Haworth\'s Global Capabilities 2011

1. THE WORLD WITHIN REACH

2. Table of Contents
5 Introduction
7 Message from Haworth Leadership
9 Who We Are
11 Global Benefits
13 Markets Served
15 North America
17 Latin America
19 Europe
21 Asia Pacific
23 Middle East & Africa
25 Global Design
27 Global Service
29 Global Sustainability
31 Global Quality
33 Knowledge & Research
35 Global Locations
37 Appendix
Haworth Global Headquarters
Holland, Michigan, U.S.A.
2 3

3. Asia Pacific Africa
Haworth's Global Mission.
Haworth will partner with visionary clients to leverage our industry
expertise and share our workplace knowledge, providing consistent
and exceptional support through a full range of interior solutions and
Europe services around our world.
We understand that in order to best help you succeed we need to help on a global platform.
Middle Every day, in markets around the world, Haworth offers its clients a consistent, responsive
East buying experience – whether you’re in Chicago or Shanghai. And while our culture of innovation
encourages us to explore new concepts and solutions, our strategic focus never varies: delivering
a competitive advantage for our clients’ success.
The Americas
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4. Welcome to the family.
On behalf of our leadership, our members, and our dealer partners, welcome
to Haworth. Whether we’re meeting for the first time or we’ve been exchanging
handshakes for years, consider yourself family.
Haworth stands ready to understand who you are and where you want to
go. We do this by combining the power of our global networks, our proven
scientific tools, and best practices that we’ve learned from working with
thousands of clients. Want to maximize your floor plate, achieve LEED®
certification, or develop a strategy that uses your workplace as a tool to
communicate your cultural values? We have the tools and expertise to get
you there.
Global matters, whether you’re looking for global pricing contracts
that leverage purchasing power or local service representatives that
understand local customs and laws, we’re here to help. Because in the end,
Haworth isn’t just interested in how our products might fit into your facility;
we want to know how your facility fits into your business strategy.
Sincerely,
Matthew Haworth
Chairman
Haworth, Inc.
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5. Quality is our heritage.
Global is our reach.
Adaptable interiors are our expertise.
Haworth’s roots are in Holland, Michigan where founder G.W. Haworth started Our Vision:
his business in 1948 with $10,000 he borrowed from his parents. Privately- At Haworth, we create beautiful,
effective, and adaptable workspaces.
owned ever since, we like to think of ourselves as more Main Street than Wall
Street, offering a personal touch on a global platform. We’ve grown organically, Our Values:
from the ground up, remaining true to our roots. We value our customers.
We value our members.
Today, we are one of the largest furniture manufacturers in the world, with We value integrity.
more than $1.1 billion in sales. Haworth is the only true global company in We value continuous learning.
We value results.
the industry:
We value our world.
• with over 6,200 members globally
• 20 manufacturing locations in 10 countries
OUR MISSION STATEMENT AND VALUES TRANSCEND CONTINENTS. • over 80 offices and showrooms
• more than 600 independent dealers around the world
• 41% of Haworth’s sales are outside the U.S.
• 45% of Haworth’s members (employees) are outside the U.S.
At the core of Haworth is an unshakable commitment to the boundless
potential of people. Our products create the freedom to move, change,
be warm, be cool, and find more satisfaction at work. We believe good
quality combined with beautiful design has the power to sustain truly
successful organizations.
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6. The shortest distance between you and the world.
Haworth can shorten the distance between the desire to grow around
ion. Drawing
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the world and the reality of getting there. We offer the advantage of a
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strong global infrastructure with local manufacturing, dealers, services,
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e co e and distribution resources. Our members and dealers wear the same face,
speak the local language, and share the same cultural experiences as the
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countries where you want to grow.
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• Global network of sales, services, and dealers
• Global product development with local focus
• Global pricing programs
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• Global reporting capabilities
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GLOBAL BENEFITS
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10 11

7. Asia Pacific Africa
Europe
Middle
East
MARKETS SERVED: ACROSS THE STREET. ACROSS THE COUNTRY. ACROSS THE WORLD.
