We're creating awesome websites and applications using MODX, but being a developer usually brings one downside: we're bad at empathising with our end-users. This talk is about optimising MODX for your end-users. I'll be talking about must-have extra's, easy-to-implement form customisation, brilliant TV's, which you should always use, and of course, a healthy portion of SEO.

1. MODXpo 2013 Köln
Power to the end-user

2. Gauke Pieter Sietzema
Lead developer, CTO at Sterc
!
twitter.com/gpsietzema
linkedin.com/in/gpsietzema
www.sterc.nl
MODXpo 2013 - Power to the end-user
Fail compilation Köln

3. What to expect?
Creating a content workflow
Getting your client to use that workflow
Getting your client to use MODX without continuous help
from you
MODXpo 2013 - Power to the end-user

4. Workflow
!
The flow or progress of work done by a
company, industry, department, or person.
MODXpo 2013 - Power to the end-user

5. Workflow
Define a clear goal for your websites
Create a workflow around that goal
MODXpo 2013 - Power to the end-user

6. Sterc’s goal
!
It's our business aim to translate your
strategic organization goals to online
success!
MODXpo 2013 - Power to the end-user

7. Sterc’s goal
==
Get loads of traffic to our clients’ websites
and transform them into conversions
MODXpo 2013 - Power to the end-user

8. Sterc’s goal
==
Get loads of traffic to our clients’ websites
and sell them stuff online
MODXpo 2013 - Power to the end-user

9. This starts with SEO
MODXpo 2013 - Power to the end-user

10. Search Engine Optimization
!==
Conversion Optimization
Search Engine Optimization (SEO) is meant to generate
traffic to your site
Conversion Optimization (CO) is meant to convert visitors
into clients (conversion)
MODXpo 2013 - Power to the end-user

11. SEO + CO
Think over all content you put up on your website
Google changed, becomes more human-like
Find a good balance between SEO + CO
MODXpo 2013 - Power to the end-user

12. What we tell our clients
Focus on 1-3 keyword(s) or keyword phrase(s) per page
All your content on that page should be relevant to that
keyword/phrase, especially:
Page title
Page URL
META Description
Content: h1-h6 + paragraphs
MODXpo 2013 - Power to the end-user

13. Too much freedom for clients
MODXpo 2013 - Power to the end-user

14. Form customization
Access policies
Manager plugins
File restrictions (size and name: FileSluggy)
Style alterations in the manager
Naming conventions to suit your goals & workflow
MODXpo 2013 - Power to the end-user

15. Less is more
MODXpo 2013 - Power to the end-user

16. MODXpo 2013 - Power to the end-user

17. MODXpo 2013 - Power to the end-user

18. SEO Pro
SEO Pro
MODXpo 2013 - Power to the end-user

19. Additional SEO options
Meh…
MODXpo 2013 - Power to the end-user

20. Meet “SEO Tab”
A new package by Sterc
MODXpo 2013 - Power to the end-user

21. SEO Tab
beta
MODXpo 2013 - Power to the end-user

22. SEO Tab
beta
MODXpo 2013 - Power to the end-user

23. SEO Tab
beta
MODXpo 2013 - Power to the end-user

24. SEO Tab
beta
MODXpo 2013 - Power to the end-user

25. SEO Tab
beta
MODXpo 2013 - Power to the end-user

26. Actual content editing
MODXpo 2013 - Power to the end-user

27. Actual content editing,
redefined
MODXpo 2013 - Power to the end-user

28. Awesome, right?
MODXpo 2013 - Power to the end-user

29. Good News!
They are free to download at:
sterc.nl/modx/seotab
sterc.nl/modx/seopro
Available on Github next week
Also: Google Analytics Dashboard Widget will be released
on Github
MODXpo 2013 - Power to the end-user

30. What’s your best manager
optimization?
XL
MODXpo 2013 - Power to the end-user
Fail compilation Köln

31. That’s it folks, thanks!
!
twitter.com/gpsietzema
linkedin.com/in/gpsietzema
www.sterc.nl
MODXpo 2013 - Power to the end-user
Fail compilation Köln