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Sales & Marketing Club for Small Business in Berkshire
So what’s it all about?
A Simple Recipe
Take 3 Key Sales & Marketing
Requirements
Driving Traffic

Generating Leads

Converting Customers
Add in some…
Mix with Accountability
Allow some time for action
Bake twice a month
Share with friends
Marketing Dashboard
What is the value to a marketer of insight that isn't implemented? Zero.
Key Learnings
Customer Conversion:
10 ways to show customers you
love them
1. Feature Success Stories
2. Offer exclusivity
3. Grandfather them in
4. Loyalty programs
5. Show some personality
6. Social recognition
7. Solicit feedback
8. Guest blogging
9. Refer complimentary services
10. Say thank you
1. Feature Success Stories
2. Offer exclusivity
3. Grandfather them in
4. Loyalty programs
5. Show some personality
6. Social recognition
7. Solicit feedback
8. Guest blogging
9. Refer complimentary services
10. Say thank you
45
Implementation

Take some time to action what you have just learned
See you next time
25th February 2014

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