Latin America
North
12
America 13

8. N O R T H AM E R I C A
Haworth is a leader in the North American contract furniture market with
operations in the U.S. and Canada. Our geographic expansion in these
regions is matched only by the growth of our furniture and service
offering: systems furniture, desk and guest seating, steel and wood casegoods,
files, tables, desking systems, floor-to-ceiling walls, raised flooring, lighting
and technology, as well as a wide selection of facilities-and furniture-related
services. In addition, Haworth brings many popular European solutions to the
North American market — ensuring a wide range of options is available with
global appeal.
Worldwide Headquarters Location Canada Headquarters Location
• Holland, Michigan, U.S.A. • Calgary, Alberta
U.S.A. Production Locations Canada Production Location
• Michigan, U.S.A. (8 locations) • St. Pie, Quebec, Canada
• High Point, North Carolina, U.S.A.
• Bruce, Mississippi, U.S.A.
Canada Presence Since 1982
U.S.A. Presence Since 1948 • 7 offices
• 16 full-service dealers
• 17 offices and showrooms
• 280 full-service dealers
Americas' Design Center Location
• Holland, Michigan
All North American production facilities are
ISO 9001 certified and ISO 14001 certified.
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9. L AT I N AM E R I C A
Haworth is a leader in the Latin American contract furniture market with
operations reaching across the region. Sáo Paulo, Brazil is home to Haworth’s
operational base in Latin America. Furniture products from North America,
Asia Pacific, and Europe are distributed through independent dealers
located in many major cities of Latin America.
Regional Headquarters Americas' Design Center Location
• Sáo Paulo, Brazil • Holland, Michigan
Production Location
• Curitiba, Parana, Brazil
Latin America Presence Since 1995
• 15 offices
• 15 full-service dealers
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10. EUROPE
The Haworth European Regional Headquarters is in London, United Kingdom
with staff offices and showrooms operating across Europe. We offer the
convenience of conducting business in a variety of currencies. Our process
starts in the country where the order is placed, which keeps communication
clear and coordinates all processes. Our extensive dealer network further
broadens our reach, offering detailed product knowledge based on Haworth’s
thorough training.
Regional Headquarters Europe Presence
• London, United Kingdom • 100+ years of experience
• 26 offices and showrooms
• 300 full-service dealers
Production Locations
• Agueda, Portugal Design Center Locations
• Ahlen, Germany
• Bad Münder, Germany • Ahlen, Germany
• Menziken, Switzerland • San Giovanni, Italy
• Queluz, Portugal
• San Giovanni, Italy
• St. Hilaire, France All European production facilities are
ISO 9001 certified and ISO 14001 certified.
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11. ASIA PACIFIC
The Haworth Asia Pacific sector offers local service for global clients in Asia Pacific.
Haworth’s sales and marketing, manufacturing, and distribution networks have
expanded significantly in this region during the past decade, giving our customers
access to capabilities and resources unmatched by any other supplier.
Regional manufacturing sites in Shanghai, China, and Pune, India, provide
responsive lead time and quality products consistent with Haworth’s reputation
for world-class excellence. Haworth offers local and multinational customers
knowledgeable sales, design consultation, and technical services with
wholly-owned distribution serving most of the Asian region.
Our organic growth in the emerging markets is unprecedented. We support
clients from around the world who are expanding their footprint abroad. Our ability
to speak the language, understand client needs, and leverage our strong, experienced
network has resulted in success for hundreds of global clients.
Regional Headquarters Asia Presence Since 1987
• Shanghai, China • 19 full-service offices
• 11 full-service dealers
Production Locations
Design Center Locations
• Shanghai, China
• Pune, India • Shanghai, China
All Asia Pacific production facilities are
ISO 9001 certified and ISO 14001 certified.
