browse.”
"International experience suggests usage will be high with almost one in two restaurant
reservations in San Francisco booked online"
1: The Age, 16 March 2010, 2: The Australian Financial Review Magazine, Nov / Dev 2009, 3: Restaurant & Catering Magazine, April 2010. 4: Open House Magazine, April 2010,
5: Food Week, 16 March 2010, 6: Food 4 Media, 16 March 2010, 7: The Economist, 29 September 2009, 8: e Travel Blackboard, 23 February 2010
9. What the customers are saying!
More Instant
Convenient “I don’t get busy signals,
I don’t get put on hold &
“I can make the reservation I don’t have to wait hours for
whenever I want to” an e-mail response!”
Easier More
“I searched online, so
naturally it would be
Reliable
great if I could also “I know my reservation
book online” will be accurate”
Source: Cornell University (The Centre for Hospitality Research), How Restaurant Customers View On-Line Reservations, Vol 9, No 5, March 2009.
V28.02MAR10
10. Australia’s LARGEST Restaurant Booking Network 5M+
customers searching
for restaurants
every month!
Denotes Premium Booking Partner (agreed additional level of joint marketing activity.)
Note: Sydney Morning Herald, The Age, Good Food Guide & EatOut Sydney display / promote select restaurants only.
12. Changing the way Australians Book Restaurants!
Automatic 24-Hour Reminder
Instant Confirmation
Automatically cross-sells (Reservation Number) Instant Notification
alternate times
Automatic Database
Builder Instant Notification
Personalisation
(allergies, birthdays) Automatic 24-Hour Reminder
Real-time Syncronisation with your
Electronic Reservation Diary (ERD)
V28.02MAR10
13. Never miss another booking - Now Open for Bookings 24/7
"With Dimmi real time restaurant reservations, we convert more of our website visitors into patrons by
allowing them to book online at their convenience“
Giuseppe Zagari , Owner (Aperitivo Restaurant)
Never miss another booking! Open for bookings 24/7
77% of bookings are made when you are closed or
during peak service periods!
Peak
Web traffic into bookings
Service
44%
Open
23% Closed Cut operating costs
33%
Auto database builder
2
Source: 1Cornell University, How Restaurant Customers View On-Line Reservations, March 2009. David Norris, COO, Livebookings Network, August 2008. 3. OpenTable: Oct 2007 V28.02MAR10
14. of restaurants using
The Advantages for Restaurants 59% on-line bookings see
an increase in bookings!
SAVE MONEY INCREASE BOOKINGS SUPERIOR SERVICE
Reduce e-mail tag Bookable 24/7 More consistent
Reduce voice-message tag Attract additional bookings Improved reliability
Reduce labour costs Capture lost bookings Increased satisfaction
"Online real-time reservations have allowed our staff "Dimmi gives our customers the opportunity to book 24/7
more time to focus on service training & product without taking up time from staff. Dimmi will soon
knowledge.“ become the normal booking process.“
Pat Sullivan, Manager (Restaurant Balzac) Tim Connell, GM (Coast)
Source: Cornell University (The Centre for Hospitality Research), How Restaurant Customers View On-Line Reservations, Vol 9, No 5, March 2009.
V28.02MAR10
15. 1 in 3 Restaurants in the USA
use an Electronic Diary
vs
Open for bookings 24/7
Automatically database builder
Saves time & money by improving efficiencies
Converts website traffic into revenue
Superior customer service experience
Automated no-show management
Automated Booking Confirmation & Reminder
Reporting capabilities
Global Remote Access 24/7
Secure remote back-up of reservations
V28.02MAR10
16. Your State of the Art Electronic Reservation Diary
Instant Search
Find past or future If its empty, we will Its just as efficient Next Free Table Expected Arrivals
bookings at the help you fill it! Enter new phone bookings in Makes walk-in’s quick & Real-time summary of
click of a button less than 30 seconds! seamless who is due next
Special Comments
Identification of special
requests, notes and VIP’s
Instant close-outs Automatic Table Pairings
Drag & Drop
Restrict bookings during Simply pairs tables to allow you
Making it easier to
service or block out an to best utilise your space
manage your restaurant
entire area instantly.
V28.02MAR10
17. YOUR expert online marketing partner!
THE BOOKING NETWORK VISIBILITY & DISTRIBUTION E-PROMOTIONS SPECIALS & DEALS
Open for bookings 24/7
SEARCH PRIORITISATION BOOKABLE 24/7 MOBILE BOOKINGS DATABASE BUILDER
Available through Premium Booking Partners only
18. What Restaurant Owners Are Saying...
“...the feedback from our diners is great. Consumers are getting more
adventurous with their restaurant choices and many are investigating their dining
options on the web. Being able to search and compare restaurants on-line and
then make the reservation on-line at the click of a button makes a lot of sense
and is often a lot easier than trying to contact restaurants by phone or email,”
Luke Mangan, (Celebrity Chef, Owner Glass Brasserie / The Palace)
“We are delighted with the response to opening for reservations online with
Dimmi. Within a few hours of going live we were fully committed on our opening
night and in the week since, bookings have exceeded
expectations. We're absolutely thrilled…"
Enda Cunningham (General Manager, Gordon Ramsay’s Maze, Melbourne)
"If you don't use this system you are an idiot! The Dimmi booking system is
magic - 200 people booking in our first 2 weeks. Can any other system beat
that??? In addition you get all their information without having to bother them with
comment cards."
Craig Macindoe (Owner, MuMu Grill)
19. Almost 1,000 Restaurants across Australia 250+
joining
Including 60% of Sydney’s “hatted” restaurants! every month!
20. Over 50% of Australia’s Good Food Guide Restaurants
