Party your way to success with party plan and NLP. Increase you party plan sales

2. Direct Sales Party Plan Guide Party Your Way To Success
Chapter 3 – The 5 Step Party Plan
Using the 5 Steps for Successful Party Planning
Now that we have discussed how great it would be to market your
products by planning a party, and we have also covered the 5 Step Process
and how it works, we may proceed to combining the two for great success.
It is not enough that you organize a party, but you need to know how to
do it and make it work for you. The best way to achieve your goals of
building a solid team and selling successfully, is to incorporate the NLP
techniques, particularly the 5 Step Process, to your party.
If you are determined to grow your Party Plan business, you need the
know-how and to learn about the smart ways to apply NLP into your
marketing. Strategic planning, helpful research, expert advice and even
coaching, can really boost your NLP and sales expertise.
What is NLP’s role in Party Plan and vice versa?
NLP, if you remember, is based on linguistics, communication and
behavioural pattern. What better way to practice all these methods than to
get in a room with a crowd? Thus, social gatherings complement NLP, and
are a great avenue to practice and execute the NLP techniques.
Party Plan on the other hand, can be very successful when combined with
NLP, increasing both your sales and recruiting results. NLP is constantly
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3. Direct Sales Party Plan Guide Party Your Way To Success
used whether the subject is aware or not, the fact that people care about
making their parties and events fun, pleasant and exciting, is already an
NLP principle.
How does one start with this great marketing campaign strategy?
Simple, learn NLP, and plan a party. Before we get on to the next topic-
the 5 Step Process, let‟s first discuss how you can get your party NLP
ready.
1. Decorate your home or the party venue with paintings or posters of
images that are bright and pleasant, and related to your product line.
For instance, if you are selling or promoting food supplements and
health products, display visuals of fruits and vegetables, and if you
can, find or print these healthy images with a family, children, a nice
house, dream vacations, you get the idea.
2. Choose the music for your party that is soothing, but not boring. You
can‟t afford your guests to be bored and leave early, before you do
your presentation. You can play some upbeat music too, but not too
loud.
3. Throw in NLP scripts in you short announcements and conversations.
A very basic NLP script is the subtle, hidden use of trigger words
relating to your products and the joy of buying. For instance, if you
are marketing a jewellery brand, incorporating phrases like, „it will
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4. Direct Sales Party Plan Guide Party Your Way To Success
make you feel like a million dollars‟ or „it makes me feel like a million
dollars‟ in your normal conversation would be a good idea.
4. Prepare your Sales script and subtly incorporate NLP trigger words
that encourage buying. Some of the most effective trigger phrases
are those –
a) That offer people a choice between two products- “Would
you like to buy the delicate silver chain or the one with a
chunky pendant?”
b) That offer an additional product with the presumption that
your client has a need for it- “So, what pendant will you wear
with the chain, this one would look good. Or, shall I pack the
jewellery cleaning kit with the rest of you purchases?”
c) Positive words that make your customers feel that they have
benefitted from the purchase. The table below gives a list of
positive sales words that you can use to replace the negative
ones.
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5. Direct Sales Party Plan Guide Party Your Way To Success
Positive Sales Words/Phrases Negative Sales Words/Phrases
Investment Price or Cost
Own Buy or Purchase
Package Deal
Offer Sell
Happy to help you Open to assisting you
Challenge Problem/Issue
More economical Cheaper
Experiencing Using the product/service
Future Client Prospect
Opportunity Proposal
d) Words and phrases that elicit emotional responses, such as
“the pleasure of experiencing”, “joy of owning”, “feels great”,
etc.
Now to apply what you learned about the NLP 5 Step Process:
1. Tips on how to build Rapport with your guests:
1 Learn about party plan best practices. Know the dos and don'ts of
hosting a party, and the previously discussed do‟s and don‟ts of the 5
Step Process.
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6. Direct Sales Party Plan Guide Party Your Way To Success
2 Greet everyone with the same warm and friendly tone, careful
enough not to ignore or show lack of interest in any guest.
3 Make sure you get to chat with all your guests, and ask them how
they are and some other trivial things about their work or families.
4 Make them feel comfortable and welcome. Be extra nice and
entertaining to everyone.
5 Although this party was organized for you and your marketing
campaign, make your guests feel it‟s all about them. When chatting
with your guests, remember they are your prospects, and you need
to let them talk about themselves, with you listening attentively.
6 Practice your smile in front of a mirror. A pleasant and sincere smile
can do wonders for building a network.
7 Be confident. Do not get shaky or doubtful about yourself and what
to say. Prepare your presentation or product presentation, your
spiels, but you need to be spontaneous and ready for anything.
2. Tips on how to ask Questions from your guests:
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7. Direct Sales Party Plan Guide Party Your Way To Success
1 The party‟s objective is to build your network, establish relationships,
market your products and get to know your guests. Inquire about
appropriate topics and pay attention to what your guests tell you.
2 Ask the right kind of questions. Neither too casual nor too intrusive.
3 Do not to interrupt your guests while they are talking and listen
attentively.
3. Tips on how to identify your guests’ needs:
1 You will able to get a lot of information about your guests in the
casual atmosphere of the party. Catching at social gatherings after all
is all about the new developments in peoples‟ lives. As the consultant
you are likely to be the centre of attention and it won‟t take you too
long to gather vital information about the latest in your guests‟ lives.
File this information in your head and use it to form your sales pitch.
For example, let‟s say you get to know that someone is planning to
visit an out-of-town friend soon; you may suggest your product as a
good gift for your prospect‟s friend.
2 Identify as quickly as possible the general need of your guests and
use that information when you do your product introduction and
present your proposal.
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8. Direct Sales Party Plan Guide Party Your Way To Success
4. Tips on how to link the needs of your guests to your products:
A good idea is to put all your products on display and include the
information you have gathered about your guests to form a sales pitch that
despite sounding inclusive has parts that cater to exclusive guests needs.
For example, let‟s say you are displaying your home improvement range
and while chatting with your guests you discovered that one of them is
under a lot of stress at work and another has just found a long lost friend
and is planning a catch up session soon. Now in your sales pitch you can
mention how your products will make for excellent gifts and can also make
the home environment more soothing and thus create a perfect
atmosphere for de-stressing.
Tips on Getting Onward Bookings
Your party will be truly successful if you get onward bookings as well. Your
host is your best advertisement for this option. Make sure your host is
happy with the arrangement, give her credit repeatedly whenever someone
gives you a compliment for your party organization skills or says that
they‟ve had a good time. Be the centre of attention but make sure you
deflect a lot to your host as well. Identify the most social people at the
party, (they are the ones who are likely to be potential hosts) and make
sure you manage to spend sometime with them and make them aware of
the benefits of hosting. People who look interested but do not buy are also
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9. Direct Sales Party Plan Guide Party Your Way To Success
excellent potential hosts, as they would love the idea of getting your
products at a discounted price or for free!
5. Tips on how to do your closing:
Before the party ends, you need to be able to make sure that everyone
had fun, you have served them good food and beverages, you took all their
contact details and you have gotten the majority interested in knowing
more about your products and even buying them upfront.
The success of your event should not be gauged on how much you‟ve sold,
but how happy your guests were and how many you‟ve booked to host
their own party. Look at their faces before your guests leave, and assess
how well you‟ve done with this venture. Don‟t forget to do a follow up and
continue to build relationships and ties with your prospects.
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