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12. MIDDLE EAST and AFRIC A
The Haworth Middle East and Africa sector offers local service for global clients.
Furniture products from Nigeria, North America, Asia Pacific, and Europe are
distributed through independent dealers located in many major cities of this region.
Haworth has teamed with a local manufacturer within Lagos. This manufacturer has
been assembling furniture in Nigeria for almost 20 years, with an impeccable history
of meeting all of the regulatory compliance issues. This partner has an 8,000 square
meter manufacturing site that is capable of localizing both our seating and systems
applications for select clients within Africa.
Regional Headquarters Design Center Locations
• Dubai, United Arab Emirates • Dubai, United Arab Emirates
Locally Sourced Production
• Lagos, Nigeria
Presence Since:
• Middle East, est. 1992
• South Africa, est. 1990
• Central Africa, est. 1993
• North Africa, est. 2006
• 11 offices
• 25 full-service dealers
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13. Designed with the world in mind.
AllWays
Drawing on the best worldwide resources and knowledge, Haworth products are
developed through cross-discipline collaboration. Our teams include external,
independent designers along with internal product development teams located in
four key global design markets.
Our philosophy – regardless of geography – is that your environment should inspire
you. By bringing together our vast workplace knowledge and combining it with
our global capabilities, we’re able to provide our customers with high performing
environments that not only look beautiful on the floor plate, but on the bottom line
as well.
A clear, compelling design point of view
From architectural elements to freestanding furniture, our design teams honor discrete
levels of integration throughout our product development process. This deliberate
approach to design means each solution is great alone, yet works together with
other products for effortlessly holistic environments that can endlessly adapt as
needs change.
Haworth Global Design Centers Designed globally, applied locally
GLOBAL DESIGN
• Ahlen, Germany • AllWays – the first Climate Positive Furniture System in the world.
• San Giovanni, Italy Asia Pacific introduced AllWays, a systems product backed by
• Shanghai, China research from the international design consultancy of DEGW and
• Holland, Michigan certification by Good Environmental Choice Australia.
• Kiron – Andreas Struppler, an external designer, designed
Kiron for the needs of today and the foreseeable future. The
incorporation of Haworth's global perspectives and workplace
knowledge ensure Kiron can integrate with any office environ-
ment. Kiron, originally a European product has expanded to
North American markets.
• Bamboo – Haworth's Design Team developed Bamboo to meet
the changing work space needs in Asia Pacific. The Haworth
Bamboo system was designed to accommodate and serve
Kiron workplaces, delivering flexible solutions that are scalable in
features, and configuration.
• Zody – Zody incorporates the features and flair inherent in an
internationally designed product. The project team consisted
of ITO-Design in Germany, Haworth Design Studio in Holland,
Michigan, USA, and the Human Performance Institute of Western
Zody Michigan University in Kalamazoo, Michigan, USA.
Bamboo
Zody’s design is accepted and appreciated on a global scale, as
she comfortably conforms to different groups of population with
extreme differences body heights/shapes and work habits. Since
her launch, Zody has earned numerous awards for performance,
ergonomics, design, and sustainability.
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14. You take care of business; we take care of the rest.
Our powerful combination of global reach and local expertise puts the
technologies, infrastructure, and people in place to manage your work-
space needs worldwide. The process starts with your Haworth Global Account
Manager, a single point of contact that coordinates all your interior needs so you
can get back to work.
Haworth provides a full service offering of global technologies and other services. Our
ability to provide everything from e-procurement to global reporting, from standards
programs to installation services, can expand to meet your needs.
All for one - and one for all.
Haworth provides a Managed Sourcing program for our Project Management + Furniture Services Include: Site
GLOBAL SER VICE surveys, space planning, design, facility management,
global customers that recognizes your needs are more
complex than the sum of your parts. A holistic approach furniture delivery and installation, move management,
will help you refine your real estate planning and create furniture removal, storage, inventory, relocation, recondi-
a single global facilities strategy that helps you: tioning, rental, buy back, trade-in, or disposal.
• Obtain greater efficiency Asset Management: Minimize the amount of furniture
• Reduce schedule time in storage and redeploy furniture from various sites as
• Realize significant cost savings your facilities change.
• Plan schedules and budget forecasts accurately
Standards Program Development: Standardize your
brand across offices, across continents.
Our Managed Sourcing program includes:
Global Account Management: A Single Point of Contact – e-Business Facility and Real Estate Resources: Haworth
your Global Accounts Manager – supported by dedicated offers a comprehensive suite of web-based tools
local account teams to service every site worldwide. enabling collaboration with online product standards,
estimating tools, eProcurement (with punch-out), ser-
• Develops global coverage and an vice management, asset management, key performance
implementation plan indicator reporting, document sharing, and training.
• Creates global pricing contracts to
leverage purchasing power
Metrics: Haworth can establish, track, and report metrics,
• Establishes a dealer distribution model
ensuring you have consistent, real-time access to project
• Ensures local Haworth service and support
information and data.
• Establishes reporting consistency
26 27

15. Minimizing our environmental impact. Our long term sustainability objectives.
Our goal is to lead the environmental revolution by example. At Haworth, • Sustainable Product and
we recognize the interconnected relationships among people, business, Workspace Design
and the environment and strive to achieve balance as we continue to • Energy Management
evolve. The result of this thinking is a business model known as the triple • Green Transportation
• Zero Waste and Emissions
bottom line. Our work space solutions are designed to help our customers
• Green Building and Sustainable
reach their sustainable goals, while placing great importance on protecting
Site Management
the environment.
• Social Responsibility
• Stakeholder Engagement
Our sustainability vision statement.
Haworth will be a sustainable corporation. We engage our employees in
more sustainable practices; we initiate and use processes that are neutral or
improve our environment; and we utilize our resources in ways that create
adaptable and sustainable work space solutions for our customers. We do
all of this globally to protect and restore our environment, create economic
value, and support and strengthen our communities.
GLOBAL SUSTAINABILIT Y
Some of our sustainability accomplishments.
1988 Haworth becomes a charter participant in the EPA 33/50 program,
a pollution prevention initiative
1993 Haworth opens an on-site corporate recycling center
1999 Haworth’s Ahlen, Germany, manufacturing plant was the first Haworth facility –
and one of the first in the industry – to receive ISO 14001 certification
2005 Haworth’s Chicago showroom is first space in the Merchandise Mart to
be certified LEED – CI Gold
2005 Haworth is the first in the industry to join the EPA Climate Leaders program
and pledged to reduce greenhouse gas emissions by 20% per dollar sales
by 2009
2005 Zody® Seating is the first chair in the industry with Gold-level
Cradle-to-Cradlesm certification
2005 Haworth adopts McDonough Braungart Design Chemistry standards
2007 Our Shanghai manufacturing facilities achieved Zero Waste to Landfill goal
2008 Haworth’s AllWays systems furniture is the first climate positive office
system in the world
2009 Haworth owned and operated facilities in North America, China and India
achieve Zero Waste to Landfill goal
2010 All global locations are ISO 14001 certified
Also:
• 76 products are certified as low-emitting.
• 28 products are calculated for carbon footprint.
• 2 lines have been third-party certified as climate positive.
• 51 have product environmental data sheets.
• 42 are listed for potential LEED point contributions.
• 12 Haworth showrooms are LEED certified or registered.
• All major product lines for Haworth North America, Asia Pacific and
Groupe Lacasse are air-quality certified by GREENGUARD or SCS Indoor
Advantage Gold.
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16. We build it as if our neighbor was going to buy it.
The idea that everyone is part of something much bigger than simply assembling
furniture is the key to our quality program. From the front desk to the factory floor, our
members know they have the potential to directly affect our customers’ satisfaction.
Quality programs include:
• A2LA test lab certification
• UL test lab certification
• ISO-IEC 17025 test lab certification
GLOBAL QUALIT Y • British Standards Institution (BSI) ISO 9001 & ISO1 4001
Quality and Environmental Management Systems
• GS approved safety (North America), GS - Mark (Europe)
• BIFMA standards (North America and Asia Pacific)
• TUV European quality auditing system
• AFRDI Australian quality and certification institute
Haworth’s Corporate Quality works hand in hand with our manufacturing
plants to improve our quality in every line and cell. Our mission is all about
having capable processes, achieving zero defects, and most importantly,
delighting each and every customer.
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17. Using science to better inform design.
Encouraging creativity and innovation in any organization demands alignment
among people, processes, and places at the individual, group, and organiza-
tional levels. The Ideation Group provides forward-thinking, time-tested tools
to ensure that a workplace – or change-planning process yields the best possible
results with minimal negative impact and maximum effectiveness.
Services + Solutions
Ideation research stresses applied learning. We make our findings available
to clients through:
• Knowledge Creation
• Knowledge Education
• Knowledge Application
KNOWLEDGE & RESEAR CH
Knowledge Creation
Our scientists’ disciplined, methodical approach to problem solving is critical
to the development of our stores of workplace knowledge. They perform
primary and secondary research on issues facing business in general as well as
the physical environment and client-specific needs. Their findings are incorporated
into new products and client solutions.
Knowledge Education
The Ideation Group’s educators present information on a wide array of workplace
topics. They provide unique, refreshing, and occasionally challenging points of
view. Custom learning programs are also available, in which participants can
build their own workplace knowledge profiles to address specific priorities.
Knowledge Application
Our workplace strategy consultants provide expertise in evolving workplace
issues. Drawing on our science-and-design approach and workplace
knowledge tool kit, the Ideation Group consultants work with you and your
service partners to cultivate greater understanding of the connections be-
tween the social and physical environments.
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18. THE WORLD OF
HAWOR TH 2011
A partner you can trust.
We have more than 600 aligned Haworth dealerships around the world…
and this number is growing. These dealerships are committed business
partners with Haworth. Our teams are dedicated to ensuring the health
of our dealerships and providing ongoing training, business guidance,
and support through tools and services. From major metropolitan areas
to remote locations, our dealers provide a wide range of solutions and
services to clients like you.
Our independent dealers are located around the world and offer:
• Long-term partnerships • Distribution excellence
• Stringent performance criteria • Electronic specifications and
• Full service offering in order entry processes
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local markets

19. APPENDIX
36 37

20. OFFICES AND SHOWROOM LOCATIONS MANUFACTURING LOCATIONS
United States Frankfurt, Germany Middle East, Africa
Global Corporate Leiria, Portugal Regional Headquarters: Asia Pacific United States
Headquarters: Holland, MI London, United Kingdom Dubai, United Arab Emirates Pune, India Big Rapids, Michigan
Lyon, France Seating and Systems (2011) Steel Components
Offices: Madrid, Spain Offices: 64,000 sq. ft. manufacturing space 291,000 sq. ft. manufacturing space
Atlanta, Georgia Menziken, Switzerland Beirut, Lebanon
Boston, Massachusetts Milano, Italy Casablanca, Morocco Shanghai, People’s Republic of China Big Rapids, Michigan
Chicago, Illinois Moscow, Russia Dubai , United Arab Emirates Wood and Steel Casegoods Wood Casegoods
Columbus, Ohio Nieuwegein, Netherlands Doha, Qatar 205,000 sq. ft. manufacturing space 95,200 sq. ft. manufacturing space
Dallas, Texas Paris, France Manama, Bahrain
Denver, Colorado Porto, Portugal Kuwait City, Kuwait Bruce, Mississippi
Detroit, Michigan Prague, Czech Republic Lagos, Nigeria Europe Seating
Holland, Michigan Queluz, Portugal Nairobi, Kenya Agueda, Portugal 95,200 sq. ft. manufacturing space
Houston, Texas Rome, Italy Rabat, Morocco Steel and Wood Components
Los Angeles, California San Giovanni, Italy Riyadh, Kingdom of Saudi Arabia 163,000 sq. ft. manufacturing space Douglas, Michigan
Minneapolis, Minnesota Setúbal, Portugal Tripoli, Lybia
Steel Fabrication
Ahlen, Germany 163,000 sq. ft. manufacturing space
New York, New York Sevilla, Spain
Seating
Philadelphia, Pennsylvania Stuttgart, Germany
120,000 sq. ft. manufacturing space High Point, North Carolina
Phoenix, Arizona Torino, Italy Latin America
Wood Seating
San Francisco, California Valencia, Spain Regional Headquarters: São Paulo, Brazil Bad Münder, Germany 134,000 sq. ft. manufacturing space
Seattle, Washington Zurich, Switzerland Wood Casegoods
Washington, D.C. Offices: 383,300 sq. ft. manufacturing space Holland, Michigan
Bogotá, Colombia Systems
Asia Pacific Buenos Aires, Argentina Menziken, Switzerland 380,800 sq. ft. manufacturing space
Canada Regional Headquarters: Shanghai, China Caracas, Venezuela Systems Components
Regional Headquarters: Calgary, Alberta Guadalajara, Mexico 102,600 sq. ft. manufacturing space Holland, Michigan
Offices: Guatemala City, Guatemala Steel Casegoods
Offices: Auckland, New Zealand Lima, Peru Queluz, Portugal 300,850 sq. ft. manufacturing space
Calgary, Alberta Bangalore, India Mexico City, Mexico Steel Components and Seating
Montreal, Quebec Beijing, China Monterrey, Mexico 199,400 sq. ft. manufacturing space Holland, Michigan
Ottawa, Ontario Brisbane, Australia Panama City, Panama Laminate Work Surfaces, Moveable Walls
Saskatoon, Saskatchewan Canberra, Australia Rio de Janeiro, Brazil San Giovanni, Italy 393,500 sq. ft. manufacturing space
St. Pie, Quebec Chennai, India San José, Costa Rica Steel Components
Toronto, Ontario Dalian, China San Salvador, El Salvador 168,000 sq. ft. manufacturing space Kentwood, Michigan
Vancouver, BC Hong Kong Santiago, Chile Raised Flooring
Hyderabad, India São Paulo, Brazil St. Hilaire, France 140,000 sq. ft. manufacturing space
Kuala Lumpur, Malaysia Tegucigalpa, Honduras Wood Components
Europe Melbourne, Australia
400,000 sq. ft. manufacturing space Ludington, Michigan
Electrical Components
Regional Headquarters: London, UK Mumbai, India
152,800 sq. ft. manufacturing space
New Delhi, India
Canada
Offices: Perth, Australia
St. Pie, Quebec
Bad Münder, Germany Pune, India Groupe Lacasse division
Barcelona, Spain Shanghai, China Seating, Casegoods, Systems, Storage DESIGN CENTER LOCATIONS
Berlin, Germany Singapore 300,000 sq. ft. manufacturing space
Budapest, Hungary Sydney, Australia
Ahlen, Germany
Dublin, Ireland Tokyo, Japan
Dubai, United Arab Emirates
Africa Holland, Michigan
PRODUCT OVERVIEW NORTH AMERICA LATIN AMERICA EUROPE MIDDLE EAST ASIA PACIFIC Lagos, Nigeria San Giovanni, Italy
Locally Sourced Production Shanghai, China
Raised Access Floors Seating
700 m2 manufacturing space
Modular Data / Power
Moveable Walls Brazil
Systems Curitiba, Parana
Locally Sourced Production
Seating Seating
500 m2 manufacturing space
Storage
Casegoods
Conference
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21. For more information call 800.344.2600 or 616.393.3000.
Haworth is a registered trademark of Haworth, Inc.
©Haworth, Inc. 2011 01.11
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